Posts Tagged ‘distributors’
IT’S TIME TO REJOICE!
Although 2009 is considered as a black year for Bollywood, the last 3 ½ months have proved to be profitable not only for producers, distributors and exhibitors but also for viewers. There were at least half a dozen commercially successful films like Wanted, Wake Up Sid, All The Best, Ajab Prem Ki Ghazab Kahani, De Dana Dan and Paa. Also, flops like Dil Bole Hadippa, What’s Your Raashee?, Do Knot Disturb, Blue, London Dreams, Tum Mile, Kurbaan etc did manage to bring audiences to theatres in its first 3 days of release. Also, we got two Hollywood blockbusters, 2012 and Avatar. And tomorrow’s release 3 Idiots is expected to be the biggest hit of 2009. This Aamir Khan flick is been given one of the widest releases. If all turns out to be well, 3 Idiots may become the biggest blockbuster ever, breaking even Ghajini’s record (which at present is the biggest Bollywood hit).
People are coming to theatres. So many movies are running successfully. Unfortunately, no is celebrating it and no trade analyst is coming forward to discuss about it. Ironically, during bad times, every producers, distributor and trade pundits will come forward and state as to ‘how our industry is going through a crisis’. Somehow, we have become more negative in our approach. We love to live in bad times! Come on guys, pop the champagne and enjoy the good time!
TICKET RATES INCREASED FOR 3 IDIOTS
Watching 3 Idiots shall turn out to be an expensive affair. Knowing that people are going to come for sure to watch this Aamir Khan flick, Vidhu Vinod Chopra and the distributors of the film have urged multiplexes and single screens across the country to increase the ticket rates for 3 Idiots. Even morning shows which had a meager price of Rs 60 or 80 is now sold for 160 or 180 and even 200 bucks. A prominent multiplex in South Mumbai (Inox, Nariman Point) takes away the cake by charging Rs 290 for the 11:30 am show! And for the evening and night shows, the least said, the better!
Surprisingly, hardly any Bollywood intellectuals have spoken against this unfair practice. All of them are concerned only with the problem of piracy. Why? Because it concerns them-they face huge losses because of pirated DVDs. And they don’t need to care for the inflated ticket prices since they can either afford it or they get to see films free of cost in preview screenings!
But all of them have failed to see the point that one of the biggest reasons for piracy is the expensive ticket rates. Reducing the ticket prices will automatically reduce piracy to a certain extent. But instead of applying this idea, ticket rates are increasing, thus giving a boost to piracy. Producers and distributors are only concerned with extracting maximum profits. And when viewers shun theatres due to high prices, they will again come up with ‘industry going through crisis’ stuff when the fact is that they only created the situation in the first place! Very very sad!
This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chfdltslp/Fenils-Bollywood-Talk80
Aamir Khan, who at 44 plays a 22-year-old collegian, says in his mind he is stuck at 18!
MARK MANUEL Times News Network (BOMBAY TIMES; December 22, 2009)
Aamir Khan, as you know, has gone into hiding to promote his new film that releases this Friday. In disguise, to people’s surprise, he has popped up in different parts of the country over the past week: at Varanasi, as a Banarasi babu; outside Sourav Ganguly’s house in Kolkata as a cricket fan; in an Ahmedabad school, defying Narendra Modi’s fatwa; at the Chanderi village in Madhya Pradesh; then a Punjabi wedding in Faridkot; and, yesterday in Chennai. How this is helping the film, I don’t know; but I’m sure Aamir does, and I wouldn’t be surprised if he returns to Mumbai as Santa Claus on Christmas Day. He is hoping the festival will prove as successful for him as it did last year when he released Ghajini, and in 2007 — for Taare Zameen Par. Just before he went underground, Aamir told me over a quiet cup of tea at his Pali Hill home: “Christmas is a coincidence, but I’m hoping it will be third time lucky. I also believe for a film made well, any time is a good time to release it, otherwise no matter how you plan it…”
He has no doubts that this film has been made well. It’s been produced by Vidhu Vinod Chopra and directed by Raju Hirani. And, acting opposite him for the first time in his 20-year-career is Kareena Kapoor. Of his gorgeous co-star, Aamir said enthusiastically, “She’s outstanding, a great and
instinctive actress, extremely committed, a team player, we get along well, and she’s good looking… what more to ask for?” I agreed. The vibe between the two actors is exciting, and they look good together, the age difference between them notwithstanding. In the film, he plays a 22-year-old collegian. “That,” he told me, “was the biggest challenge for me as an actor at 44. I’m asked often if I feel my age. No, I really don’t. All of us are stuck in our heads at a particular age. And that age depends on your personality. I’m stuck at 18. And, I’ll be 18 till I die!”
