Fenil and Bollywood

BO gets ‘Chiggy Wiggy’ over festive collection

Posted on: October 22, 2009

SHOW ME THE MONEY: Sanjay Dutt, Zayed Khan and Akshay Kumar; (top) Lara Dutta in the film
Huge opening adds to the celebrations

MEENA IYER Times News Network (BOMBAY TIMES; October 22, 2009)


The extended Diwali weekend has proved to be a boon for last week’s Bollywood releases. Shree Ashtavinayak Cine Vision Ltd’s underwater thriller Blue that opened this Festival of Lights, benefitted big time because it raked in a huge initial in the celebration period.

Trade analyst Taran Adarsh says, “The promotion and publicity helped it to get a grand opening.” He also believes that since India hadn’t seen any thrillers involv
ing underwater action sequences, this proved to be the USP of the film.

Uday Singh, CEO, PVR Pictures, says, “We opened wide… and the first four days’ collections have been extremely encouraging.” Uday feels that Blue is a large screen spectacle and the audience is taken in by the sheer opulence of the product.

The makers of the film are upbeat, too, because they say that the opening weekend collection is one of the best initials an Akshay Kumar film has taken. “The Khiladi has proved once again that he is
one of the biggest Bollywood stars,” says a leading distributor.

International pop superstar Kylie Minogue’s ditty Chiggy Wiggy with Akshay has also found its share of fans. “Blue has hit the jackpot,” is Taran’s opinion.

It is estimated that the film’s collection has benefitted by the sheer magnitude of the number of screens it hit — over 2,000 worldwide. And with no new major releases lined up this week, Blue still holds viewers’ fancy.
meena.iyer@timesgroup.com
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