Fenil and Bollywood

Aage Se Right’s producer’s promotional plan foiled!

Posted on: July 26, 2009

The producers of Aage se Right wanted to run a promotional campaign in which the winner would get a real gun. The censor board and the police were not amused
By Kunal M Shah (MUMBAI MIRROR; July 24, 2009)

The contest’s poster

UTV’s forthcoming film, Aage Se Right has been shot down by the censor board even before the release. A particular gun is an essential part of the film. So, the producers along with the marketing and promotion team, decided to weave the film’s campaign around the gun. They planned a contest where the winner would be awarded a real gun.

Just when they were about to launch the campaign, they received a notice from the police authorities and the censor board. The notice forbade the producers from going ahead with the campaign and giving out a real gun as a prize. Our source said, “The authorities felt that the use of guns was being promoted. What if the gun fell into the wrong hands? We live in sensitive times and something like this could be misused. So, an online contest will replace the television contest.”

Moreover, the campaign had to be drastically toned down as UTV’s Vice President, marketing, Shikha Kapur, said, “We are extremely disappointed about the concept being vetoed by the authorities. We had to rewrite the entire concept. Now we have to give air pistols instead of real guns.”

Aage Se Right stars Kay Kay Menon, Shreyas Talpade, Shehnaz Treasurywala and Mahie Gill.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: