Shahid to stay in cars for 2 days to promote Chance Pe Dance?
Posted December 23, 2009on:
UTV Motion Pictures and director Ken Ghosh have come up with a unique idea to promote Chance pe Dance. The film’s lead actor, Shahid Kapoor, lives in the car through the major part of the film.
So the film’s marketing team decided to create a marketing strategy on similar lines.
Our source said, “Marketing the film is very important and everyone needs different ideas. It’s very difficult to convince Shahid to do something, but he approved of this idea. We will mostly be using an old Maruti 800, which Shahid has used in the film.
He will actually stay in the car and even have meetings inside the car. The event will take place in January, days before the film’s release.”
|Chance pe Dance|
Shikha Kapur, VP-Marketing of UTV Motion Pictures said, “Shahid is shown living out of his car in Chance pe Dance, so the idea of having him actually live in his car for two days did come up.
However, this is just one of the many plans for promoting the film and nothing has been finalised at the moment.”