Fenil and Bollywood

Posts Tagged ‘Fenil’s Bollywood Talk

ANY LESSONS LEARNT FROM 2009 MISTAKES?

Overall 2009 was a disappointing period for Bollywood. As what Ak_India mentioned in his DP that only 8% of films succeeded in this year which is very shocking. Many films got a nice opening and were well received by audiences as well as critics. Still, the films were hailed as Flop or Average due to their high costs. And that was one of the biggest reasons behind the debacle of many films. Films like Billu, Delhi-6, Kambakkht Ishq, Kaminey, Wake Up Sid, All The Best, London Dreams, De Dana Dan etc could had been super hits were they not produced and sold for such high prices. The problem of sky-high costs was accelerated by the wrong release time. Due to the producer-multiplex feud, no movies were released in the lucrative April and May period. As a result, as soon as strike ended, films after films started pouring every Friday. Obviously, common man cannot be expected to watch all films that release and thus, many films failed or did low business. For instance, All The Best could had been successful if it had not released with Blue. Aladin would have fared better had it not clashed with London Dreams. Jail would have got lots of audience if it had not released with the super hit Ajab Prem Ki Ghazab Kahani.

Unfortunately, there is no concrete solution for the 2nd problem. Due to the strike, there is still a huge backlog that needs to be cleared and hence, in 2010 too, one might find multiple releases on lots of Fridays. But the cost of the film can definitely be cut down and the best solution is that the actors slash their prices. Why do superstars like Akshay Kumar charge 20+ crores? And why do producers agree to pay them? Biggie actors should not be given more than 8 or 9 crores. And if this upsets them, then they should be paid more but only if their film succeeds at the box office. This kind of arrangement would benefit all. Movies that are made for 40-50 crores at present would be finished in less than 30 crores. Thus, such film will have high chances of recovering their costs too.

Sadly, no one is thinking of enforcing such an alternative. And as the chapter of 2009 closes, we could see multiple releases even in the last week. Today (i.e. last day of 2009), 3 small films are slated to release-Raat Gayi Baat Gayi (RGBG), Accident On Hill Road (AOHR) and Bolo Raam (BR). It is obvious that all 3 of these films are going to flop. If only one film had hit the screens today, it would have chances of profiting. But no film will profit in this rat race. Not to forget, the 3 Idiots craze is still going on. Hence, all these films have dug their own graves by releasing today. RGBG looks like a complete entertainer; AOHR may work if it has a well-written climax. BR may be hard hitting but it will surely have lowest collections. When will these people learn?
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MOVIES THAT WILL ROCK IN 2010-PART 1

The following are the films that have big stars and have highest chances of succeeding at the box office. 2 of them are listed below and the rest will be discussed next week [lack of space 😦 ]:



MY NAME IS KHAN: A winner for sure! Although the film looks serious, it has managed to arouse curiosity. And anyways, the name of Shah Rukh Khan is enough to make almost everyone sit up and take notice. Kajol being paired opp SRK is like an icing on the cake. Also it has talented actors like Jimmy Shergill which, I don’t think, will be revealed in promos till the flick releases on Feb 12. The first look of the film made people assume that it’s based on terrorism. However, it’s not! To quote SRK, “It’s a love story with an epic feel(Bombay Times). MNIK is thus expected to work not only in India but overseas too.

RAAVAN/RAVANA: Mark my words; this one would rock big big time! Unfortunately, when Bolly websites are discussing 2010 biggies, they aren’t mentioning this flick. There are many reasons as to why this film is special. Firstly, it is directed by talented-creative Mani Ratnam who never goes wrong. Secondly, it’s a present day version of Ramayana. And thirdly and the best part, the star cast and the characters that they play are just out of this world! Aishwarya Rai Bachchan plays Sita but Abhishek Bachchan isnt playing Rama! Instead, he’s Raavan in the film, i.e. the villain! Southern actor Vikram is Rama! Guess who plays Hanuman? None other than apna Govinda! Just imagine-Govinda in Mani’s film! Cool isnt it? Nikhil Dwivedi and Southern beauty Priyamani completes the main cast. The film is bi-lingual-it was shot in Tamil too but with slight change of cast. Vikram who plays Rama in Hindi version is Raavan in the Tamil version (hats off!). Prithviraj Sukumaran instead is Rama in Tamil version! Aishwariya Rai is acting in both the versions! The film is expected to release in May. Make sure you don’t miss it at any cost!

TO BE CONTINUED NEXT THURSDAY!

(AND WISHING EVERYONE A VERY HAPPY NEW YEAR!)

