Fenil and Bollywood

Satellite channels pay more for films again

Posted on: December 9, 2009

Meena Iyer | TNN (THE TIMES OF INDIA; December 9, 2009)

Mumbai: Bollywood satellite prices—the parallel revenue stream for film-makers—that slumped in October 2008, have started to soar.
Akshay Kumar’s Chandni Chowk to China was reportedly sold for Rs 5 crore. In the following 12 months, Bollywood was down in the dumps because satellite channels, crippled by the economic situation, virtually stopped buying the telecast rights of blockbusters. “Some of them syndicated content but, the satellite funds had dried up,’’ said trade consultant Amod Mehra.
However now, the revenue stream is witnessing a 360-degress turn as is evident from a report from the Bolywood’s inner circles that says the satellite rights of Paa and De Dana Dan have been sold for Rs 10 crore and Rs 12 cr. Mehra says, “The excitement created by Amitabh Bachchan’s Paa and Akshay Kumar’s De Dana Dan is palpable.’’
According to a source, the rates started improving with Boney Kapoor’s Eid release, Wanted; in fact, the market was never hotter than it was 14 months ago. Though Kapoor declined to reveal the amount, a source said Star TV had supposedly paid him Rs 13 crore for the satellite rights of the Salman-Khan starrer. Kapoor cautiously says, “Look, the market is on the rise. I have always had a good relationship with Star and I can tell you that Wanted has got a handsome price. But, I’m not at liberty to reveal the exact amount.’’ News has come in that a channel reportedly paid Rs 9 crore to premiere Diwali-release Blue six weeks after its theatre release.
Sources have also given rough estimates of how the Ranbir Kapoor-Katrina Kaif hit comedy Ajab Prem Ki Ghazab Kahani has allegedly fetched producer Ramesh Taurani Rs 12 crore; Ajay Devgan’s Diwali release, All the Best, was reportedly picked up for Rs 9 crore.
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