Fenil and Bollywood

Posts Tagged ‘de dana dan

Badly Burnt In Year Gone By, Industry Looks To Strong Content

Bharati Dubey | TNN (THE TIMES OF INDIA; January 3, 2010)


Pursue excellence and success will pursue you,’’ was what Aamir Khan’s character philosophised in 3 Idiots. But when the lights dimmed and audiences sat down after the National Anthem, what greeted them on screens for most part of the year was average, even poor fare, making 2009 the annus horribilis of the first decade of the 21st century. More than 200 films, with Rs 1500 crore at stake, released last year but almost Rs 1000 crore sank in the sea of mediocrity without a bubble, the sharks-andsexy bikini Blue leading the pack.
Added to it was the multiplex strike which cost around Rs 350 crore, upset release dates forcing films to share Fridays and dent each others’ collections. A multiplex source said, “Cannibalisation caused by big films’ release dates clashing could have been avoided.’’


The year began with Chandni Chowk To China that lost 50% of its Rs 65-crore budget. And marketing blitzkreigs couldn’t save a Blue and Kambakkht Ishq and the audience clearly showed content was king with surprise hits like DevD, New York, WaKe Up Sid and Ajab Prem ki Gajab Kahani. DevD made Rs 6 crore, collected Rs 25 crore at the box office while its ancillary rights made another Rs 5 crore and there are still more satellite runs to be sold. Trade experts also put films like Love Aaj Kal, Ajab Prem ki Gajab Kahani, Wanted among the certified hits, followed by profitable films like Paa, All The Best, De Dana Dan and Raaz 2.


But Bollywood’s loss was Hollywood’s gain, with films like 2012 and Avatar (that collected a whopping Rs 50 crore so far) filling the void for good entertainment.


It was left to And Aamir Khan to play Santa Claus third year in a row, with 3 Idiots the biggest hit of the year. It grossed a phenomenal Rs 100 crore in India in the first four days, and Rs 175 crore worldwide till December 31, even denting into collections of Avatar. Trade analyst Amod Mehra said, “What Ghajini collected in a week, this film has done in three days.


Corporates didn’t really have a great year in 2009 and after the bloodbath in the first half of the year, most of them avoided buying films outright, with even 3 Idiots being released on commission.


Thus 2010 dawns to vastly altered realities — purse strings have tightened by cautious corporates; big banners are no guarantee for success and may dish out big turkeys instead; marketing and stars don’t sell, a good story does; and the days of astronomical fees are over.


“Audiences are very smart, the content ultimately will guide their choices and approval. Marketing and hype will only work if content supports that hype. We may not have a Blue this year but projects like Veer and Prince are costly and prima facie look difficult in terms of recoveries,’’ says a trade expert.


So when Akshay Kumar, blamed for soaring star prices, announced towards the end of 2009 that he would not charge any fee for Farah Khan’s Tees Maar Khaan, it was a lifeline for the industry that had almost gone into the ICU.


Says Amod Mehra, “It is not that people did not come to watch Akshay Kumar films in 2009, it is just that the budgets of the films were so high and his remuneration was almost 40% of those budgets, so recoveries were not possible despite a good opening. But now that the actors are looking at sharing profit with the producer after the cost of the film has been recovered like in the case of Aamir Khan’s 3 Idiots then it will be fair enough. Cutting down of star prices will definitely reduce the budget of films and they will become viable and that is definitely going to be the trend in 2010.”


The year thankfully doesnt have a Rs 100-crore Blue in its line-up. Last year most production houses scrapped films as star prices were not viable. In fact, it is learnt Saif Ali Khan is reworking the budget of his next film Agent Vinod starring Kareena and himself. In fact, 2010 is short on mega projects as budget constraints ensured very few got on the floors in 2009.


The first biggie of 2010 will be Veer,
followed by Rann, My Name is Khan, Action Replay, Kites and House Full in the first half of the year. The second half of the year would have Sanjay Leela Bhansali’s Guzarish and Patiala House.


The action in 2010 seems definitely more in mid-size and multiplex projects that would have strong and clutterbreaking content. “There are a lot of films this year that may not topline the Khans or Hrithik Roshan but still have a decent line-up of names and would be thematically different. Tight budgets and good content seem to be the mantra in the decision making corridors of Bollywood. Each company is carefully evaluating its options and are not getting carried away,’’ says Priti Shahni of Indian Films. Corporates, for instance, have decided to take films only on commission, and not buy them outright.