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/hdbhmtlmp/Fenils-Bollywood-Talk81

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IT’S TIME TO REJOICE!

Although 2009 is considered as a black year for Bollywood, the last 3 ½ months have proved to be profitable not only for producers, distributors and exhibitors but also for viewers. There were at least half a dozen commercially successful films like Wanted, Wake Up Sid, All The Best, Ajab Prem Ki Ghazab Kahani, De Dana Dan and Paa. Also, flops like Dil Bole Hadippa, What’s Your Raashee?, Do Knot Disturb, Blue, London Dreams, Tum Mile, Kurbaan etc did manage to bring audiences to theatres in its first 3 days of release. Also, we got two Hollywood blockbusters, 2012 and Avatar. And tomorrow’s release 3 Idiots is expected to be the biggest hit of 2009. This Aamir Khan flick is been given one of the widest releases. If all turns out to be well, 3 Idiots may become the biggest blockbuster ever, breaking even Ghajini’s record (which at present is the biggest Bollywood hit).

People are coming to theatres. So many movies are running successfully. Unfortunately, no is celebrating it and no trade analyst is coming forward to discuss about it. Ironically, during bad times, every producers, distributor and trade pundits will come forward and state as to ‘how our industry is going through a crisis’. Somehow, we have become more negative in our approach. We love to live in bad times! Come on guys, pop the champagne and enjoy the good time!

TICKET RATES INCREASED FOR 3 IDIOTS


Watching 3 Idiots shall turn out to be an expensive affair. Knowing that people are going to come for sure to watch this Aamir Khan flick, Vidhu Vinod Chopra and the distributors of the film have urged multiplexes and single screens across the country to increase the ticket rates for 3 Idiots. Even morning shows which had a meager price of Rs 60 or 80 is now sold for 160 or 180 and even 200 bucks. A prominent multiplex in South Mumbai (Inox, Nariman Point) takes away the cake by charging Rs 290 for the 11:30 am show! And for the evening and night shows, the least said, the better!

Surprisingly, hardly any Bollywood intellectuals have spoken against this unfair practice. All of them are concerned only with the problem of piracy. Why? Because it concerns them-they face huge losses because of pirated DVDs. And they don’t need to care for the inflated ticket prices since they can either afford it or they get to see films free of cost in preview screenings!

But all of them have failed to see the point that one of the biggest reasons for piracy is the expensive ticket rates. Reducing the ticket prices will automatically reduce piracy to a certain extent. But instead of applying this idea, ticket rates are increasing, thus giving a boost to piracy. Producers and distributors are only concerned with extracting maximum profits. And when viewers shun theatres due to high prices, they will again come up with ‘industry going through crisis’ stuff when the fact is that they only created the situation in the first place! Very very sad!

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chfdltslp/Fenils-Bollywood-Talk80

WHEN FILMS DON’T GET A TIMELY RELEASE…

RAAT GAYI BAAT GAYI:

Last week’s discussion of The Hangover brings to my mind another topic of the upcoming film Raat Gayi Baat Gayi (RGBG) which is all set to release on December 31. Presented by Percept, produced by Pritish Nandy and Rajat Kapoor and directed by Saurabh Shukla, RGBG stars Vinay Pathak, Rajat Kapoor, Neha Dhupia Anu Menon, Navneet Nishan and Dalip Tahil. The film was announced 2 years back in 2007 and it’s ready since a long long time. But due to some reason, the film which could have released earlier this year is now finally releasing (and anyways, when Percept is involved, then that film is bound to get postponed!!).

On the other hand, The Hangover released this year and took the world by storm. Unfortunately, RGBG’s plot is very similar to that of The Hangover. While The Hangover was a story of four friends going to LA for a bachelor party only to wake up the next morning and not remembering a thing, RGBG involves three men who attend a party with their wives and where they come across a sexy lady. The men get drunk and when they wake up next day, they couldn’t remember what happened after meeting the lady. So the amnesic angle is common in both of the films but the situations are drastically different.

However, RGBG is not a copy of Hangover as the script of RGBG was written way back and the shooting was also completed last year, some 7-8 months before Hangover released. But the damage is done-a huge section of moviegoing audience has already thrashed RGBG as a ‘copy’. Teasers of RGBG are uploaded on YouTube with the title ‘Promo-Raat Gayi Baat Gayi (Hangover Remake)’. Madness!

Now it remains how RGBG is received by the audience and critics. The exciting news is that it won the Best Film Award at the HBO’s South Asian International Film Festival held in New York in Oct-Nov. This again is an indication of the originality of the script of the film! I hope the lesson is learnt-let’s not waste time in releasing our films.

