Fenil and Bollywood

Posts Tagged ‘beeps

By UPALA KBR (Mid-Day; December 23, 2009)

Ekta Kapoor says the promo of her film Love Sex Dhoka is going to be the most controversial promos released this year. Incidentally, the 90-second promo of LSD will be released along with Aamir Khan’s 3 Idiots in theatres across India on December 25.

Says Ekta, “We have already edited the 90-second promo thrice! When I first saw it, I was so shocked I fell off my chair. We had to edit almost 30 per cent of the controversial version in order for it to be shown with 3 Idiots. We will be releasing the unedited version on the internet simultaneously along with the trailer. The promo will be shown across only 290 multiplex screens across India. We didn’t want the promo to run at all theatres as it’s a digital medium.”

Ekta feels that it will be met with a largely polarised reaction. “It will shock the daylights out of people. They will either hate or love it but they can’t ignore it. The censor board was adamant that we couldn’t show these scenes without a U/A certificate.”

She adds, “The promo is not too sexually explicit but the dialogues and basic premise are raw and explicit. We had 40 beeps in the original promo which has now been cut down to two.”

Dibakar Banerjee says, “The censor board didn’t allow the promo to run without a U/A certificate. Some cuss words have been edited out. One of the scenes edited out is a slightly explicit scene where the male protagonist and another girl are rehearsing how to seduce a famous public figure on camera for a sting operation with some intricate moves. They found these objectionable and we had to remove them. Love Sex Dhoka is isn’t everyone’s cup of tea.”

Vishal Bhardwaj is upset that the censor board will not pass a promo of Ishqiya unless he beeps out the word ‘sex’ from the dialogue

By Kunal M Shah (MUMBAI MIRROR; December 17, 2009)


Vishal Bhardwaj is upset that the promo of his forthcoming film Ishqiya has not been passed by the censor board. The promo was to go on air from December 20. Only if Vishal agrees to beep the word ‘sex’ from a dialogue, will he be allowed to air it. The dialogue is spoken by Arshad Warsi and addressed to Naseeruddin Shah

Now Vishal has no option but to beep the apparently offensive word from the promo.

Ishqiya

Vinayak Azad, Regional Manager, Censor Board says, “We had initially passed the promo with an ‘A’ certificate for a theatrical release. Now they want a U/A certificate as they wanted it to air on television, which we allowed. Since the impact of the promos is higher on television because it is shown repeatedly, we asked for the word ‘sex’ to be beeped out. I believe they are not happy about it and want to approach the revising committee.”

Vishal Bhardwaj

The director, of course, doesn’t agree with the board’s views. Vishal Bhardwaj says, “It’s sad. Our society is regressing so much that we fear to even utter the word ‘sex’. And this is why India is the worst AIDS-affected country in the world. The people on the board who have objected to the word should remember they are in this world because of sex.”