He got into this film straight from Ghajini. Which meant, he had to shed that eight-pack streetfighter’s body painstakingly built up over 13 months for one raw scene of action. “It was heartbreaking,” Aamir revealed. “I didn’t want to lose it. But I had to look boyish. I had to stop training, get onto a careful and strict diet, and I began playing badminton… for three-four hours. Catch a 44-year-old doing that!” But he did it, because this is the same Aamir Khan who has always used his body as a tool in his films. “The way I look is important,” he admitted, “but for any character, it begins with how you feel in your head. What makes the character tick? You get into the mind of the character. From that flows how the body will look. My character in the new film is a free-spirited kind of guy, unusual in his thinking, and with a childlike curiosity about life and things around him.” He really didn’t want to play this role. “Get someone who’s 22,” Aamir advised Raju Hirani and Vidhu Vinod Chopra when they approached him. They told Aamir, “In real life, you are the character of this film, you don’t follow the path, you’re non-conformist, you do what your heart tells you. As for looking young – if you could build yourself up to look huge in Ghajini, now work on becoming small. Go for it.” And Aamir did. He said of Raju, “His big strength is that his films are not only entertaining, but also enriching. Like Munnabhai! You go home taking something valuable from the film.” And as for Vinod, who is rumoured in Bollywood to be arrogant and bold, Aamir said, “He is how he is, but he understands his director and creative team and supports them, and he has a passion for cinema. Being a director himself, Vinod is creative and he gives his films a great release. I look for that quality in a producer… whether he is able to give the film a good platform after I’ve worked so hard on it.” That Aamir Khan always does, whether he’s making the film for himself or some other producer. And he enjoys making one film at a time, which he will release on Christmas Day! “I could do more, in my lifetime I could do 500 films, but when I’m doing a film all my energies are into it. At that point, I don’t enjoy taking on anything else. I enjoy the space I am in. I’m not a factory or a huge production system. I’m… kya bolta hai… a handloom product. A one-machine-one person-one shirt kind of actor. I’m not a largescale outfit producing a million shirts. Numbers don’t excite me and are not my strength. I enjoy marketing a film. But towards the audience. My connect is with the audience. I enjoy dealing with the audience, not with exhibitors, distributors.” And that is what he is probably doing somewhere in the country right now, maybe in disguise! (Contributed by Meena Iyer, Aakansha Naval Shete)
MEENA IYER Times News Network (BOMBAY TIMES; December 12, 2009)
Call it a cruel twist of fate. Call it a publicity gimmick. Call it what you will. But listen to this. Producer Boney Kapoor has a plan. He is contemplating the release of his Kareena Kapoor-Shahid Kapoor film Milenge Milenge on Valentine’s Day next year. According to a trade source who has been consulting with Boney on the release plans, “Boney, his director Satish Kaushik and other top executives clearly feel that no date is more suited to this film than Valentine’s. Even some distributors are in agreement.”
RADIO v/s PAA
This weekend will see the release of two diverse films, Paa and Radio. The best thing about both films is its cost-both films are made at a reasonable cost and should not find it difficult to recover it. My take on these films:
Undoubtedly, Paa will be the first choice of moviegoers. Directed by Balki (Cheeni Kum) and music composed by Illaiyaraja, Paa has aroused a lot of curiosity. By now, it’s a very common knowledge that Amitabh Bachchan plays the role of a 12 year old suffering from progeria in the film. He looks unique and completely unrecognizable in his new look. Big B has even altered his voice to suit his 12 year old character and it rocks completely. He has even sung the title song of the film in that changed voice which is a treat to hear! To hear Auro (name of BigB in Paa) speak click here.
