Fenil and Bollywood

Posts Tagged ‘amritsar

Just when movie enthusiasts across the globe are eagerly awaiting the release of James Cameron’s magnum opus ‘Avatar’ on Dec 18, multiplexes across India are gearing up to encash on the extraordinary buzz around its release.

Made with a fusion camera developed by Cameron himself, ‘Avatar’ is expected to revolutionize the film-watching experience and multiplexes are investing huge sums in upgrading their infrastructure to bring this extravaganza to moviegoers.

While Avatar will be released in 2D as well as 3D formats, theatre owners are particularly expecting a huge demand for the 3D version.

In the past, 3D Hollywood films like ‘Ice Age 3’, ‘& ‘Final Destination’ have done good business in India.

From the time producers Fox Star Studios screened 20 mins footage of Cameron’s film in August this year, the number of 3D screens in India has increased from around 12 to 40, and 60-70 screens by 18th December.

This covers cities across India including major markets like Mumbai, Delhi, Pune, Bangalore, Chennai & Hyderabad as well as smaller centers like Coimbatore, Amritsar, Kerala, Jaipur and Ahmedabad (which is considered a small market for Hollywood films).

Aditya Shroff, AVP – Distribution, Programming and Corporate Sales for Fame Cinemas reaffirms, “I believe that the 3D version of Avatar is going to be the revolutionary movie for this generation & hence Fame is trying to go as wide as possible with the 3D release. Avatar will do to 3D what Reliance did to mobile phone usage in India.

While most multiplexes in Pune and Bangalore are going 3D, single screens like ‘Central Plaza’ in Mumbai and ‘Urvasi’ in Bangalore are also going 3D before the release of release Avatar.

Interestingly, Avatar will be released in 3D in Hindi also.

Cinemax in Andheri (Mumbai) has updated its biggest auditorium that has the capacity of 377 with 3D facility for AVATAR.

Inox will have 3D screens in Pune, Baroda, Bangalore, Hyderabad, Chennai, Nagpur, Raipur, Rajasthan, Indore, and Kolkata before the release of AVATAR.

Commenting on the hype around ‘Avatar’, Mr. Vijay Singh, CEO, Fox Star Studios India says; “There is an incredible buzz building up for Avatar across the India media, our theatrical partners and the core audiences. The dramatic increase in the no. of 3D screens, as well as the strong interest that we are getting from the Hindi, Tamil and Telegu language markets reaffirms the strong buzz for the film.”

Ranjit Thakur, CEO of Scrabble Entertainment says “The demand for 2K Digital & 3D Systems is from all corners of the county. Even the single screen exhibitors want to capitalize on the opportunity of screening Avatar in 3D. ”

Thakur adds “The demand for the film has created a worldwide shortage of digital equipment and even silver screens for 3D are hard to get”.

‘Avatar’ is an epic action adventure film made on a whopping budget of Rs 1200 crores. It is the story of a wounded ex-marine, thrust unwillingly into an effort to settle and exploit an exotic planet rich in bio-diversity, who eventually crosses over to lead the indigenous race in a battle for survival.

Avatar releases worldwide on Dec 18 in 2D & 3D. In India, the film will also be dubbed in Hindi, Tamil & Telugu.

BOXOFFICEINDIA.COM

adi

He’s been the man behind some of the biggest blockbusters from the Yash Raj stable, but most people outside the industry don’t know what Aditya Chopra looks like. After Hrs decided to conduct a sting operation…

Celebrated film-maker Yash Chopra’s talented son Aditya continues to be a mystery. In an industry teeming with ‘Please look at me’ attention-hungry seekers, Adi (as he is fondly called) runs away from even a hint of the limelight. His hide-and-seek game with the media is now legendary and there are many anecdotes about the lengths to which Adi will go to hide his face from paparazzi cameras.
adi2Once, he accidentally ran into the media while coming out of a movie hall (he wears a big cap pulled over his face so he can watch movies in theatres incognito), and is said to have broken into a sprint towards his car, with the photographers running behind him. As luck would have it, he dropped his mobile phone and as he darted back to pick it up, it made for an amusing sight as the pursuing photographers did a similar u-turn right behind him.
Another time, while he was shooting for Rab Ne Bana Di Jodi in Amritsar, when Adi came to know that the media wanted to interview him, he apparently asked an assistant to dress like him, and gave journalists the slip by pulling his cap over his head.
adi3So finally when After Hrs discovered that one of his few indulgences include taking a late night dip in the pool of a suburban 5-star hotel, our photographer was set on his trail.
On Wednesday night, when our man finally spotted him and started snapping, Adi, caught unawares, cried, “No, no, please don’t! Don’t shoot! Main aisa nahin hoon!” He then grabbed our photographer’s hand, and pleaded, “Mujhe kyun pareshan kar rahe ho? Why don’t you respect that I don’t want my pictures taken?” When our photographer asserted that he did indeed respect him, Adi calmed down. And then said as a parting shot, “If you don’t stop shooting, I’ll call security and have you thrown out.” Oops! Too late, Adi.

AFTER HRS (DNA), AUGUST 7, 2009