ROSHNI K OLIVERA Times News Network (BOMBAY TIMES; January 4, 2010)
Akshay, reports said, was paid a whopping Rs 2.5 crore per episode to host the second season of Khatron ke Khiladi. And Salman Khan was apparently given Rs 89 crore for the first season of Dus Ka Dum! It’s big money all right for the stars, but is it worthwhile for the channels to shell out such big bucks for the star value?
Statistics prove that shows with Bollywood stars have never topped the overall Television Rating Points (TRP) charts. Only Amitabh Bachchan’s Kaun Banega Crorepati, that changed the face of Indian television years ago, saw TRP success. All other shows hosted or judged by stars have raked in average or dismal TRPs. Yes, there is a fair amount of curiosity and people are bound to watch the show at least once for the star’s sake, but after that it’s content that sells. Meanwhile, TV actors are unhappy with the ‘filmi’ invasion but will not complain openly for fear of antagonising the channels. “Does it make any sense to pay film stars in crores? No show has zoomed up the TRP charts,” said a popular TV actress. “The TRPs that these stars have got, after the initial few episodes and special episodes, is the same that any other anchor has got! Did Rani’s presence lift the show up so much… wouldn’t it have been the same if it was somebody else? And what big difference did Karisma make?” Another veteran actor added, “In the name of recession TV actors had to go through paycuts, but film stars on TV continued to rake in the moolah!”