Shahid Kapoor’s Chance Pe Dance, Striker starring Rang De Basanti’s Siddharth, Aamir Khan Productions’ Peepli Live, Vishal Bharadwaj’s Ishqiya would release in the first half of 2010.


Generation-next too would be making its presence felt with Ranbir Kapoor in Anjana Anjani and Rajneeti, Imran Khan in I Hate Love Stories, Sonam Kapoor in Ayesha, and Deepika Padukone in House Full.


As the record breaking run of 3 Idiots that has spilled over to 2010 has shown, great content along with great pre-release buzz make the perfect mix.


2010: Coming Soon
RAJNEETI (Naseeruddin Shah, Nana Patekar, Ajay Devgn, Katrina Kaif and Ranbir Kapoor) BUDGET: 50 cr


DHOBI GHAT (Aamir Khan, Prateik Babbar) BUDGET: 15 cr


RAAVANA (Abhishek Bachchan, Aishwarya Rai Bachchan) BUDGET: 50 cr


TEEN PATTI (Amitabh Bachchan, Sir Ben Kingsley) BUDGET: 35 cr


VEER (Salman Khan, Zarine Khan) BUDGET: 50 cr


RANN (Amitabh Bachchan) BUDGET: 25 cr


ISHQIYA (Vidya Balan, Naseeruddin Shah, Arshad Warsi) BUDGET: 20 cr


MY NAME IS KHAN (Shah Rukh Khan, Kajol) BUDGET: 50 cr


KITES (Hrithik Roshan, Barbara Mori) BUDGET: 50 cr


ACTION REPLAY (Akshay Kumar, Aishwarya Rai) | BUDGET: 35 cr


GUZAARISH (Hrithik Roshan, Aishwarya Rai Bachchan) BUDGET: 50 cr


ANJAANA ANJAANI (Ranbir Kapoor, Priyanka Chopra) BUDGET: 40 cr


AGENT VINOD (Saif Ali Khan, Kareena Kapoor) BUDGET: 40 cr

Figures are an approximate estimation

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By Bollywood Hungama News Network, January 2, 2010 – 12:49 IST

 Priyadarshan Although his De Dana Dan is a hit, Priyadarshan is on the look-out for a serious image for his films with titles to match. For his next film, which is about caste wars and forbidden inter-caste marriages in Bihar, Priyadarshan wanted a title that would convey the flavour and feel of the Bihari milieu.

Priyan wanted to call the film Gangaajal, not knowing that the title had already been taken for another Bihari fable.

Says Priyan, “I thought something like Gangaajal was the best title for this film because it allowed audiences to know exactly where the plot and characters were going.”

In his mind he had settled for the title as the best one for his film, until he shared it with his leading man Ajay Devgn. To his horror, Priyan was told by Ajay that Prakash Jha had already used the title. Ajay knew about Jha’s Gangaajal because he had played the lead in it.

Then began the search for another title. Now Priyan’s Bihar based drama is called Nishaad.

Nishaad starring Ajay Devgn, Bipasha Basu and Akshaye Khanna had been shot without a title all this while mainly because Priyan wanted the film to have a hard-hitting title.

Finally Priyan’s script and dialogue writer came up with Nishaad because the director barely knows any Hindi.

BOLLYWOOD HUNGAMA.COM

SMILES AHEAD: BT shot Akshay Kumar exclusively on the sets of Khatta Meetha

Akshay Kumar in his avatar as the Common Man

MEENA IYER Times News Network (BOMBAY TIMES; January 1, 2010)

The last decade in Bollywood has primarily been dominated by three Khans (Shah Rukh, Aamir and Salman) and one Kumar (Akshay). And even as his brand equity is at an all-time high, Akshay Kumar’s business plan in the new year is to take his banner Hari Om Production (HOP) to greater heights.


The banner which is a late bloomer, swung into action with Waqt — The Race Against Time in 2005, but has already notched up hits like Namastey London, Singh is Kinng, the entertaining grosser De Dana Dan, and is now ready for its next three productions — Priyadarshan’s Khatta Meetha, Farah Khan’s Tees Maar Khan and Nikhil Advani’s Patiala House.

