Arindam Chaudhuri’s latest book sells 1 lakh copies in 10 days
Posted December 22, 2009on:
MAKING WAVES: Priyanka Chopra with Arindam Chaudhuri
TIMES NEWS NETWORK (BOMBAY TIMES; December 21, 2009)
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You is creating records and the latest to join The Discover The Diamond In You fan club is Bollywood diva Priyanka Chopra!
Says Priyanka, “This is that one book that every Indian should read to get inspired and feel empowered. It’s certainly my new year’s gift to all my friends! I could relate to every page in the book and the examples. The best part of the book is there is no moral lecture and it does not recommend any kind of dependence on the unknown or destiny. Arindam offers a practical, do-it-yourself logical guide to success. I totally loved it and I think being from the world of films, it’s a must for every aspiring actor to retain his or her sanity and know the path to success. No wonder ‘You are a diamond’ is the new way to compliment now!” Even in cricket stadiums one can see placards like ‘Dhoni you are a diamond’ these days. Says publisher Piyush Chawla, “Despite the affordable Rs 150, price of the book, we recovered Rs 25 lakh advance we gave Arindam in the first week itself.” And never before has an Indian author’s book sold 1 lakh copies in less than 10 days, leaving the publisher running to print more in record time. All Arindam has to say is, “I want to reach out to every household with this book and I hope the entire country discovers the diamond in themselves.”
Tags: 1 lakh copies, 10 days, advance, affordable, arindam chaudhuri, Bollywood, Bombay Times, cricket stadiums, december 21, dhoni, discover the diamond in you, diva, empowered, fan club, Fenil, household, Indian, inspired, logical guide, management guru, moral lecture, priyanka chopra, rs 150, rs 25 lakh, success, Times News Network