Fenil and Bollywood

“I wanted MAMK released in the Valentine week”-Sohail Khan

Posted on: October 21, 2009

Sohail Khan blames UTV’s hasty release for the Main Aurr Mrs Khanna fiasco. A case of blame everything, but the flawed film?

By Subhash K Jha (MUMBAI MIRROR; October 21, 2009)

Sohail Khan & Main Aurr Mrs Khanna

In a shocking disregard for all norm, UTV has allowed their Diwali release Main Aurr Mrs Khanna to be telecast on all DTH satellite television channels just three days after release (on Monday).

The film’s creative producer Sohail Khan tries to downplay his dismay as he says, “Maybe we just need to work harder. But seriously they must’ve decided to salvage whatever finances they could. I can’t blame them for it.”

However, Sohail does blame UTV for the wrong release date. He said, “Diwali was not the right time to release Main Aurr Mrs Khanna. People want to watch happy, funny films during Diwali. The middleclass doesn’t have the buying capacity for tickets for three films.”

Sohail tried hard to reason with them. He says, “I wanted it released during the Valentine week. Mrs Khanna was a romantic film and it needed to be pitched that way. During Valentine’s, we would have tied-up with vendors and sold romantic merchandise. I tried my best. But somewhere my judgment got fogged by their reasoning. They’re after all experts at finances. We were just the creative people.”

Sohail gave in to the Diwali release against his better judgment. “It was just a matter of four months. And I firmly believe it would have made a difference to our film.”

Siddharth Roy Kapur, CEO of UTV Motion Pictures, politely declined to comment.


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