Fenil and Bollywood

1-800-Disconnected

Posted on: November 12, 2009

By Sonal Chawla (MUMBAI MIRROR; November 12, 2009)


For all you know, you may not have the opportunity to dial the toll free line to love. 1-800-LOVE will not be the title of the film if producer Madhu Mantena manages to get his way. Director Abbas Tyrewala and Madhu are having constant fights over the title of the film.

Our source reveals, “Madhu Mantena is dissatisfied with the title and is adamant on changing it. He has had several arguments with the director and wants to change the title because he feels that the Indian audience will not be able to understand and connect to 1-800-LOVE. They have had their fair share of heated arguments in the past over locations too. Recently, at the film’s wrap-up party, Madhu walked out after another one of their tiffs over the title.” Lead actor John Abraham had to then smooth things out between the two.

Madhu explains, “We rarely use toll free numbers in India. It is very important that the audience also connects to the film’s name for commercial success.” But isn’t it too late to realise this as the title 1-800-LOVE is already registered in people’s minds, we ask him. “We have ample amount of time to change and promote it, even though 1-800-LOVE has gained popularity. I love this film and Abbas too much to let this mistake happen.”

Abbas, firm about the current title, says, “For the longest time, I wanted 1-800-LOVE as my title. But Madhu wants a different one now. As Madhu says, it does happen that people refer to it as ‘One thousand eight hundred love’, which is not what the film is about. But I thought people will understand it. Madhu and I had a conflict and I understand his point, but need something more convincing.”

Laughing off his walk-out from the wrap-up party, Madhu says, “Abbas and I are very close friends and feel passionately about the film. We make it a point to show off our aggression. I am sure we’ll settle with a final title soon. And yes, on the other hand, John likes another title.”

Madhu Mantena Abbas Tyrewala
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