Besides the chance to see Amitabh in a never before seen avatar, the other USP of the film is Abhishek Bachchan playing Amitabh’s father! The film also stars Vidya Balan and Paresh Rawal as Auro’s mother and grandfather respectively. The film is being promoted innovatively. 2 days back, Amitabh Bachchan and Vidya Balan were on Radio Mirchi FM and spoke as the characters of the film. Listeners were asking questions to Auro (i.e. Amitabh) about his life and he answered wonderfully! It was just brilliant!
Without a shred of doubt, the film will be lauded with appreciation, especially for the performance of Amitabh, Abhishek and Vidya. However, the film has also got some negative reactions from a section of audiences who feel that Big B’s look is horrible and they can’t bear watching him as ‘an ugly child’ for 2 ½ hours. Also, the film should get a good response to sustain in theatres. And if that happens, then there would be no stopping for this film! In fact, I am expecting a Taare Zameen Par-type craze for Paa. Let’s hope for the best!
In an interview, 2 days back to Bollywood Hungama, Himesh Reshammiya shared how he wanted his previous disastrous film, Karzzzz to release on another date. That’s because the producers planned its release on October 17, 2008. 17 equals to 8 (1+7=8) which is Himesh’s unlucky number. But the producers didn’t listen to him and released it on 17th. And then Karzzzz flopped in spite of adding 3 extra ‘z’ in the title for ‘numerlogical reasons’. I really laughed reading this part. Is Himesh trying to say that Karzzzz would have succeeded if it had released on another date? The film was a disaster in all respects and would have flopped even if it had released on some other date or if 100 more ‘z’ was added in the title! Besides having a faulty script and direction, it had a very high cost (reported to be around Rs 40 crores). It was obvious that it would have been impossible to recover this amount. And as expected, the film barely recovered about half of its cost!
But Radio, that releases today, is a safer bet. The film is made at a reasonable cost-6 crores. The film has already recovered this amount from other sources. But to get the prestige of being hailed as a hit, the film’s theatrical collections should exceed 6 crores. It’s difficult to say whether this can happen as Radio has a terrific competition in the form of Paa. Also, the film is an urban love story and is targeted at the multiplex junta, who don’t ‘worship’ Himesh like the masses do! So as of now, nothing can be said about the fate of Radio.
But Himesh is confident because the film is releasing on Thursday 3rd as 3 is his lucky number! He has more faith in numbers than the script of the film. Last time, when Karzzzz bombed inspite of all numerological precautions, he blamed the producer and the wrong release date. Let’s see who he will blame this time, in case Radio flops! But I hope it works and all the best to its entire team!
WHICH FILM ARE YOU MOST INTERESTED IN? DO LET ME KNOW!
E-PIRATES MOURN AT MININOVA’S CLEAN UP ACT
E-pirates are a disgruntled lot ever since Mininova went on a Clean-up act. Mininova is the most popular website when it comes to downloading movies, songs, games and other stuff. Every new film used to be available on the site a day after the release or at times, on the day itself. Further, all downloads were safe and didn’t carry any virus. Hence, it was the most preferable website for millions of net users.
Needless to mention, downloading stuff on Mininova were illegal and last week after they lost a civil dispute, the website announced that it’ll share only those movies that are uploaded through Content Distribution Service. Thus, they deleted all illegal stuff which was there in their database. This has proved as a setback for all those who never used to venture in theatres but instead used to watch films on their PC through Mininova.
It is difficult to say whether this step will prove beneficial for our producers and distributors. No one can can say for sure whether these e-pirates would start frequenting cineplexes to watch movies. There were many factors why these people chose Mininova instead of theatres and these factors still exist, the biggest one being the inflated ticket prices. No effort has been done to slash ticket rates and in fact, the prices are increasing. Also, there are many other websites like Mininova (though not safe) from where one can still download films! So unfortunately, piracy will continue to thrive even in the absence of Mininova.
