Fenil and Bollywood

It’s Showtime, says Tina Ambani

Posted on: October 29, 2009

 

WOMAN POWER: Tina Ambani

Tina Ambani is excited as the 11th Mumbai Film Festival kickstarts today amidst much fanfare

 

AAKANKSHA NAVAL-SHETYE & DEEPALI DHINGRA
Times News Network (BOMBAY TIMES; October 29, 2009)

 

 

Reliance Big Entertainment, a part of the Anil Dhirubhai Ambani Group, is collaborating with MAMI to present the 11th Mumbai Film Festival that starts today. Here, Tina Ambani, who oversees the corporate social responsibility of the Reliance ADA Group, of which the film festival is a part of, talks about this year’s festival…
What prompted you to get the Reliance ADA Group to support the Mumbai Film Festival?
Cinema is an universal truth — the language of dreams. This language is spoken by all of us. Befittingly, Mumbai is called the city of dreams. The cradle of Indian cinema and home to the world’s largest film industry, it is a prolific manufacturer of dreams. More significant, it is a place where dreamers — filmmakers, actors, scriptwriters, composers — can turn their own visions of success into technicolour reality.
I know this only too well; my decade-long association with the industry has been both defining and empowering. Just as it is logical for this great city to have an international film festival that celebrates its spirit and rich cinematic heritage, it has been a natural step and an immense source of pride for me to support this festival and give it the stature it deserves.
Today, Reliance Big Entertainment, part of the Anil Dhirubhai Ambani Group, is a major player in Indian and international cinema. And our collaboration with the Mumbai Film Festival is a manifestation of our commitment to excellence and our gratitude to a fraternity of which we are proud.
How involved are you in the process?
As my professional roots are in this industry, I naturally have a tremendous engagement and involvement with the festival. Of course, this is a professionally run event with a wonderful team, so my involvement doesn’t need to extend to the day-today work. There is a trust of distinguished film professional managing it. Rather, my role is to work with this team to help the event grow and evolve.
What sets this film fest apart from the other fests in the country?
Any cinema-related event in Mumbai is bound to be special. Further, this is the first edition of Reliance Entertainment’s association with the Mumbai International Film Festival and we wanted to make the show more representative of India’s stature in world cinema than ever before. We have over 200 films from 56 countries that will be screened at three different venues. And there are several sidebar events where filmmakers and cineastes will get an opportunity to interact with each other.
What does the festival aim to achieve for the film industry and enthusiasts?
The film industry will have an international platform to showcase its talents, to stand up and be counted in the exciting wave of global cinema. And our filmmakers as well as film enthusiasts will get the opportunity to view new cinematic trends from across the world and broaden their own horizons. Film lovers will get a chance to interact with filmmakers, making the festival a truly interactive experience.
What is the biggest challenge in the fest according to you?
I would like the Indian film fraternity to come together and be a part of the Mumbai Film Festival. With our cinema being feted across the world, this is no time for us to be insular. The industry needs to not just participate wholeheartedly in such an event but assume a sense of ownership, a pride in Indian cinema, and come together to showcase it to the world.
Do you see the festival as being at par with international festivals across the world?
Of course! It will be an international experience and a landmark event. It will only evolve as we go along.
Personally, as an actor and film enthusiast, what are you looking forward to the most?
I am looking forward to the entire experience, the buzz that such an event will generate. As a former actor, it will be intriguing to see the new trends in cinema — the industry has evolved so much, both in terms of technical quality and professionalism. As for the bigger picture, I am eager to see the film fraternity, both Indian and international, and film lovers come together to celebrate their common passion. It’s show time!
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