Says Priyan, a close associate of Akshay and the HOP, “Khatta Meetha is a satire on the system. It is about the road-mafia which is prevalent all over but more so in Bihar and eastern UP. The main plot line is inspired by R K Laxman’s famous common man. Based on a true incident, this film unveils the travesty of the common man. I have made this film in Malayalam earlier and it was wonderfully received. I’m sure it will be a winner in Hindi too.’’ Both Hari Om Productions and Akshay will move by leaps and bounds in 2010. While the banner will have two releases in Khatta Meetha and Tees Maar Khan, the actor will also be seen in Sajid Nadiadwala’s Houseful and Vipul Shah’s Action Replayy. Of course, it is not all work and no play for this superstar. He is currently on vacation in Goa with his family. Asked what was uppermost on his mind when the clock struck 12, he says, “I sincerely want 2010 to be a year of peace and harmony. I wish BT readers a Happy New Year.’’

Rewinding to his recent Canada trip where he represented India at the Winter Olympics, the superstar says, “I can’t tell you what a proud moment it was when I was handed the Olympic Torch in Canada. It was very moving. In my opinion films and sports are the two passions that can bind any nation.’’ Having talked about his moment of glory on foreign soil, Akki adds, “I’m proud that New Delhi is the chosen destination for the Commonwealth Games. I pray for peace because I want this sporting event to go off really smooth. I want the world to know that India is safe and capable of hosting an event of this magnitude. As a true sports lover this is something uppermost on my mind.’’

By Bollywood Hungama News Network, December 31, 2009 – 12:22 IST

Best Film
3 Idiots
Dev D
Kaminey
Love Aaj Kal
Paa

Best Director
Anurag Kashyap – Dev D
Imtiaz Ali – Love Aaj Kal
R Balki – Paa
Rajkumar Hirani – 3 Idiots
Vishal Bhardwaj – Kaminey

Best Actor (Male)
Aamir Khan – 3 Idiots
Amitabh Bachchan – Paa
Ranbir Kapoor – Ajab Prem Ki Ghazab Kahani
Ranbir Kapoor – Rocket Singh – Salesman Of The Year
Saif Ali Khan – Love Aaj Kal
Shahid Kapoor – Kaminey

Best Actor (Female)
Deepika Padukone – Love Aaj Kal
Kareena Kapoor – 3 Idiots
Katrina Kaif – New York
Priyanka Chopra – Kaminey
Priyanka Chopra – What’s Your Raashee?
Vidya Balan – Paa

Best Actor in a Supporting Role (Male)
Abhimanyu Singh – Gulaal
R Madhavan – 3 Idiots
Rishi Kapoor – Love Aaj Kal
Rishi Kapoor – Luck By Chance
Sharman Joshi – 3 Idiots

Best Actor in a Supporting Role (Female)
Arundhati Naag – Paa
Divya Dutta – Delhi-6
Gauhar Khan – Rocket Singh – Salesman Of The Year
Neha Dhupia – Raat Gayi Baat Gayi
Shahana Goswami – Firaaq

Best Actor in a Negative Role
Amole Gupte – Kaminey
Boman Irani – 3 Idiots
Kay Kay Menon – Gulaal
Mahesh Manjrekar – Wanted
Manish Choudhary – Rocket Singh – Salesman Of The Year

Best Actor in a Comic Role
D Santosh – Rocket Singh – Salesman Of The Year
Omi Vaidya – 3 Idiots
Paresh Rawal – De Dana Dan
Sanjay Mishra – All The Best
Vinay Pathak – Raat Gayi Baat Gayi

Best Background Music
Amit Trivedi – Dev D
Ilaiyaraja – Paa
Salim-Sulaiman – Rocket Singh – Salesman Of The Year
Shantanu Moitra, Atul Raninga, Sanjay Wandrekar – 3 Idiots
Vishal Bhardwaj – Kaminey

Best Music
A R Rahman – Delhi-6
Pritam – Ajab Prem Ki Ghazab Kahani
Pritam – Love Aaj Kal
Pritam – Tum Mile
Vishal Bhardwaj – Kaminey

Best Playback Singer Female
Kavita Seth – Iktara – Wake Up Sid
Rekha Bhardwaj – Genda Phool – Delhi-6
Shreya Ghoshal – Zoobi Doobi – 3 Idiots
Shilpa Rao – Mudi Mudi – Paa
Sunidhi Chauhan – Mere Sang – New York

Best Lyrics
Amitabh Bhattacharya – Emosanal Attyachaar – Dev D
Irshad Kamil – Chor Bazari – Love Aaj Kal
Javed Akhtar – Sapnon Se Bhare Naina – Luck By Chance
Piyush Mishra – Ranaji – Gulaal
Prasoon Joshi – Man Ko Ati Bhavey – London Dreams