KHALLBALLI:

Khallballi, on the other hand, seems like a copy of De Dana Dan (but it’s not)! This flick too is ready since a long time. Directed by Ajay Chandok (director of flops like Nehlle Pe Dehlla, Team-The Force etc), it stars Nikhil Dwivedi (who debuted in My Name Is Anthony Gonsalves), Southern siren Sada, Rajpal Yadav, Suresh Menon, Johny Lever, Zakir Hussain, Asrani, Vrajesh Hirjee, Tiku Talsania, Chunky Pandey and many others. The promos of the film began somewhere in September last year and the film was scheduled to release on Jan 9, 2009. But it was pushed forward and since then, there has been no news on the film.

The producer of the film, Azam Khan who had carved out a wise promotional strategy for Phoonk, had even thought of a similar idea for Khallballi. During Phoonk, anyone sitting throughout the film without getting scared was to be given 5 lakhs. For Khallballi, the produced challenged anyone to sit through the film with a straight face without any signs of laughter. And the reward here was double-Rs. 10 lakhs!

After the film got postponed indefinitely, the contest was thrown out of the window and Azam Khan is now busy with Phoonk-2! Even if Khallballi gets a release in near future, it’ll be dubbed as a ‘poor man’s De Dana Dan’ as the plot in both films are almost same-the lovers and other interesting characters inside a hotel leading to mistaken identities and helter-skelter in the end! Very unfortunate!

CHECK OUT KHALLBALLI’S PROMO BELOW!


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GET READY FOR AVATAR’S RELEASE


The biggest flick of all time, Avatar is hitting the screens tomorrow. Directed by James Cameron of Titanic fame, the film is expected to provide a fresh outstanding experience of cinema. The makers are recommending the viewers to watch it in 3D. But everywhere, the film is releasing in 3D in handful of theatres. Anyways, Avatar seems a must watch film and all those wanting to have some exciting experience should definitely watch it!

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/hbddsuolp/Fenils-Bollywood-Talk79

ROCKET SINGH GOES THE ‘THE HANGOVER’ WAY!

I always believe that promotion is of utmost importance for a film to succeed. It helps to create hype and arouse curiosity which in turn helps the film get a good opening. But some producers don’t stress too much on promotion, presumably for two reasons:

-> The producer doesn’t have enough money to publicize his product. Or maybe, the budget of the film went so high that the producer couldn’t afford to spend additional 2-3 crores on promotion

-> The producer is supremely confident of his product. He is confident that he has come up with a winner and come what may, it will attract audiences and do a great job commercially.

The second reason seems applicable as to why Rocket Singh-Salesman Of The Year, releasing tomorrow, isn’t promoted much.  Obviously, YRF aren’t short on funds so first reason can be ruled out. And going by Ranbir Kapoor’s confident declaration that Rocket Singh is his best film till date, it seems that the film will turn out to be a great entertainer. In his words, “I can proudly say that Rocket Singh… is not just my greatest film till date but also one of the greatest films made in the recent times. Believe me, it belongs to a different world altogether”.

Maybe, Ranbir did this as a personal publicity campaign on his part; after all, actors always do this, isn’t it? But it’s a fact that whenever the Chopras adopt a negligible promotional strategy for their film, then that film works wonders. ‘Chak De! India’ was also badly promoted and many trade pundits had predicted that it’ll fail. It even took an average opening. But the response was extremely positive and from the 2nd day, the film began attracting audiences in large numbers. It later turned out to be one of the biggest blockbusters of that year, 2007. Similarly, last year, Chopras went slow in promoting Rab Ne Bana Di Jodi which was very successful at the BO.

Another classic example is the case of The Hangover. How many of were aware of this film or had planned to see it when it released? The film had no famous stars and it also wasn’t promoted well across the world. In India, it released with a Hindi biggie, New York and Hollywood biggie, Terminator Salvation. The first day collections were pathetic. But the critics’ positive response and equally satisfying response of junta compelled moviegoers to catch this flick. In big cities, it ran for as many as 6-7 weeks (a rarity for Hollywood films) and was running with 70%+ occupancy even in weekdays!

So the point is-promotion is most vital but when your product is top-class and you are confident about its success, it’s okay to not promote the product much. Even ‘A Wednesday!’ and Mumbai Meri Jaan weren’t marketed well but later turned out to be two of the most loved films of 2008.

