Fenil and Bollywood

Posts Tagged ‘inflated ticket prices

IT’S TIME TO REJOICE!

Although 2009 is considered as a black year for Bollywood, the last 3 ½ months have proved to be profitable not only for producers, distributors and exhibitors but also for viewers. There were at least half a dozen commercially successful films like Wanted, Wake Up Sid, All The Best, Ajab Prem Ki Ghazab Kahani, De Dana Dan and Paa. Also, flops like Dil Bole Hadippa, What’s Your Raashee?, Do Knot Disturb, Blue, London Dreams, Tum Mile, Kurbaan etc did manage to bring audiences to theatres in its first 3 days of release. Also, we got two Hollywood blockbusters, 2012 and Avatar. And tomorrow’s release 3 Idiots is expected to be the biggest hit of 2009. This Aamir Khan flick is been given one of the widest releases. If all turns out to be well, 3 Idiots may become the biggest blockbuster ever, breaking even Ghajini’s record (which at present is the biggest Bollywood hit).

People are coming to theatres. So many movies are running successfully. Unfortunately, no is celebrating it and no trade analyst is coming forward to discuss about it. Ironically, during bad times, every producers, distributor and trade pundits will come forward and state as to ‘how our industry is going through a crisis’. Somehow, we have become more negative in our approach. We love to live in bad times! Come on guys, pop the champagne and enjoy the good time!

TICKET RATES INCREASED FOR 3 IDIOTS


Watching 3 Idiots shall turn out to be an expensive affair. Knowing that people are going to come for sure to watch this Aamir Khan flick, Vidhu Vinod Chopra and the distributors of the film have urged multiplexes and single screens across the country to increase the ticket rates for 3 Idiots. Even morning shows which had a meager price of Rs 60 or 80 is now sold for 160 or 180 and even 200 bucks. A prominent multiplex in South Mumbai (Inox, Nariman Point) takes away the cake by charging Rs 290 for the 11:30 am show! And for the evening and night shows, the least said, the better!

Surprisingly, hardly any Bollywood intellectuals have spoken against this unfair practice. All of them are concerned only with the problem of piracy. Why? Because it concerns them-they face huge losses because of pirated DVDs. And they don’t need to care for the inflated ticket prices since they can either afford it or they get to see films free of cost in preview screenings!

But all of them have failed to see the point that one of the biggest reasons for piracy is the expensive ticket rates. Reducing the ticket prices will automatically reduce piracy to a certain extent. But instead of applying this idea, ticket rates are increasing, thus giving a boost to piracy. Producers and distributors are only concerned with extracting maximum profits. And when viewers shun theatres due to high prices, they will again come up with ‘industry going through crisis’ stuff when the fact is that they only created the situation in the first place! Very very sad!

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chfdltslp/Fenils-Bollywood-Talk80

Advertisements

RADIO v/s PAA

This weekend will see the release of two diverse films, Paa and Radio. The best thing about both films is its cost-both films are made at a reasonable cost and should not find it difficult to recover it. My take on these films:

PAA:
Undoubtedly, Paa will be the first choice of moviegoers. Directed by Balki (Cheeni Kum) and music composed by Illaiyaraja, Paa has aroused a lot of curiosity. By now, it’s a very common knowledge that Amitabh Bachchan plays the role of a 12 year old suffering from progeria in the film. He looks unique and completely unrecognizable in his new look. Big B has even altered his voice to suit his 12 year old character and it rocks completely. He has even sung the title song of the film in that changed voice which is a treat to hear! To hear Auro (name of BigB in Paa) speak click here.

Besides the chance to see Amitabh in a never before seen avatar, the other USP of the film is Abhishek Bachchan playing Amitabh’s father! The film also stars Vidya Balan and Paresh Rawal as Auro’s mother and grandfather respectively. The film is being promoted innovatively. 2 days back, Amitabh Bachchan and Vidya Balan were on Radio Mirchi FM and spoke as the characters of the film. Listeners were asking questions to Auro (i.e. Amitabh) about his life and he answered wonderfully! It was just brilliant!

Without a shred of doubt, the film will be lauded with appreciation, especially for the performance of Amitabh, Abhishek and Vidya. However, the film has also got some negative reactions from a section of audiences who feel that Big B’s look is horrible and they can’t bear watching him as ‘an ugly child’ for 2 ½ hours. Also, the film should get a good response to sustain in theatres. And if that happens, then there would be no stopping for this film! In fact, I am expecting a Taare Zameen Par-type craze for Paa. Let’s hope for the best!

RADIO:
In an interview, 2 days back to Bollywood Hungama, Himesh Reshammiya shared how he wanted his previous disastrous film, Karzzzz to release on another date. That’s because the producers planned its release on October 17, 2008. 17 equals to 8 (1+7=8) which is Himesh’s unlucky number. But the producers didn’t listen to him and released it on 17th. And then Karzzzz flopped in spite of adding 3 extra ‘z’ in the title for ‘numerlogical reasons’. I really laughed reading this part. Is Himesh trying to say that Karzzzz would have succeeded if it had released on another date? The film was a disaster in all respects and would have flopped even if it had released on some other date or if 100 more ‘z’ was added in the title! Besides having a faulty script and direction, it had a very high cost (reported to be around Rs 40 crores). It was obvious that it would have been impossible to recover this amount. And as expected, the film barely recovered about half of its cost!

But Radio, that releases today, is a safer bet. The film is made at a reasonable cost-6 crores. The film has already recovered this amount from other sources. But to get the prestige of being hailed as a hit, the film’s theatrical collections should exceed 6 crores. It’s difficult to say whether this can happen as Radio has a terrific competition in the form of Paa. Also, the film is an urban love story and is targeted at the multiplex junta, who don’t ‘worship’ Himesh like the masses do! So as of now, nothing can be said about the fate of Radio.

But Himesh is confident because the film is releasing on Thursday 3rd as 3 is his lucky number! He has more faith in numbers than the script of the film. Last time, when Karzzzz bombed inspite of all numerological precautions, he blamed the producer and the wrong release date. Let’s see who he will blame this time, in case Radio flops! But I hope it works and all the best to its entire team!

WHICH FILM ARE YOU MOST INTERESTED IN? DO LET ME KNOW!
—————————–
E-PIRATES MOURN AT MININOVA’S CLEAN UP ACT

E-pirates are a disgruntled lot ever since Mininova went on a Clean-up act. Mininova is the most popular website when it comes to downloading movies, songs, games and other stuff. Every new film used to be available on the site a day after the release or at times, on the day itself. Further, all downloads were safe and didn’t carry any virus. Hence, it was the most preferable website for millions of net users.

Needless to mention, downloading stuff on Mininova were illegal and last week after they lost a civil dispute, the website announced that it’ll share only those movies that are uploaded through Content Distribution Service. Thus, they deleted all illegal stuff which was there in their database. This has proved as a setback for all those who never used to venture in theatres but instead used to watch films on their PC through Mininova.

It is difficult to say whether this step will prove beneficial for our producers and distributors. No one can can say for sure whether these e-pirates would start frequenting cineplexes to watch movies. There were many factors why these people chose Mininova instead of theatres and these factors still exist, the biggest one being the inflated ticket prices. No effort has been done to slash ticket rates and in fact, the prices are increasing. Also, there are many other websites like Mininova (though not safe) from where one can still download films! So unfortunately, piracy will continue to thrive even in the absence of Mininova.

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/ccbhuqsuo/Fenils-Bollywood-Talk77


Advertisements