Best Story
Abhijat Joshi, Rajkumar Hirani – 3 Idiots
Anurag Kashyap, Aparna Malhotra, Raj Singh Chaudhary, Sanjay Maurya – Gulaal
Imtiaz Ali – Love Aaj Kal
Nandita Das, Shuchi Kothari – Firaaq
R Balki – Paa

Best Screenplay
Abhijat Joshi, Rajkumar Hirani, Vidhu Vinod Chopra – 3 Idiots
Anurag Kashyap, Vikramaditya Motwane – Dev D
Imtiaz Ali – Love Aaj Kal
Pankaj Advani – Sankat City
R Balki – Paa

Best Dialogue
Abhijat Joshi, Rajkumar Hirani – 3 Idiots
Imtiaz Ali – Love Aaj Kal
Anurag Kashyap, Vikramaditya Motwane – Dev D
R Balki – Paa
Vishal Bhardwaj – Kaminey

Best Editing
Aarti Bajaj – Dev D
Aarti Bajaj – Love Aaj Kal
Anil Naidu – Paa
Meghna Manchanda Sen, Sreekar Prasad – Kaminey
Rajkumar Hirani – 3 Idiots

Best Sound
Bishwadeep Chatterjee, Nihar Ranjan Samel – 3 Idiots
Dileep Subramaniam – Love Aaj Kal
Sanjay Maurya, Allwin Rego – Dev D
Shajith Koyeri, Subhash Sahu, P M Satheesh – Kaminey
Tapas Nayak – Paa

Best Special Effects
Charles Darby – Aladin
Prime Focus Ltd – Blue

Best Cinematography
C.K. Muraleedharan – 3 Idiots
P.C. Sreeram – Paa
Rajeev Ravi – Dev D
Shankar Raman – Frozen
Tassaduq Hussain – Kaminey

Best Art Directon
Acropolis, Rajnish Hedaa, Sumit, Snigdha Basu – 3 Idiots
Sabu Cyril – Aladin
Samir Chanda – Delhi-6
Samir Chanda – Kaminey
Sukanta Panigrahy, Helen Jones – Dev D

Best Choreography
Ahmed Khan – Prem Ki Naiiyya – Ajab Prem Ki Ghazab Kahani
Avit Dias – Aal Izz Well – 3 Idiots
Bosco- Caesar – Zoobi Doobi – 3 Idiots
Prasanna – Marjaani – Billu
Baawre – Vaibhavi Merchant – Luck By Chance

Best Action
James D Bomalick – Blue
Huan-Chiu Ku – Chandni Chowk To China
Shyam Kaushal – Kaminey
Tinu Verma – Acid Factory
Vijayan Master – Wanted

Most Promising Newcomer (Male)
Amole Gupte – Kaminey
Chandan Roy Sanyal – Kaminey
Navin Kaushik – Rocket Singh – Salesman Of The Year
Omi Vaidya – 3 Idiots

Most Promising Newcomer (Female)
Gauhar Khan – Rocket Singh – Salesman Of The Year
Giselle Monteiro – Love Aaj Kal
Jesse Randhawa – Gulaal
Kalki Koechlin – Dev D
Mahie Gill – Dev D

Most Promising Debut Director
Ayan Mukerji – Wake Up Sid
Nandita Das – Firaaq
Pankaj Advani – Sankat City
Shivajee Chandrabhushan – Frozen
Zoya Akhtar – Luck By Chance

Best Child Artiste
Jahan Bativala – Little Zizou
Iyanah Bativala – Little Zizou
Rahul Kumar – 3 Idiots
Parzan Dastur- Sikandar
Pratik Katare – Paa

Best Ensemble Cast
Delhi-6
Firaaq
Gulaal
Luck By Chance
Sankat City

BOLLYWOOD HUNGAMA.COM

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ANY LESSONS LEARNT FROM 2009 MISTAKES?

Overall 2009 was a disappointing period for Bollywood. As what Ak_India mentioned in his DP that only 8% of films succeeded in this year which is very shocking. Many films got a nice opening and were well received by audiences as well as critics. Still, the films were hailed as Flop or Average due to their high costs. And that was one of the biggest reasons behind the debacle of many films. Films like Billu, Delhi-6, Kambakkht Ishq, Kaminey, Wake Up Sid, All The Best, London Dreams, De Dana Dan etc could had been super hits were they not produced and sold for such high prices. The problem of sky-high costs was accelerated by the wrong release time. Due to the producer-multiplex feud, no movies were released in the lucrative April and May period. As a result, as soon as strike ended, films after films started pouring every Friday. Obviously, common man cannot be expected to watch all films that release and thus, many films failed or did low business. For instance, All The Best could had been successful if it had not released with Blue. Aladin would have fared better had it not clashed with London Dreams. Jail would have got lots of audience if it had not released with the super hit Ajab Prem Ki Ghazab Kahani.

