Fenil and Bollywood

Posts Tagged ‘love has no language

ROCKET SINGH GOES THE ‘THE HANGOVER’ WAY!

I always believe that promotion is of utmost importance for a film to succeed. It helps to create hype and arouse curiosity which in turn helps the film get a good opening. But some producers don’t stress too much on promotion, presumably for two reasons:

-> The producer doesn’t have enough money to publicize his product. Or maybe, the budget of the film went so high that the producer couldn’t afford to spend additional 2-3 crores on promotion

-> The producer is supremely confident of his product. He is confident that he has come up with a winner and come what may, it will attract audiences and do a great job commercially.

The second reason seems applicable as to why Rocket Singh-Salesman Of The Year, releasing tomorrow, isn’t promoted much.  Obviously, YRF aren’t short on funds so first reason can be ruled out. And going by Ranbir Kapoor’s confident declaration that Rocket Singh is his best film till date, it seems that the film will turn out to be a great entertainer. In his words, “I can proudly say that Rocket Singh… is not just my greatest film till date but also one of the greatest films made in the recent times. Believe me, it belongs to a different world altogether”.

Maybe, Ranbir did this as a personal publicity campaign on his part; after all, actors always do this, isn’t it? But it’s a fact that whenever the Chopras adopt a negligible promotional strategy for their film, then that film works wonders. ‘Chak De! India’ was also badly promoted and many trade pundits had predicted that it’ll fail. It even took an average opening. But the response was extremely positive and from the 2nd day, the film began attracting audiences in large numbers. It later turned out to be one of the biggest blockbusters of that year, 2007. Similarly, last year, Chopras went slow in promoting Rab Ne Bana Di Jodi which was very successful at the BO.

Another classic example is the case of The Hangover. How many of were aware of this film or had planned to see it when it released? The film had no famous stars and it also wasn’t promoted well across the world. In India, it released with a Hindi biggie, New York and Hollywood biggie, Terminator Salvation. The first day collections were pathetic. But the critics’ positive response and equally satisfying response of junta compelled moviegoers to catch this flick. In big cities, it ran for as many as 6-7 weeks (a rarity for Hollywood films) and was running with 70%+ occupancy even in weekdays!

So the point is-promotion is most vital but when your product is top-class and you are confident about its success, it’s okay to not promote the product much. Even ‘A Wednesday!’ and Mumbai Meri Jaan weren’t marketed well but later turned out to be two of the most loved films of 2008.

Coming back to Rocket Singh, the other reason why its promotion is low is because of Ranbir Kapoor’s presence in the film. He has received immense appreciation from his last 2 films, Wake Up Sid and Ajab Prem Ki Ghazab Kahani and is already on his way to become superstar. So maybe, YRF is of the opinion that Ranbir’s presence is now enough to get people to theatres. Also the title of the film, title song and the fact that it’s directed by Shimit Amin (director of Chak De and Ab Tak Chappan) has created some curiosity. If the film really turns out to be exciting as Ranbir has said, then he would be immediately crowned as the superstar for sure! Let’s hope for the best!
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CELINA’S AWARD WINNING FLICK NOT RELEASING IN INDIA

Many moviegoers and even those in industry were shocked to hear that Celina Jaitly got the Best Female Actor award for her New Zealand flick Love Has No Language at the Cairo International Film Festival (CIFF)! A popular Bollywood screenwriter’s status on Facebook read, “Celina has won the Best Actor Award at CIFF. I’m trying to find out whether Stevie Wonder, Ravindra Jain and Nasser Khan (of Shadow fame) were the judges”! Such reactions were expected as Celina was never considered as an ‘actor’ anytime by majority. So this news came as 440 volt ka jakta!

Talking about the film, it has released in several countries but it still hasn’t got a release here in India and now Celina has confessed that the film won’t see a theatrical release here-it would come directly on DVDs. It pains to see inferior treatment being meted out to India so many times. The lead actress in the film is from India, she has even bagged a prestigious award and yet the film won’t release here-doesn’t sound fair, does it? Even Slumdog Millionaire got a very late release in India and it didn’t do a great job as people had already seen the film by downloading from the internet. Somewhere, this should stop!

CHECK OUT THE PROMO OF LOVE HAS NO LANGUAGE HERE

(Ranbir and Celina’s quotes taken from Bollywood Hungama.com)

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chidprllp/Fenils-Bollywood-Talk78

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By Joginder Tuteja, December 5, 2009 – 15:34 IST

Celina Jaitly was in for a shock when her name was announced as a Best Female Actor for her English film Love Has No Language in the recently held Cairo International Film Festival (CIFF). While she was busy clapping for other actors and film makers who were being called on stage to be conferred awards, she was clueless that she had been nominated as a Best Actor as well.

“I was invited for the event as a guest of honour. Since I am also an Egyptian tourism ambassador, it was double the reason for me to be present in the event. I knew that my film Love Has No Language had been a New Zealand entry for the film festival which saw entries from across the globe. However, I was in for a shock when I was called to come on stage. I was frozen on my seat for a while and didn’t know how to react”, says Celina who has since returned to India over the weekend. Some of the other prominent Bollywood personalities who came back home with awards were Madhur Bhandarkar, Irrfan Khan and Boney Kapoor.

On the D-day, Celina did make quite a few heads turn though. She got an outfit exclusively created for the event and wore a Neeta Lulla creation – a multi-hued Indo-Egyptian gown.

Meanwhile this is not the last that Celina has seen of Cairo International Film Festival. From next year on, she would also be a member of honorary jury. “This is definitely thrilling and a great honour”, comments Celina.

Celina Jaitly
Talking about Love Has No Language, the film is directed by Kahn Khan and stars New Zealand actor Ben Mitchell along with Rati Agnihotri and Kiran Kumar. The film has already been released in New Zealand. However, it won’t arrive in India.

“No, it won’t see a theatrical release here,” sighs Celina, “However, it would be available on DVD soon.”

Nonetheless, Celina is happy with one of the first major awards coming her way. What has also been the icing on the cake is the fact that the journey for her has begun on an international platform.

“I am glad to be a part of films like Love Has No Language. It means a lot to me and appreciation like this is just timely because it further instills confidence in you as an actor”, says Celina who would soon be seen in an author backed role of a central protagonist in Accident on Hill Road which releases on 18th December.

BOLLYWOOD HUNGAMA.COM


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