Fenil and Bollywood

DDLJ turns 15 at Maratha Mandir today

Posted on: October 20, 2009

MM

Bharati Dubey | TNN (THE TIMES OF INDIA; October 20, 2009)

Mumbai: If thespian Dilip Kumar’s film Mughal-E-Azam ran at Maratha Mandir for over six years, Shah Rukh Khan-starrer Dilwale Dulhaniya Le Jayenge has completed 14 years of continuous run at the same theatre. The film enters its 15th year on Tuesday at Maratha Mandir and the exhibitor is quite optimistic that the theatre will have a houseful board.


Managing director of Maratha Mandir, Manoj Desai, said, “The film completes 14 years in our cinema hall and we still get at least 60-70% occupancy on weekdays and a houseful on weekend and holidays. Whoever claims it is not doing well can come and check.’’ Desai said, “Dilip Kumar’s Mughal-E-Azam
had a record run at Maratha Mandir before we took over the cinema hall. The film ran for nearly six years and the first three years in full shows.’’


One of the main reasons DDLJ still gets an audience is the ticket pricing. Manager Ramesh Vajpayee says, “Balcony tickets are for Rs 22, Dress circle for Rs 20 and stall tickets for Rs 18.’’ Desai said, “Yashraj
gives us the rental and we do good enough business.’’ Ramesh Sippy’s Sholay ran at Minerva for more than five years. Sholay was the first film to celebrate silver jubilee at over 100 theatres. The film released on August 15, 1975, and cinema halls did not open its current booking for 75 weeks.


Trade analyst Amod Mehra recalls spending only Rs 2.50 paise to watch Sholay at Minerva. He said, “The era when films ran for weeks, months or years will never return. We don’t even hear of a film completing a silver jubilee (25 weeks) at a cinema.’’ Not many know that Ashok Kumar’s anti-hero film, Kismet, that released in 1943 ran for nearly three years in Mumbai and Kolkata theatres. It was with this film that Ashok Kumar became the most sought-after actor.

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2 Responses to "DDLJ turns 15 at Maratha Mandir today"

wow… I am so happy.. 🙂

@Nidhi, now it completed 18 years… hope you and others who loves this movie would be more happy… I wish to see this movie@Maratha Mandir some day… cheers and let it be going…

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