Unfortunately, there is no concrete solution for the 2nd problem. Due to the strike, there is still a huge backlog that needs to be cleared and hence, in 2010 too, one might find multiple releases on lots of Fridays. But the cost of the film can definitely be cut down and the best solution is that the actors slash their prices. Why do superstars like Akshay Kumar charge 20+ crores? And why do producers agree to pay them? Biggie actors should not be given more than 8 or 9 crores. And if this upsets them, then they should be paid more but only if their film succeeds at the box office. This kind of arrangement would benefit all. Movies that are made for 40-50 crores at present would be finished in less than 30 crores. Thus, such film will have high chances of recovering their costs too.

Sadly, no one is thinking of enforcing such an alternative. And as the chapter of 2009 closes, we could see multiple releases even in the last week. Today (i.e. last day of 2009), 3 small films are slated to release-Raat Gayi Baat Gayi (RGBG), Accident On Hill Road (AOHR) and Bolo Raam (BR). It is obvious that all 3 of these films are going to flop. If only one film had hit the screens today, it would have chances of profiting. But no film will profit in this rat race. Not to forget, the 3 Idiots craze is still going on. Hence, all these films have dug their own graves by releasing today. RGBG looks like a complete entertainer; AOHR may work if it has a well-written climax. BR may be hard hitting but it will surely have lowest collections. When will these people learn?
——————————-
MOVIES THAT WILL ROCK IN 2010-PART 1

The following are the films that have big stars and have highest chances of succeeding at the box office. 2 of them are listed below and the rest will be discussed next week [lack of space 😦 ]:



MY NAME IS KHAN: A winner for sure! Although the film looks serious, it has managed to arouse curiosity. And anyways, the name of Shah Rukh Khan is enough to make almost everyone sit up and take notice. Kajol being paired opp SRK is like an icing on the cake. Also it has talented actors like Jimmy Shergill which, I don’t think, will be revealed in promos till the flick releases on Feb 12. The first look of the film made people assume that it’s based on terrorism. However, it’s not! To quote SRK, “It’s a love story with an epic feel(Bombay Times). MNIK is thus expected to work not only in India but overseas too.

RAAVAN/RAVANA: Mark my words; this one would rock big big time! Unfortunately, when Bolly websites are discussing 2010 biggies, they aren’t mentioning this flick. There are many reasons as to why this film is special. Firstly, it is directed by talented-creative Mani Ratnam who never goes wrong. Secondly, it’s a present day version of Ramayana. And thirdly and the best part, the star cast and the characters that they play are just out of this world! Aishwarya Rai Bachchan plays Sita but Abhishek Bachchan isnt playing Rama! Instead, he’s Raavan in the film, i.e. the villain! Southern actor Vikram is Rama! Guess who plays Hanuman? None other than apna Govinda! Just imagine-Govinda in Mani’s film! Cool isnt it? Nikhil Dwivedi and Southern beauty Priyamani completes the main cast. The film is bi-lingual-it was shot in Tamil too but with slight change of cast. Vikram who plays Rama in Hindi version is Raavan in the Tamil version (hats off!). Prithviraj Sukumaran instead is Rama in Tamil version! Aishwariya Rai is acting in both the versions! The film is expected to release in May. Make sure you don’t miss it at any cost!

TO BE CONTINUED NEXT THURSDAY!

(AND WISHING EVERYONE A VERY HAPPY NEW YEAR!)

