Fenil and Bollywood

Ishqiya being reshot?

Posted on: November 13, 2009

The film’s explicit dialogues were objected to by women audiences in a focus group screening, leading wary producers to rework parts of the movie

By Sonal Chawla (MUMBAI MIRROR; November 13, 2009)

Ishqiya, the much-awaited debut by director Abhishek Chaubey, nurtured by Vishal Bhardwaj of Kaminey fame, is being re-shot, after a focus group gave it a thumbs down for too much abusive lingo.

The medium-budget flick, starring Arshad Warsi, Naserrudin Shah and Vidya Balan in lead roles, made female audiences at a focus group screening uncomfortable. As a result, parts of the  film are being re-shot, keeping the reactions in mind.

A well-placed source has confirmed, “Yes, the film is being re-shot. It was shown to a focus group recently. As usual, there was an equal number of women watching the film. These women were distinctly uncomfortable with the abusive language in the film. As a result, the film is currently being re-shot, keeping in mind how the focus group has reacted to the film.”


“The producers, Shemaroo, have even asked Vishal to sit at the editing table and re-work the latter half of the film. They have also asked him to re-shoot portions if required. The first theatrical trailer is already out, but they don’t intend to release any more trailers for the next few months. Due to the re-work required, the producers are deciding on a date around mid-2010,” the source adds.

However, the film’s publicist insisted that the film is complete and its release date remains unchanged from Jan 22, 2010.

Focus groups are a new phenomenon in Bollywood, but have been the norm in Hollywood for many years. For instance, Fatal Attraction (1987), with its heavily sexualized plot, had two endings. Audiences baulked when Michael Douglas playing the repentant adulterous husband eventually gets arrested for what is actually Glenn Close committing suicide. Audiences rejected this ending since it betrayed the American dream of the ideal home. As a result, Fatal Attraction was re-shot a year after it had been shot and edited with a new ending. It moved on to becoming a smash hit.

Ishqiya is about two bandits on the run, who fall for a sensual widow, played by Vidya Balan, and the deadly repercussions of this obsession.

Both Shemaroo and Vishal Bhardwaj were unavailable for comment.


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