This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/ccbhuqsuo/Fenils-Bollywood-Talk77
Sharmila Ganesan-Ram | TNN (THE TIMES OF INDIA; December 2, 2009)
Mininova, the largest Torrent (a popular file-sharing software) site offering movie and music downloads and the lifeline of numerous online movie pirates like Kannan, announced last week that it will now only share movies that have been uploaded through its content distribution service. This means that all its illicit Torrent movies have been deleted and, in turn, piracy is now impossible on the site. The portal’s founders took the decision after they lost a civil dispute and were ordered to remove all infringing torrents from the site.
This may be reason for distributors to smile as the move is a big blow to online piracy. But for its numerous patrons like Mulund-based Kannan, who banked on the site for its promise of convenient movie downloads, it marks the end of good times. The dejected Kannan even posted a message on Facebook saying, ‘RIP Mininova’. “I had bookmarked this site as one of my favourites. It was safe as, unlike other Torrent sites, Mininova did not contain porn uploads,’’ says Kannan who must have downloaded about 60 to 80 GBs of content, courtesy Mininova so far.
The site was founded in early 2005 by five Dutch students as a hobby project, but soon, it spiralled into a successful business generating millions of dollars. For years, it faced numerous complaints from copyright holders, who saw their intellectual property being shared by users of the site. Earlier this year, the Dutch anti-piracy outfit BREIN decided to take Mininova to court, demanding that the operators proactively filter uploads pointing to copyrighted material.
Final year science student Aditya Kumar, who has set ‘Goodbye Mininova’ as his chat status, says he saw this coming. “A few months ago Mininova had started moderating the Torrent uploads, which was just a sign that they would soon go legal.’’ Though he admits that “piracy is wrong’’, he can’t help but praise the “good quality prints, great download speed and accurate reviews’’ that characterised the website. “It was incredibly well-organized, and easy to navigate. It didn’t require a complex invite procedure to sign and log in,’’ he recalls.
Of course, the site is not totally dead. But “it’s unlikely anyone will use Mininova for legal stuff,’’ predicts Kumar.
By Joginder Tuteja, December 1, 2009 – 11:21 IST
The inevitable has happened. Owing to popular demand, ‘Gale Lag Ja‘ – the rain song and dance number featuring the lead pair of Akshay Kumar and Katrina Kaif – has been added to the film’s narrative.
Though this much hyped song had created quite some buzz en route to the release of De Dana Dan, it was chopped off from the final copy of the print since it was adding to the film’s length. However, the makers of De Dana Dan were open to the idea of incorporating the song as an added bonus if audiences demanded so and the film worked at the box office. With weekend collections being quite strong worldwide, the final call was taken around bringing back the song in the narrative.
Confirms Ratan Jain, producer of De Dana Dan, “We were clear that the song would be added only if the film did well at the box office. There was no point doing that if (God forbid) people wouldn’t have been going into theatres. Now that the weekend collections are out, we know that there would be repeat audiences for the film. For them, it would be another incentive to watch the film again while for the first timers, it’s an added bonus.”
Since the film’s running length is a little less than 3 hours already, would the incorporation of song be of any further impact?
“No”, says Jain, “The length of De Dana Dan is still the same. To compensate for those 4-5 minutes of the added song, we have edited an equal duration of a few scenes from the film.”
‘Gale Lag Ja‘ would now appear in the first half of the film at the point when Akshay calls Katrina to the hotel in order to share the kidnapping plan and then run away with the ransom amount.
Meanwhile, Ratan Jain is ecstatic with the kind of collections that the film is showing with every passing day.
“Saturday and Sunday were far better than Friday while Monday was more or less similar to Friday, which is superb”, he says, “Normally, films fall quite rapidly on Monday but we have stayed on very stable grounds. The collections are superb overseas as well, whether in UK, Gulf or elsewhere. In India, we have seen Rs. 23 crores coming in just from the weekend which is superb. All our distributors are very happy and we are all set for a bountiful first week.”