Yashji jumps onto TV bandwagon
Posted December 28, 2009on:
SMALL IS BIG: YRF TV and Sony Entertainment Television bring fresh content with five new shows from January 1, every Friday to Sunday, 8-10 pm. Seen here are Yash Chopra with Karan Johar and actors from the shows — Shruti Seth, Kavi Shastri, Manish Chaudhary, Geetika Tyagi, Rahul Bagga, Pankaj Tripathi. Raqesh Vashist, Pushtie and Shama Sikander
Bollywood movie mogul launching 5 new TV shows from Jan 1
ROSHNI K OLIVERA Times News Network (BOMBAY TIMES; December 28, 2009)
YRF TV is set to give telly programming a twist! Come January 1, and it will launch five shows on Sony Entertainment Television. Producer Yash Chopra is excited about his company’s foray in tellyland. “TV is getting bigger and bigger by the day,” remarks Chopra, who’s given the Indian film industry some of its biggest hits over the past many decades.
His busy schedule may not permit him the time to watch TVserials, but his wife Pammi gets her daily dose of entertainment from the small screen. “There are some serials that she likes and ardently watches every day,” he says. The Chopras had been planning to get into television for the past couple of years. “It was my son Aditya’s idea. After the release of his film Rab Ne Bana Di Jodi, he started concentrating on TV. This whole year he has been focussing on this; he has put in a lot of effort,” reveals Chopra Sr.
Talking about their television foray, he says, “YRF TV is an initiative to engage and entertain the entire family through content which combines high-quality production values with contemporary story-telling. The characters, language and environment in our shows are the kind that today’s Indian families can relate to. We are happy that Sony has shown the commitment to back our content.”
This collaboration marks another milestone in the long standing relationship between the two companies, says NP Singh, COO of Sony Entertainment Television. “Yash Raj Films has been making feature films for almost four decades. Television is the biggest mass medium in India and this collaboration will bring the very best in TV entertainment,” adds Singh.
The shows, scheduled over the weekends, promise to be distinct in their look with fresh, contemporary and engaging storylines that reflect the dreams, aspirations and passion of today’s young India. This brand new line-up of five shows, one non-fiction and four fiction, will air every Friday to Sunday between 8 and 10 pm. Here’s a little brief on each of the shows…
Lift Kara De: Touted as the mother of all reality shows on Indian television, 20 of India’s biggest super-stars will be on one platform. Each week will feature one super-star and his biggest fan. The show is hosted by Karan Johar.
Seven: This is a sci-fi drama series, where mythology is revisited in the modern day context. The show will see seven ordinary people, with extra-ordinary powers, fight the ultimate battle of Good vs Evil.
Mahi Way: A contemporary representation of a young girl on Indian television. Real, relatable, imaginative, unapologetic, happy in her skin.
Rishta.Com: Today’s take on the most traditional institution of marriage. Isha and Rohan have formed a company to find perfect matches for people.
Powder: This is about two men on two different sides of the law who take a fight all the way to the end. This fast-paced, high octane drama moves from murky by-lanes to glitzy high rises.
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