Fenil and Bollywood

Rocket Singh is the worst marketed film of the year-Ranbir Kapoor

Posted on: December 4, 2009

By Indu Mirani (MUMBAI MIRROR; December 04, 2009)


Rocket Singh – Salesman of the Year star Ranbir Kapoor, director Shimit Amin and writer Jaideep Sahni get together to answer a rapid fire round related to sales and marketing.

Before Indu Mirani and Namrata Bhawnani test their sales IQ, they emphatically state that Ranbir’s role of a Sardar is not an ‘item’ in the film and it is not because playing a Sardar is the in thing. Ranbir adds that though the year has been exceptionally kind to him, this is the one film he is really proud of.

l-r: Jaideep Sahni, Ranbir Kapoor and Shimit Amin
(pic: rana chakraborty)


Name one person who has the best assets

Ranbir- Yash Chopra and Adi Chopra have YRF which is the best asset. It’s a great endeavour, great body of work.

Jaideep- I can’t really judge.

Shimit- Actually I am pretty much clueless about these things.

One person who has the best marketing skills

Ranbir- Shah Rukh Khan

Jaideep- ummmm… yeah pretty much, Shah Rukh Khan

Shimit- Shah Rukh Khan

One person in the industry who needs marketing tips

Ranbir- Shimit (laughs)

Jaideep- Shimit

Shimit- Yeah, me I guess. (All three laugh)

One of the best marketed films in recent times?

Ranbir- Rocket Singh- Salesman of the year

Jaideep- I think Ghajini and Om Shanti Om

Shimit- Paranormal

One of the worst marketed films in recent times?

Ranbir- Can I also say Rocket Singh – Salesman of the year (laughs)

Jaideep- Yeah, Rocket Singh – Salesman of the year

Shimit- Rocket Singh – Salesman of the year (laughs)

A sales tip to convince the ladies

Ranbir- I don’t think you need sales tips to make it work with the ladies. It’s basically about howmuch of your honesty comes through when you sell the product. You woo a woman with honesty and truth.

Jaideep- More empathy, less smartness.

Shimit- No clue.

One line to describe your USP

Ranbir- I really really love the movies and I love the fact that I am a part of the industry.

Jaideep- I guess I want to learn.

Shimit- Love working with people who are more talented than I am.

One partnership that sells really well

Ranbir- Shimit and Jaideep

Jaideep- Salim Javed

Shimit- Salim Javed works really well for me.

One defective piece in the industry

Ranbir- I don’t mean to belittle anyone but I think it’s sometimes the stories in a film. Sometimes they take the audience for granted. When I go to a film, I expect something. When that is missing it is a big defect.

Jaideep- I think investment in writing and writers. That’s coming from the same thing that Ranbir pointed out.

Shimit- Yeah, I think writing.

One person who deserves to be returned to the shelf

Ranbir- That’s really mean. No one should be returned to the shelf especially in the field of art. Age has nothing to do with it. It depends upon the timing and the kind of work one is doing. Depends upon the kind of opportunities one gets. So I don’t think anyone is defective. It’s the work  they did that was defective but they as artistes are not defective.

Jaideep- I agree. I think artistes are not defective. Actually if you trace back opportunities they get or circumstances they are in that is what is defective. No artiste deserves to be put on the shelf.

Shimit- I think this whole system of rating actors is a little inhumane. People have their times and we all know that.

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