Fenil and Bollywood

Time will tell for Abhishek

Posted on: December 30, 2009

STYLE QUOTIENT: Abhishek Bachchan sports an impressive Omega Constellation 2009 timepiece
Abhishek Bachchan’s got some ‘timely’ news…

REAGAN GAVIN RASQUINHA Times News Network (BOMBAY TIMES; December 30, 2009)

When you talk about Omega watches, you know you’re talking big league. This is a brand that many aspire to own for its remarkable craftsmanship and stellar legacy. And thus the association with Abhishek Bachchan as its brand ambassador. The watch slips perfectly onto Abhishek Bachchan’s wrist as he says, “It’s a matter of great pride to be a brand ambassador as the brand represents the highest quality in time keeping and style. The latest Constellation range is a very exciting new design. I admire the values of Omega. In fact, I strive to live up to these standards in my personal life as well.” Omega President Stephen Urquhart couldn’t agree more. “It is always a challenge to change a very successful product at the height of its product cycle which is the case of the Omega Constellation. Its design dates from the early 80s. Over 15 years later, we felt that the time was right to make a change. Four months after its launch, we can firmly state that this upgraded design has been well received by existing and new customers, both men and women.” Now, that’s what is called re-designing of an icon.
reagan.gavin@timesgroup.com

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