‘A’ rated Ishqiya promo screened in ‘U’ rated films?
Posted January 19, 2010on:
The trailer of Ishqiya, which has a splattering of foul language and has an A certficate, is being shown in many theatres along with Ken Ghosh’s latest film Chance pe Dance, which has a U certificate.
The language has made movie going families cringe. Says a source, “Chance pe Dance draws a lot of kids to the theatres. Naturally, their parents are very upset about them seeing promos liberally peppered with abusive language. They may not have minded it if the trailer was the same which is being shown on television, because that version does not have cuss words.”
Explaining why Ishqiya had two trailers, one for theatres and the other for television, Censor Board Regional Officer Vinayak Azad said, “We can’t have a promo with filthy language being shown in the drawing rooms. We have a sense of responsibility.”
But can action be taken for screening the less palatable trailer during Chance pe Dance? Azad said emphatically, “No theatre is supposed to show the theatrical trailer of Ishqiya in a U or even a U/A movie. That trailer is permitted for screening only in an A film. It’s a complete violation of the act. The police can take action.”
However, Azad said that he is not sure if the producers of Ishqiya (Vishal Bhardwaj and Shemaroo) or Chance pe Dance (UTV) can be blamed for this. “Lekin theatres to definitely galat kar rahen hain agar Ishqiya ka trailer Chance pe Dance mein dikha rahe hain.”
Manoj Desai (of Gaiety-Galaxy), for one, claimed that he was in the dark about what version of the trailer was being screened inside his theatres. He asked for time and called back to confirm the story, “Yes, we were showing the Ishqiya trailer with Chance pe Dance. I was aware that we had the Ishqiya trailer, but I hadn’t seen it. I didn’t know that it contained such explicit material.”
Desai promised that he would pull it out with immediate effect. “I have told my staff to take it off at once.”