Fenil’s Bollywood Talk # 45
Posted April 23, 2009on:
2009-WORST YEAR EVER FOR BOLLYWOOD?
April is about to end and still there’s not a single film till now which has managed to become a Super Hit this year. In fact, 14 films released in March and all of them were small or medium budget films and some of them were well made. Barring Little Zizou (which got a limited release and was made on a very low cost) all the other 13 films-13B, Dhoondte Reh Jaoge, Karma Aur Holi, Gulaal, Jai Veeru, Aloo Chaat, Barah Aana, Firaaq, Lottery, Straight, Aa Dekhen Zara, Ek-The Power Of One and Videsh were flops at the Box office! April also started on a bad note with Akshay Kumar starrer 8×10 Tasveer failing at the BO. Then the strike commenced which led to the release of only B-grade and small budget films like Ek Se Bure Do, Pal Pal Dil Ke Ssaat, Coffee House, Chowrasta, Meri Padosan and also the dubbed Dashavatar. And as expected, all these films also failed to attract audiences to theatres.
And regarding the tussle between multiplexes and producers, 20 days have already passed and still there have been almost negligible communication between the two parties. As a result, the tussle may go on for a few more days. What is disgusting is that even after the strike is called off, films would not immediately start releasing. The promotion of all forthcoming films is put on hold. So if the strike is called off on May 1 for instance, the promotion of forthcoming films would begin by May 3 and some small projects may get a release 2-3 weeks later (May 15/May 22).
The multiplexes v/s producers tiff has already created negative consequences. Multiplexes are suffering since hardly any audience is there for their films. As a result, all multiplexes have shut down some of the screens in order to save money. Producers are hit too since films are ready but they can’t release it. Single screen theatres are suffering losses too for no reason of theirs. And moviegoers are dying to watch a good film but they’ll have to wait a little longer. The release of prominent forthcoming films has been postponed too. Kambakkht Ishq had blocked the date May 29 months back. But now, the film has been shifted ahead. Yash Raj Films’ have postponed the release of Kabir Khan’s New York from May 1 to June 12. Shahid-Priyanka starrer Kaminey hasn’t changed its release date (June 5) though.
But let’s not blame the producers and distributors for all this. They flagged off the tussle because they didn’t have any other choice. They took this hard decision so that in future, films can release week after week with no fear of multiplex mafia.
However, there’s one film, titled 99, which is all set to release on May 8 in spite of the multiplex issue going on. This comic film stars Kunal Khemu, Soha Ali Khan, Cyrus Broacha and Mahesh Manjrekar. The producers of this film are not registered under United Forum (which flagged off the strike) and therefore, are free to release their film whenever they want. The film looks seems funny and all the film-starved audiences should definitely go for it! Also, producers need not worry since 99 is not going to amass huge profits for the multiplexes ! The promo of the film is uploaded below. Do check!