Coming back to Rocket Singh, the other reason why its promotion is low is because of Ranbir Kapoor’s presence in the film. He has received immense appreciation from his last 2 films, Wake Up Sid and Ajab Prem Ki Ghazab Kahani and is already on his way to become superstar. So maybe, YRF is of the opinion that Ranbir’s presence is now enough to get people to theatres. Also the title of the film, title song and the fact that it’s directed by Shimit Amin (director of Chak De and Ab Tak Chappan) has created some curiosity. If the film really turns out to be exciting as Ranbir has said, then he would be immediately crowned as the superstar for sure! Let’s hope for the best!
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CELINA’S AWARD WINNING FLICK NOT RELEASING IN INDIA

Many moviegoers and even those in industry were shocked to hear that Celina Jaitly got the Best Female Actor award for her New Zealand flick Love Has No Language at the Cairo International Film Festival (CIFF)! A popular Bollywood screenwriter’s status on Facebook read, “Celina has won the Best Actor Award at CIFF. I’m trying to find out whether Stevie Wonder, Ravindra Jain and Nasser Khan (of Shadow fame) were the judges”! Such reactions were expected as Celina was never considered as an ‘actor’ anytime by majority. So this news came as 440 volt ka jakta!

Talking about the film, it has released in several countries but it still hasn’t got a release here in India and now Celina has confessed that the film won’t see a theatrical release here-it would come directly on DVDs. It pains to see inferior treatment being meted out to India so many times. The lead actress in the film is from India, she has even bagged a prestigious award and yet the film won’t release here-doesn’t sound fair, does it? Even Slumdog Millionaire got a very late release in India and it didn’t do a great job as people had already seen the film by downloading from the internet. Somewhere, this should stop!

CHECK OUT THE PROMO OF LOVE HAS NO LANGUAGE HERE

(Ranbir and Celina’s quotes taken from Bollywood Hungama.com)

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chidprllp/Fenils-Bollywood-Talk78

RADIO v/s PAA

This weekend will see the release of two diverse films, Paa and Radio. The best thing about both films is its cost-both films are made at a reasonable cost and should not find it difficult to recover it. My take on these films:

PAA:
Undoubtedly, Paa will be the first choice of moviegoers. Directed by Balki (Cheeni Kum) and music composed by Illaiyaraja, Paa has aroused a lot of curiosity. By now, it’s a very common knowledge that Amitabh Bachchan plays the role of a 12 year old suffering from progeria in the film. He looks unique and completely unrecognizable in his new look. Big B has even altered his voice to suit his 12 year old character and it rocks completely. He has even sung the title song of the film in that changed voice which is a treat to hear! To hear Auro (name of BigB in Paa) speak click here.

Besides the chance to see Amitabh in a never before seen avatar, the other USP of the film is Abhishek Bachchan playing Amitabh’s father! The film also stars Vidya Balan and Paresh Rawal as Auro’s mother and grandfather respectively. The film is being promoted innovatively. 2 days back, Amitabh Bachchan and Vidya Balan were on Radio Mirchi FM and spoke as the characters of the film. Listeners were asking questions to Auro (i.e. Amitabh) about his life and he answered wonderfully! It was just brilliant!

Without a shred of doubt, the film will be lauded with appreciation, especially for the performance of Amitabh, Abhishek and Vidya. However, the film has also got some negative reactions from a section of audiences who feel that Big B’s look is horrible and they can’t bear watching him as ‘an ugly child’ for 2 ½ hours. Also, the film should get a good response to sustain in theatres. And if that happens, then there would be no stopping for this film! In fact, I am expecting a Taare Zameen Par-type craze for Paa. Let’s hope for the best!

RADIO:
In an interview, 2 days back to Bollywood Hungama, Himesh Reshammiya shared how he wanted his previous disastrous film, Karzzzz to release on another date. That’s because the producers planned its release on October 17, 2008. 17 equals to 8 (1+7=8) which is Himesh’s unlucky number. But the producers didn’t listen to him and released it on 17th. And then Karzzzz flopped in spite of adding 3 extra ‘z’ in the title for ‘numerlogical reasons’. I really laughed reading this part. Is Himesh trying to say that Karzzzz would have succeeded if it had released on another date? The film was a disaster in all respects and would have flopped even if it had released on some other date or if 100 more ‘z’ was added in the title! Besides having a faulty script and direction, it had a very high cost (reported to be around Rs 40 crores). It was obvious that it would have been impossible to recover this amount. And as expected, the film barely recovered about half of its cost!

But Radio, that releases today, is a safer bet. The film is made at a reasonable cost-6 crores. The film has already recovered this amount from other sources. But to get the prestige of being hailed as a hit, the film’s theatrical collections should exceed 6 crores. It’s difficult to say whether this can happen as Radio has a terrific competition in the form of Paa. Also, the film is an urban love story and is targeted at the multiplex junta, who don’t ‘worship’ Himesh like the masses do! So as of now, nothing can be said about the fate of Radio.