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/hdbhmtlmp/Fenils-Bollywood-Talk81

HOT! Neha Dhupia in a still from Raat Gayi Baat Gayi

One-night stands are harmless as long as you are not hurting anyone, says Neha Dhupia in a candid chat with BT

ROSHNI K OLIVERA Times News Network (BOMBAY TIMES; December 30, 2009)

Neha Dhupia made headlines with her line ‘In India only SRK and Sex sell’. Now the focus is on her again with Pritish Nandy Communications’ Raat Gayi Baat Gayi releasing tomorrow. The movie, produced by Rangita Pritish Nandy and directed by Saurabh Shukla, won the best film award at the HBO Asian International Film Festival in New York last month. Neha plays the mysterious gorgeous woman hunted down by Rajat Kapoor, Vinay Pathak and Dalip Tahil, after a night of lots of drinking, sex and zero memory! Ask her if it’s a bold role and she replies candidly, “If you are asking in terms of skin show, then no. But if being bold is a state of mind, then yes.” That’s Neha for you. Not one to mince words, the actress speaks to BT about relationships, sex and movies…

What’s your take on one-night stands?
The problem with one-night stands is that you end up hurting so many people. As long as you are not hurting any one, it’s fine.

In Raat Gayi Baat Gayi you have a onenight stand with a married man…
There are seven characters in the film! Why do you assume it’s my character who’s had the one-night stand? Are you assuming that because I am attractive… Not fair!

Do you think the Indian audience is opening up to sex in movies?
Dev D was a big hit. Indian audiences are open to fantastic scripts. Raat Gayi… is a funny kind of a thrilling experience that takes you through a drunken night. You don’t really know what happened last night. The film is packed with a lot of emotions and it is very relatable. You can relate to one or the other character.

You’ve done movies of various genres… what’s your favourite?
It’s very hard for me to say that. Right from my roles in Singh Is Kinng, De Dana Dan, Mithya, Ek Chaalis Ki Last Local to Raat Gayi Baat Gayi, everything is challenging and at the same time everything is easy. I don’t over-intellectualise the whole acting medium. I’m not working because I have to work. I’m working because I really enjoy doing so.

Are you happy with the way your career has shaped up so far?
I am. I had made a few mistakes, but I don’t regret anything. They have been learning experiences. I have come a long way, but I also have a long way to go…

IT’S TIME TO REJOICE!

Although 2009 is considered as a black year for Bollywood, the last 3 ½ months have proved to be profitable not only for producers, distributors and exhibitors but also for viewers. There were at least half a dozen commercially successful films like Wanted, Wake Up Sid, All The Best, Ajab Prem Ki Ghazab Kahani, De Dana Dan and Paa. Also, flops like Dil Bole Hadippa, What’s Your Raashee?, Do Knot Disturb, Blue, London Dreams, Tum Mile, Kurbaan etc did manage to bring audiences to theatres in its first 3 days of release. Also, we got two Hollywood blockbusters, 2012 and Avatar. And tomorrow’s release 3 Idiots is expected to be the biggest hit of 2009. This Aamir Khan flick is been given one of the widest releases. If all turns out to be well, 3 Idiots may become the biggest blockbuster ever, breaking even Ghajini’s record (which at present is the biggest Bollywood hit).

People are coming to theatres. So many movies are running successfully. Unfortunately, no is celebrating it and no trade analyst is coming forward to discuss about it. Ironically, during bad times, every producers, distributor and trade pundits will come forward and state as to ‘how our industry is going through a crisis’. Somehow, we have become more negative in our approach. We love to live in bad times! Come on guys, pop the champagne and enjoy the good time!

TICKET RATES INCREASED FOR 3 IDIOTS


Watching 3 Idiots shall turn out to be an expensive affair. Knowing that people are going to come for sure to watch this Aamir Khan flick, Vidhu Vinod Chopra and the distributors of the film have urged multiplexes and single screens across the country to increase the ticket rates for 3 Idiots. Even morning shows which had a meager price of Rs 60 or 80 is now sold for 160 or 180 and even 200 bucks. A prominent multiplex in South Mumbai (Inox, Nariman Point) takes away the cake by charging Rs 290 for the 11:30 am show! And for the evening and night shows, the least said, the better!

Surprisingly, hardly any Bollywood intellectuals have spoken against this unfair practice. All of them are concerned only with the problem of piracy. Why? Because it concerns them-they face huge losses because of pirated DVDs. And they don’t need to care for the inflated ticket prices since they can either afford it or they get to see films free of cost in preview screenings!

But all of them have failed to see the point that one of the biggest reasons for piracy is the expensive ticket rates. Reducing the ticket prices will automatically reduce piracy to a certain extent. But instead of applying this idea, ticket rates are increasing, thus giving a boost to piracy. Producers and distributors are only concerned with extracting maximum profits. And when viewers shun theatres due to high prices, they will again come up with ‘industry going through crisis’ stuff when the fact is that they only created the situation in the first place! Very very sad!

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chfdltslp/Fenils-Bollywood-Talk80