Fenil and Bollywood

Producers want labs to take onus of print safety

Posted on: October 3, 2009

Bharati Dubey | TNN (THE TIMES OF INDIA; October 2, 2009)

Mumbai: Film producers have called for a meeting with processing laboratories to discuss ways of “foolproof security’’ for film prints when they are with the laboratories. The producers also plan to introduce a fresh clause, demanding that the labs take full responsibility of the prints as long as they are with them. The labs, predictably, have rejected the idea.

The move comes in the wake of a recent incident in which processing lab and distributors’ staff were found involved in a piracy racket.

Producer Mukesh Bhatt, head of the anti-piracy cell of the film industry, told TOI, “We want the film and digital labs to give us an undertaking about keeping our property safe. They will now have to
take complete responsibility. We are going to talk about this at the next meeting and will stop working with labs that don’t agree with us. A film is like a bank for us in which we deposit our money.’’

UTV CEO and What’s Your Rashee? producer Sidharth Roy Kapur said, “The earlier contracts never pinned responsibility on labs for theft or misappropriation of prints. But now, we want them to sign an undertaking and take responsibility. A lab should be like a safe deposit vault in a bank. We will not work with those who refuse to sign the new deal.’’

The producers are firm on inserting this clause but laboratories do not seem to be eager. Adlabs Ltd CEO Anil Arjun said, “I am not aware of it and will need to discuss it with the producers.’’ He added that the incident regarding What’s Your Rashee? was not attributable to Adlabs. “Adlabs has always taken steps to curb piracy. Adlabs Film Processing Lab, Digital Lab, Digital Cinema Mastering facility and Adlabs’ preview theatre are the only facilities in India to be accredited by London-based trade body Federation Against Copyright Theft (FACT).’’
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