But Himesh is confident because the film is releasing on Thursday 3rd as 3 is his lucky number! He has more faith in numbers than the script of the film. Last time, when Karzzzz bombed inspite of all numerological precautions, he blamed the producer and the wrong release date. Let’s see who he will blame this time, in case Radio flops! But I hope it works and all the best to its entire team!

WHICH FILM ARE YOU MOST INTERESTED IN? DO LET ME KNOW!
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E-PIRATES MOURN AT MININOVA’S CLEAN UP ACT

E-pirates are a disgruntled lot ever since Mininova went on a Clean-up act. Mininova is the most popular website when it comes to downloading movies, songs, games and other stuff. Every new film used to be available on the site a day after the release or at times, on the day itself. Further, all downloads were safe and didn’t carry any virus. Hence, it was the most preferable website for millions of net users.

Needless to mention, downloading stuff on Mininova were illegal and last week after they lost a civil dispute, the website announced that it’ll share only those movies that are uploaded through Content Distribution Service. Thus, they deleted all illegal stuff which was there in their database. This has proved as a setback for all those who never used to venture in theatres but instead used to watch films on their PC through Mininova.

It is difficult to say whether this step will prove beneficial for our producers and distributors. No one can can say for sure whether these e-pirates would start frequenting cineplexes to watch movies. There were many factors why these people chose Mininova instead of theatres and these factors still exist, the biggest one being the inflated ticket prices. No effort has been done to slash ticket rates and in fact, the prices are increasing. Also, there are many other websites like Mininova (though not safe) from where one can still download films! So unfortunately, piracy will continue to thrive even in the absence of Mininova.

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/ccbhuqsuo/Fenils-Bollywood-Talk77

DE DANA DAN-COMBINATION OF SUCCESSFUL COMBOS!

This year hasn’t been great for Akshay Kumar as all his films have flopped at the BO, with an exception for Kambakkht Ishq which was average. De Dana Dan, which releases tomorrow, is the last film of Akshay in 2009 and it’s expected to be one of the biggest hits this year. The promos have been excellent, the film has wonderful star cast and is helmed by the comedy expert Priyadarshan. But most importantly, the film consists of all the hit combos which have worked big big time in the past! Let us have a look at these combos:

Akshay-Suniel-Paresh: The chemistry between the three actors worked wonders in Hera Pheri and also in its sequel, Phir Hera Pheri. The tigdi is super-hit and still in demand. In fact, any producer will be ready to pump as much money as needed if these three are ready to come together in a film!

Akshay-Katrina: They have been one of the most-popular jodis of Bollywood. Although their first film together, Humko Deewana Kar Gaye failed, their sizzling chemistry has worked in all other films. Even in De Dana Dan, both look wonderful together and they have also sizzling rain song in the film, Gale Lag Jaa, which is guaranteed to soar the temperature in the theatre!

Akshay-Priyadarshan: Akshay has till now worked on four films with Priyadarshan (Hera Pheri, Garam Masala, Bhagam Bhag, Bhool Bhulaiyaa) and all of them have been super hits at the BO. Even De Dana is expected to be another hit for the actor-director.

Priyadarshan-Venus: This is also a winning combination with 100% success rate. Venus produced Priyan’s Hungama, Hulchul and Garam Masala and all three proved to be successful. So there is little doubt that their fourth film together will work too. In Priyadarshan’s words, “I have always said that I am lucky for Ratan Jain (who heads Venus) and he is lucky for me

Thus, De Dana Dan with all these factors going in its favour will definitely take a huge opening and if the film turns out well, there would be no stopping it!
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KURBAAN FAILS


Last Friday’s spectacular release, Kurbaan, has flopped which has shocked one and all. The film didn’t even take a decent opening inspite of big names associated like Karan Johar, Saif-Kareena and UTV and inspite of critical acclaim. I feel the major reason could be excessive violence which put a section of audiences away. Another would be its serious theme. I don’t buy the point at all that audiences weren’t interested in watching terrorism films. Anyways, it’s disappointing to see sincere efforts not getting their due, and that film like Tum Mile getting better opening than Kurbaan!

With Kurbaan’s debacle, this year has turned to be disappointing for UTV. In 2009, only 2 films of the production-Dev D and Kaminey worked at the BO while the rest-Delhi-6, Dhoondte Reh Jaoge, Agyaat, What’s Your Raashee? and Main Aurr Mrs Khanna failed. UTV also distributed Johar’s Wake Up Sid which ran successfully only in big city multiplexes. Let’s hope UTV will spring back in 2010!