Fenil and Bollywood

Aamir-Rakeysh team up again…for a good cause

Posted on: October 26, 2009

Aamir Khan and Rakeysh Mehra make efforts to bring back tourists, which were lost due to an alarmingly high rate of sexual crimes against women

By Subhash K Jha (MUMBAI MIRROR; October 26, 2009)

Aamir Khan

Rakeysh Mehra

After Rang De Basanti, Aamir Khan and Rakeysh Mehra have teamed up again, this time for a short film for the Ministry of Tourism to encourage foreign tourists to see India as the haven that it used to be before the spate of sexual crimes against women tourists came to light. Rakeysh shot with Aamir two weeks ago in Mumbai.

Last year too, Aamir and Rakeysh had done a short film, to propagate tourism which was well-received. And that, Aamir thought, was the end of it till the tourism industry recently expressed the need to have powerful faces, names and images to counter the drubbing that the image of India as a paradise for tourists has taken.

When Rakeysh was approached again by the tourism ministry, he again approached Aamir, who agreed to do it.   Rakeysh says, “Aamir has become a brand ambassador for tourism in our country. He saw the importance of his face and voice to call tourists back with the entire Atithee Devo Bhava (guest is God) campaign. We needed Aamir to give strength to our image as a hospitable country.”

This time, Rakeysh will be shooting two more short films for the tourism department. “Promoting tourism is in a way, also promoting our film industry because any cultural exchange helps cinema. All of us love taking care of guests and Aamir’s face and personality are very inviting for tourists,” he adds.

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