Fenil and Bollywood

Posts Tagged ‘AAGE SE RIGHT

Bharati Dubey & S Ahmed Ali I TNN (THE TIMES OF INDIA; September 24, 2009)


Mumbai: UTV software and communications, producers of the film What’s Your Raashee? has demanded a compensation of Rs 50 crore each from Adlabs Films Limited and UFO moviez for ‘abetting piracy and infringement of copyright’. Both the parties have been asked to pay up within 7 days.


The masterprint of Ashutosh Gowariker’s yet to be released What’s Your Raashee? was stolen from Adlabs on Monday evening. UTV
in its notice to Adlabs mentioned that in violation of the agreement, the masterprint of the film had been illegally copied on the Adlabs premises and sold to persons engaged in piracy, causing huge damage. The notice also alleged that the illegal activity was possible because of some highly-placed persons employed by Adlabs who gained access to the prints and made copies of it.


In its notice to UFO moviez, the producers alleged that UFO employee Rajesh Chowdhry arrested in the case has also confessed to piracy of the film Aage Se Right. “It is apparent that the entire illegal piracy racket has been able to continue unchecked on UFO premises and that their security system does not provide adequate protection,’’ the notice said. UFO has sacked Chowdhry but officials said that Aage Se Right was not released on the UFO platform.


UTV has also written to all producers and distributors’ bodies to send showcause notices to Adlabs and UFO moviez. Also, a film delegation including producer Mahesh Bhatt, senior vice-president of AMPTPP Vikas Mohan, Yash Chopra, Ratan Jain and Mukesh Bhatt will be meeting joint commissioner Rakesh Maria on Thursday.


Meanwhile, two more officials of two private companies, Neerav Shah (30), the manager of Reliance Big Pictures (overseas distributions) and Nagda Kalapi (29), the head
of the overseas distribution of Shemaroo pictures, were arrested in the case. Kalapi and Shah get a ‘benefit’ of Rs 35,000 to 50,000 per film, said senior inspector Ansar Peerzade. A video-piracy racket was busted on Sunday. Ashraf Hussain alias Afsar, Feroz Khan and Aman Tanzeem Sayyed were arrested in the case. Their interrogation helped the police arrest Durgadas Bhakta, manager, business development of Adlabs and Chowdhry.

An Adlabs spokesperson said, “The incident in connection with What’s Your Raashee is not attributable to us in any manner. The film prints are recorded under the best possible security measures.’’ A UFO spokesperson Charu Sacham said that the company has communicated separately with the producers’ fraternity and assured them that their business interests and intellectual property are of paramount importance.

The producers of Aage se Right wanted to run a promotional campaign in which the winner would get a real gun. The censor board and the police were not amused
By Kunal M Shah (MUMBAI MIRROR; July 24, 2009)

The contest’s poster

UTV’s forthcoming film, Aage Se Right has been shot down by the censor board even before the release. A particular gun is an essential part of the film. So, the producers along with the marketing and promotion team, decided to weave the film’s campaign around the gun. They planned a contest where the winner would be awarded a real gun.

Just when they were about to launch the campaign, they received a notice from the police authorities and the censor board. The notice forbade the producers from going ahead with the campaign and giving out a real gun as a prize. Our source said, “The authorities felt that the use of guns was being promoted. What if the gun fell into the wrong hands? We live in sensitive times and something like this could be misused. So, an online contest will replace the television contest.”

Moreover, the campaign had to be drastically toned down as UTV’s Vice President, marketing, Shikha Kapur, said, “We are extremely disappointed about the concept being vetoed by the authorities. We had to rewrite the entire concept. Now we have to give air pistols instead of real guns.”

Aage Se Right stars Kay Kay Menon, Shreyas Talpade, Shehnaz Treasurywala and Mahie Gill.

By Bollywood Hungama News Network, April 13, 2009 – 15:42 IST

Characters:

Shreyas Talpade (Dinkar Waghmare)

A small town character, 28 years old sub-inspector working for the Mumbai Police. He has never solved a case and has always stayed away from serious action. His late father was a successful police officer. He is constantly reminded of his failure by his nagging mother and feels pressure to live up to his father’s giant image.

Dinkar Waghmare loses his gun and is under extreme pressure, humiliation and shame.

His troubles become more complicated and serious as the story starts 4 days before the annual Police day function. Over the four days that he tries to recover his lost gun, he unwittingly encounters the biggest stalwarts of the Mumbai underworld and international terrorism by sheer coincidence and luck, ends up solving big cases.

Fate and his gun Bajrangbali stickered gun make him an unlikely hero.

Mahie Gill (Soniya Bhatt)

The attractive, overzealous television news reporter who is an absolute sensationalist. It is her character that plays the role of the ‘sutradhar’ who links the different parts of the film. She keeps asking for viewers’ opinion on various topics through a sponsored SMS.

Dinkar Waghmare has always been in awe of her and watches her regularly on TV. She meets him for the first time when he accidentally becomes a hero. She is amused by this clumsy, sweet man who unwittingly always saves the day.

Kay Kay Menon (Janubhai alias Balma Rashidul Khairi)

The serious terrorist. 30 year old good looking personality. Balma has taken the named Janu as an alias. He has been sent to India by a terrorist group to carry out terror missions in Mumbai.

He transforms into romantic and loves Indian food and the Bombay Life! He starts to change as a human being, softening, when he falls in love at first sight with a bar girl named Pearl and realizes that his mission of terror was no his true calling as a warrior, but he has been chosen to follow the path of Love by Allah.

He speaks fluent Urdu but no one in Bombay can understand so he takes it upon himself to learn the Mumbai street (Tapori) lingo during his various attempts at wooing his lady lobe. Dinkar’s and Janu’s paths keep crossing without them meeting each other until the climax where together they defeat the evil face of terrorism.

Shehnaz Treasurywala (Pearl)

She is the heroine of our film and the object of Janu’s affections. She is absolutely gorgeous and sensuous but at the same time there is a sense of an innocence of a bygone era.

An aspiring actress in Bollywood, she is the most popular dance girl in a dance bar where she works part time. Her first break is an item number in the extravagant police show. She is intrigued and amused by Janu and taken by his boyish charm.

Shiv Pandit (Sunny)

Sunny is a 25 year old young man who is in love with the Police Commissioner’s daughter Suhasini and can do anything for her. He is a street smart and fool hardly tapori. He has the amazing skill of mimicry and sound effects and creates much confusion.

Synopsis

Aage Se Right is the story of chance, co-incidence and real life humor based in the present day Mumbai. The film spans over five days of panic, chaos and mayhem.

The film is about a cop and terrorist. Through a series of events not in their control the cop loses his gun and the terrorist loses his heart. Their two worlds collide in a maze of chance and mayhem. The film is a edgy contemporary satire of the chaotic times that we live in where “Aage se right” may not be always right.

Cast: Shreyas Talpade, Kay Kay Menon, Mahie Gill, Shehnaz Treasurywala, Shiv Pandit, Vijay Maurya

Producer: Ronnie Screwvala (UTV SpotBoy)

Director: Indrajit Nattooji

Aage Se Right

BOLLYWOOD HUNGAMA.COM



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