Fenil and Bollywood

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Rise and shine. 3 Idiots is luring you to the multiplexes for a 6am show with free chai and biscuits

By Vickey Lalwani (MUMBAI MIRROR; December 23, 2009)


This Christmas morning if you manage to wedge your eyes open by four am, try and make it for 3 Idiots at the multiplexes, which are screening the movie at six in the morning! For all your efforts, Aamir Khan and Co have even decided to give you free chai and biscuits.

Considering that 2009 hasn’t paid off for most films, everyone is putting their money on the Aamir Khan-starrer. In fact, only two films have broken box-office records – Salman Khan’s Wanted and the Ranbir-Katrina starrer, Ajab Prem Ki Ghazab Kahani. 3 Idiots hits the theatres on Friday and everyone seems upbeat about it.

3 Idiots

Devang Sampat, Senior VP, Cinemax India Ltd, says, “There is often scope for a 6am show. There are many morning walkers and call centre employees who flock to the theatres at that time of the day. But we are doing it for the first time because there is a good demand for the tickets.” How many people watch movies after a sweaty morning jog is debatable, but it seems like nothing can dampen the festive mood.

Aditya Shroff, Asst VP Programming & Corporate Sales, Fame India Ltd, is geared to splash the movie across as many screens as possible. He says, “As we start early, we can accommodate more number of shows. We will have 37 shows spread over seven screens every day in Fame Malad. This would be the highest number of shows recorded in our chain on one single day.” Cinemax India will have as many as 28 shows on one day in their Andheri multiplex.

The said multiplexes are also planning to hold their last show as late at midnight. Naturally, the theatres are going to pay additional incentives to their staff.”We have also instructed our people to work in shifts. Honestly, nobody is complaining,” says Sampat.

At the time of going to the press, Fame India had decided to have their first show at 6.30am. However, a source from the industry says, “They might push it up to 6am.”

Fun Republic will not start as early. Vishal, Fun Republic VP, Marketing says, “We will start early, but at 9am. Fame and Cinemax have more screens. They have programming flexibility.”

Ditto for Imax. Inox will not have early shows. As for PVR, their earliest show will be at 8.30am.

Whose bright idea was it to screen the film at the crack of dawn? The marketing man of 3 Idiots, Aamir Khan?  Shroff says, “I came up with this idea for my chain of theatres. I think it will work.” Sampat laughs, “We also have a thinking brain.”

Would you go for 3 IDIOTS at 6am?

Will the  multiplex be houseful at 6am?

Ishita Thakur (22), Mahim: No way. Firstly, I don’t get up so early. Secondly, I am not excited about this film. I don’t think it will be awesome. If it was Avatar, I would have definitely gone for it.

Sunder Chandiramani (68), Seven Bungalows: I like to see a film in a relaxed mood. I want to jog in the mornings.

Poonam Tilani, Seven Bungalows: I meditate in the morning. I don’t want to disturb my schedule.

Satish Shenoy (45), Vile Parle: That is the time I am getting ready to go to the office. I want to see 3 Idiots at leisure.

Nameeta Bandekar (24), Borivli: Why? I can watch movies at any time.

Manisha Jaisinghani (35), Kandivli: Sorry, I can’t get up so early. 6am is a terribly inconvenient show.

WUS

We all, in our childhood, had made a list of careers that we want to pursue when we grow up. But once we enter college, there comes a change in our mindset. We suddenly don’t feel like growing up. We shudder to think of our future when we would only be working with very little time for leisure and friends/family (I am passing through this phrase currently!). Some may claim that they never had such a feeling and that they were ambitious right from the beginning. But the truth is, everyone had gone or will go through this anxiety and even fear at some point of their academic life. Wake Up Sid deals with such similar issues. Although the protagonist is projected as highly lazy, almost everyone will be able to identify with him. This and the wonderful execution by debutant Ayan Mukerji makes Wake Up Sid one of the finest films to come out this year!

The story of the movie: Sidharth Mehra aka Sid (Ranbir Kapoor) is a lazy and non-ambitious youth who has just attempted his final year college exams. His life revolves around his friends, Rishi (Namit Das) and Laxmi (Shikha Talsania) and he loves hanging out with them. Sid’s mother (Supriya Pathak) loves him a lot but he doesn’t reciprocate. His dad (Anupam Kher) manages a big business and wants his son to take some responsibilities on his head. He tries but his efforts are futile. At this point, Sid comes across Aisha (Konkona Sen Sharma), an aspiring writer from Kolkata. Sid and Aisha are as different as chalk and cheese (Ayesha is even older than Sid) but still both of them become good friends. Sid even gives Aisha the much needed help in settling in Mumbai. Soon, Sid’s final year exam results come out and his world turns upside down.

