Fenil and Bollywood

Posts Tagged ‘commercial success

By Joginder Tuteja, December 1, 2009 – 11:50 IST

Karan Johar Notwithstanding the box office failure of Kurbaan, Karan Johar, Rensil D’Silva and UTV Motion Pictures would be making another movie together. In fact, work has already begun on the scripting of the film and Karan has declared that the trio has a point to prove this time around.

“At Dharma Productions, one of the prime virtues is that of loyalty. Our track record shows that. I have never doubted Rensil’s capability even though the film hasn’t worked at the box office. This doesn’t stop me from having him direct another film for my production house. Similarly, our association with UTV has been great too. I am thrilled with the kind of support they gave to Wake Up Sid and Kurbaan. This is why it is imperative that we all come together again”, says Karan Johar.

After Kurbaan, Karan admits that quite a few lessons have been learnt and he is sure that they won’t be repeated.

He comments, “With our next outing together, we have to prove to one and all that we can come up with not just a critically acclaimed film but also a commercial success. I have in fact already told Rensil to go ahead with his next film. I am sure he would be rocking again and come up with a quality outing.”

Kurbaan, although a well made film, saw some brickbats coming it’s way due to it’s serious theme and stark execution. Looking at the film’s fate, is the team of Karan, Rensil and UTV looking at playing safe and coming up with an out and out commercial outing? Or are they still going to follow an offbeat route?

“It is not in Rensil’s DNA to play to the gallery”, smiles Karan, “He is not into quintessential routine Hindi cinema. Yes, he would be making something unique this time around too though the bottom line would be to keep things commercially viable for sure.”

BOLLYWOOD HUNGAMA.COM

By Sonal Chawla (MUMBAI MIRROR; November 12, 2009)


For all you know, you may not have the opportunity to dial the toll free line to love. 1-800-LOVE will not be the title of the film if producer Madhu Mantena manages to get his way. Director Abbas Tyrewala and Madhu are having constant fights over the title of the film.

Our source reveals, “Madhu Mantena is dissatisfied with the title and is adamant on changing it. He has had several arguments with the director and wants to change the title because he feels that the Indian audience will not be able to understand and connect to 1-800-LOVE. They have had their fair share of heated arguments in the past over locations too. Recently, at the film’s wrap-up party, Madhu walked out after another one of their tiffs over the title.” Lead actor John Abraham had to then smooth things out between the two.

Madhu explains, “We rarely use toll free numbers in India. It is very important that the audience also connects to the film’s name for commercial success.” But isn’t it too late to realise this as the title 1-800-LOVE is already registered in people’s minds, we ask him. “We have ample amount of time to change and promote it, even though 1-800-LOVE has gained popularity. I love this film and Abbas too much to let this mistake happen.”

Abbas, firm about the current title, says, “For the longest time, I wanted 1-800-LOVE as my title. But Madhu wants a different one now. As Madhu says, it does happen that people refer to it as ‘One thousand eight hundred love’, which is not what the film is about. But I thought people will understand it. Madhu and I had a conflict and I understand his point, but need something more convincing.”

Laughing off his walk-out from the wrap-up party, Madhu says, “Abbas and I are very close friends and feel passionately about the film. We make it a point to show off our aggression. I am sure we’ll settle with a final title soon. And yes, on the other hand, John likes another title.”

Madhu Mantena Abbas Tyrewala