Fenil’s Bollywood Talk # 78
Posted December 10, 2009on:
ROCKET SINGH GOES THE ‘THE HANGOVER’ WAY!
I always believe that promotion is of utmost importance for a film to succeed. It helps to create hype and arouse curiosity which in turn helps the film get a good opening. But some producers don’t stress too much on promotion, presumably for two reasons:
-> The producer doesn’t have enough money to publicize his product. Or maybe, the budget of the film went so high that the producer couldn’t afford to spend additional 2-3 crores on promotion
-> The producer is supremely confident of his product. He is confident that he has come up with a winner and come what may, it will attract audiences and do a great job commercially.
The second reason seems applicable as to why Rocket Singh-Salesman Of The Year, releasing tomorrow, isn’t promoted much. Obviously, YRF aren’t short on funds so first reason can be ruled out. And going by Ranbir Kapoor’s confident declaration that Rocket Singh is his best film till date, it seems that the film will turn out to be a great entertainer. In his words, “I can proudly say that Rocket Singh… is not just my greatest film till date but also one of the greatest films made in the recent times. Believe me, it belongs to a different world altogether”.
Maybe, Ranbir did this as a personal publicity campaign on his part; after all, actors always do this, isn’t it? But it’s a fact that whenever the Chopras adopt a negligible promotional strategy for their film, then that film works wonders. ‘Chak De! India’ was also badly promoted and many trade pundits had predicted that it’ll fail. It even took an average opening. But the response was extremely positive and from the 2nd day, the film began attracting audiences in large numbers. It later turned out to be one of the biggest blockbusters of that year, 2007. Similarly, last year, Chopras went slow in promoting Rab Ne Bana Di Jodi which was very successful at the BO.
Another classic example is the case of The Hangover. How many of were aware of this film or had planned to see it when it released? The film had no famous stars and it also wasn’t promoted well across the world. In India, it released with a Hindi biggie, New York and Hollywood biggie, Terminator Salvation. The first day collections were pathetic. But the critics’ positive response and equally satisfying response of junta compelled moviegoers to catch this flick. In big cities, it ran for as many as 6-7 weeks (a rarity for Hollywood films) and was running with 70%+ occupancy even in weekdays!
So the point is-promotion is most vital but when your product is top-class and you are confident about its success, it’s okay to not promote the product much. Even ‘A Wednesday!’ and Mumbai Meri Jaan weren’t marketed well but later turned out to be two of the most loved films of 2008.
Coming back to Rocket Singh, the other reason why its promotion is low is because of Ranbir Kapoor’s presence in the film. He has received immense appreciation from his last 2 films, Wake Up Sid and Ajab Prem Ki Ghazab Kahani and is already on his way to become superstar. So maybe, YRF is of the opinion that Ranbir’s presence is now enough to get people to theatres. Also the title of the film, title song and the fact that it’s directed by Shimit Amin (director of Chak De and Ab Tak Chappan) has created some curiosity. If the film really turns out to be exciting as Ranbir has said, then he would be immediately crowned as the superstar for sure! Let’s hope for the best!
CELINA’S AWARD WINNING FLICK NOT RELEASING IN INDIA
Many moviegoers and even those in industry were shocked to hear that Celina Jaitly got the Best Female Actor award for her New Zealand flick Love Has No Language at the Cairo International Film Festival (CIFF)! A popular Bollywood screenwriter’s status on Facebook read, “Celina has won the Best Actor Award at CIFF. I’m trying to find out whether Stevie Wonder, Ravindra Jain and Nasser Khan (of Shadow fame) were the judges”! Such reactions were expected as Celina was never considered as an ‘actor’ anytime by majority. So this news came as 440 volt ka jakta!
Talking about the film, it has released in several countries but it still hasn’t got a release here in India and now Celina has confessed that the film won’t see a theatrical release here-it would come directly on DVDs. It pains to see inferior treatment being meted out to India so many times. The lead actress in the film is from India, she has even bagged a prestigious award and yet the film won’t release here-doesn’t sound fair, does it? Even Slumdog Millionaire got a very late release in India and it didn’t do a great job as people had already seen the film by downloading from the internet. Somewhere, this should stop!
(Ranbir and Celina’s quotes taken from Bollywood Hungama.com)
This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chidprllp/Fenils-Bollywood-Talk78