Wake Up Sid is very different and that is evident at several points. The film is completely original and tries to be interesting as well as not to fall into any stereotype. For instance, our Hindi films have got a habit of projecting ‘aamir baap ka bigda beta’ as lazy, irresponsible, arrogant and hot-tempered. But, Sid in Wake Up Sid is shown only as lazy and careless. He is not arrogant; in fact, he’s well-mannered and very sweet and cute!

One gets hooked to the film from the first frame. Note the scene where Sid is in the exam hall, dazed and confused, and his imagination goes wild! Ayan Mukerji’s creativity is exposed fully in that very scene! The wonderful entry of Konkona Sen Sharma and her first interaction with Ranbir takes the film to dizzying heights. The best scene of the film-Konkona’s birthday, will surely bring a smile on everyone’s faces!

The intermission point was explosive. The 2nd half tends to get a little slow but frankly speaking, one doesn’t mind as one enjoys the goings-on thoroughly. You get so involved in Sid’s gradual transformation from a good for nothing guy to a responsible youth that you care a damn about the duration! Also, Ranbir-Konkona’s relationship is very cute and will be loved by everyone! Who says Ranbir-Konkona pairing is a mismatch?

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Most importantly, one learns a lot of lessons from the film. The best teaching from the film-let one decide which path he/she wants to choose. Everyone has different capabilities and likes. Many just hate the 9 to 5 job. In such times, one should be allowed to flourish and grow as he/she likes.

The film gets dragging in the last 15 minutes but again, one doesn’t mind as it’s very well executed. One comes out of the theatre feeling refreshed and satisfied!

The film rests on the rock-solid performance of Ranbir Kapoor and Konkona Sen Sharma. Ranbir was outstanding in my opinion in Bachna Ae Haseeno and in Wake Up Sid, he comes up with another amazing performance. He has put a lot of effort in the film and it is evident at several points in the film. Here’s an actor who deserves to be a superstar as soon as possible! He’s expected to give equally fabulous performances in the forthcoming Ajab Prem Ki Ghazab Kahani and Rajneeti! Watch out!

As expected, Konkona Sen Sharma does a splendid job. She was absolutely natural and completely in character. Also, she looked stunning throughout the film. It’s really great to see such an effortless actress being showered with awards, accolades and acclaim! She completely deserves it, after all! Keep rocking Konkona!

Surpriya Pathak was funny at times but overall impresses a lot. Anupam Kher was consistent. Namit Das and Shikha Talsania were wonderful in their respective parts. Rahul Khanna, like everytime, was charming but why did he played two similar roles in two films? In Love Aaj Kal, Deepika worked under him and she got floored by him. In Wake Up Sid, a similar situation arises between him and Konkona. Actors like Rahul Khanna deserve to get better roles! Kashmera Shah didn’t have much to do. The girl who played Tanya also was wasted. Others were good.

Shankar-Ehsaan-Loy’s music was brilliant and their every song impresses. The title song and ‘Kya Karoon’ were rocking compositions. Amit Trivedi has composed the song ‘Iktara’ which is the best song of the lot. You’ll love the song more after watching the film! Trivedi’s background score was in sync with the light mood of the film.

Anil Mehta’s cinematography was superb. Notice how the scenes turn shaky during confronting scenes! Niranjan Iyengar’s dialogues were casual and something which we hear or speak in our day to day lives.

Amrita Mahal Nakai’s production designs was highly impressive. The sets were just outstanding. Konkona’s workplace was so cool and uber. Man, work would be so much fun if offices had such rocking interiors! Even Konkona’s house seemed so cute, even though it wasn’t huge. Great job by Amrita!

Special mention should be made of Karan Johar, who understood the importance of this film and decided to produce it. Really nice of him to give a chance to promising youngsters and guiding them! Great job!

Ayan Mukerji comes out as a winner! He wrote the story, screenplay and also directed the film and excelled in all three! The film is extremely simple and doesn’t turn out to be full of rona-dhona or melodramatic. Most importantly, Ayan keeps the mood of the film realistic. The characters in the film are believable and straight out of life and the situations they face seem totally real. In short, a brilliant job by Ayan, who is just 26 years old! Simply fantastic!

Some of the best scenes of the film:
1.   Sid in exam hall
2.   The song ‘Kya Karoon’, ‘Aaj Kal Zindagi’ and ‘Iktara’
3.   Sid and Aisha meeting for the 1st time
4.   Sid helping Aisha to decorate her house
5.   Sid in his dad’s office
6.   Sid with Aisha on her birthday (best scene of the film!)
7.   The intermission point
8.   Sid clicking pics of everything under the sun
9.   Sid and her mom looking at his childhood pics
10. The last 20 minutes of the film

On the whole, Wake Up Sid is simply a well-made film in all respects. It is simple, sweet and extremely relatable with great direction, extra ordinary performances and melodious music. A must for all youngsters and for all those who crave for good cinema! Go for it!

My rating-**** out of 5!

This post first appeared on MouthShut.com: http://www.mouthshut.com/review/Wake_Up_Sid-176496-1.html

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