Fenil and Bollywood

Posts Tagged ‘father-in-law

Sanjay Leela Bhansali slackens shooting schedule of Guzaarish for Aishwarya as she needs time to help with the premiere of Paa

By Subhash K Jha (MUMBAI MIRROR; November 30, 2009)


This one is strictly for Paa. Not just the film, but Aishwarya Rai Bachchan’s Pa, Amitabh Bachchan.

A stickler for discipline, punctuality and strict schedules during shooting Sanjay Bhansali is known to shoot through burning fevers and location setbacks, so that his actors’ dates don’t go awry. For the first time in his career as a filmmaker, Sanjay is voluntarily slackening his schedule for Aishwarya.

 

Aishwarya Rai and Amitabh Bachchan

Later this week Aishwarya will be given a couple of days off at a time when she is required to shoot with Hrithik Roshan. A friend of Sanjay and Aishwarya says, “Aishwarya is not just a leading lady for Sanjay. After doing three films together they are family. Sanjay saw how stressed Aishwarya was, trying to balance Guzaarish with the time required to pitch in with her father-in-law for Paa. In fact, Mr Bachchan has been running around alone inviting the film fraternity for the premiere on December 3 since Abhishek has been shooting non-stop in Goa for Ashutosh Gowariker and Jayaji is in Delhi attending parliament.”

Earlier this week Sanjay decided to give her a break. A common friend says, “When she expressed her helplessness about being unavailable to help Mr Bachchan, Sanjay made up his mind to give her an off on those crucial days on and before the premiere, although it meant considerable schedule adjustment on his part.”Sanjay reveals, “It’s no big deal. Adjusting my schedule is the least I can do for someone who has been a dear friend for many years. But this was not done for Aishwarya. It was for Paa and Mr Bachchan. It’s a very special moment for the family.”

Advertisements
Aishwarya Rai Bachchan is playing the good bahu to the hilt; she is taking charge of the marketing strategy to aggressively promote her father-in-law Amitabh Bachchan’s production, Paa

By Vickey Lalwani (MUMBAI MIRROR; October 31, 2009)

Amitabh Bachchan has a new ally. He can now count on his bahu Aishwarya Rai’s savvy to help him resurrect ABCL (now AB Corp). She is determined to see that Balki’s Paa is a success and has involved herself in many aspects of promoting the film, including laying down the marketing strategy.

 

Since she returned from Malshej Ghat after completing her schedule of Mani Ratnam’s Raavana, Paa has become her priority. After all, it stars her beloved Pa and husband Abhishek Bachchan.

A source said, “This is perhaps the first time that Aishwarya is involved in the marketing strategy of a film. Aishwarya wants Paa to be a big box-office success. She is leaving no stone unturned to see that it works with the audience.”

So what exactly is Aishwarya doing for Paa? Our source revealed, “She is taking almost all the marketing decisions related to the film and laying down various strategies on how to promote it. For this, she is spending hours with the creative and the marketing teams.”

The Bachchan men consider her inputs very valuable and most of her suggestions are being implemented in a big way. Director Balki said, “Paa is an AB Corp production. So, I am sure that Aishwarya is involved with the film in different ways.”

Aishwarya Rai Bachchan

When asked to elaborate, Balki said, “Today, a film in not just restricted to promos and trailers in terms of promotion. A lot of events and onground activity also form a part of the promotional strategy. Aishwarya has many wonderful suggestions about the same.”

Paa has an unconventional storyline where Amitabh plays Abhishek’s son. Going all out to make it a commercially viable product, Aishwarya has engineered the holding of certain events. Balki added, “Aishwarya has ideated some thematic events which will add to the excitement of the film. We will be holding those events nearer to the release of the film. Those events will help us reach out to a lot more people. I can’t divulge the theme at this point of time. Paa’s release is still a month away.”


Advertisements