Fenil and Bollywood

MNIK’s promo today at 10pm on Star

Posted on: December 16, 2009

K2: Shah Rukh Khan and Kajol are paired together after eight years in My Name Is Khan
First look of Karan Johar’s My Name Is Khan going to 70 countries on TV tonight at 10

MEENA IYER Times News Network (BOMBAY TIMES; December 16, 2009)

It has the ‘K’ factor going for it. Eight years after Shah Rukh Khan, Karan Johar and Kajol came together for one of the biggest Bollywood blockbusters of all time — Kabhie Khushi Kabhi Gham, the charismatic trio are presenting the trailer of their February 12, 2010 release, Fox Star Studios’ My Name Is Khan, tonight. Yes, look out for it, Star TV Network will beam the first look of the first production by SRK and KJo together at 10 pm across 70 countries worldwide. So wherever you are, you can catch the promo for sure.

Says Karan, “This is the first time ever in the history of Bollywood that the promos of a film will play across such a wide platform. And, this has mainly been made possible because of our synergy with Fox. It is my first production with SRK and also the first time a Bollywood company is tying up with a mainstream Hollywood studio. So, there are many firsts to this venture.” He adds, “The idea of the launch was suggested to us by Fox. Both Shah Rukh and I felt that it was the best way to flag off our campaign. We wanted to create a road block and since Star has such a broad base globally, we both conferred that it would be an ideal way to launch our first promos.’’

For Karan, the film is not just his biggest professional challenge, it is also an emotional journey. One of India’s brightest production talents says, “Shah Rukh and Kajol have never gone wrong in their pairing. For me, combining with these two actors is not only a professional high, it is also an emotional bond. The three of us have done two super-hit films in the past — Kuch Kuch Hota Hai and Kabhie Khushi Kabhi Gham (K3G). Now, we’re hoping that we can recreate the same magic with My Name Is Khan.’’

The buzz is that this is the most expensive deal to have ever gone through in Bollywood history. Unconfirmed reports say that Fox picked up the film for Rs 100 crore and will release it with 600 prints overseas, making it the widest release
for a Bollywood film on foreign shores. Theatrical trailers of the film have been attached to the prints of James Cameron’s Avatar that is releasing today. Trade analyst Komal Nahta says, “Never before has there been such excitement over a film, nor has there been such a wide release for any Bollywood film so far.’’
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