Posts Tagged ‘maratha mandir’
2009 has been a very bad year for UTV. After three films — What’s Your Rashee?, Main Aur Mrs Khanna and Kaminey — failed to set the cash registers ringing, they were heavily banking on Karan Johar’s Kurbaan, directed by Rensil D’Silva.
But their hopes of having a hit were dashed with Kurbaan proving to be a turkey at the box-office.UTV had bought the film from Karan for about Rs 50 crore and released it across 1,700 screens.
One could understand if the audience gave it a thumbs down after watching it. However, the shocker is that the film didn’t even get a good opening when it released on November 20. Despite being a solo release, it barely managed 35 per cent occupancy on the first day. The box-office collections thereafter have been far from encouraging, flattering reviews from film critics notwithstanding.
Endorsing the fact that the film did not register more than 40 per cent collections in its first three days, trade analyst Amod Mehra says, “Shockingly, the collections on Sunday were even less than that on Friday and Saturday. The film is a big blow to Dharma Productions and UTV. “
Mehra adds, “People are not interested in seeing terrorism any longer. New York did fairly well but that’s because it wasn’t publicised as a film based on terrorism. It looked like a very youthful film with fun elements by John and Katrina. The entire publicity of Kurbaan was wrong. If the heroine of Kurbaan doesn’t want her mother to see her steamy scenes with her boyfriend, how can one go with family members to see such a film?”
Distributor Ramesh Sippy says cautiously, “I don’t want to make any assessment. But yes, Kurbaan has not lived up to its expectations.”
We also spoke to some of the theatre officials. Manoj Desai (of Maratha Mandir, Gaiety-Galaxy) says, “I registered 80 per cent collections on the first three days whereas it did not go beyond 40 per cent in other theatres. However, the collections have nosedived since yesterday. Koi picture dekhne ke liye tayyar hi nahin hai. The overall feeling is that it’s a very serious and cruel film.”
An official from Cinemax, Andheri, says, “We had expected that this film would rake in around 85-90 per cent collections. But from day one, we knew that it wouldn’t be a hit. First day, we registered only 40-45 per cent collections. People have not related to the film, it has no repeat value. On Saturday and Sunday, we recorded only 50 per cent ticket sales.”
Vikram Varma, Fun Republic, communications manager, says, “We recorded 35 per cent in the first three days. But today (Monday), we only have 15-20 per cent occupancy. I think that too many films were released in the past few weeks and this has adversely affected Kurbaan.”
We then spoke to the public to find out why they haven’t gone kurbaan over Kurbaan. 23-year old Eka Lakhani from Lokhandwala says, “I was dying to see Kurbaan as I had heard a lot about it. The film started very well, but soon I realised that there was neither any love story nor any terrorism track. Kareena and Saif got lost in the second half and I had to look for their scenes together. The terrorism part wasn’t explained well either.”
34-year-old Menka Chandiramani from Seven Bungalows says, “I was quite impressed by Kareena and Vivek’s acting but the film hasn’t stayed with me. It had nothing new to offer. Moreover, I wonder why there was so much brouhaha about Kareena and Saif’s sex scenes. We have seen much more than this in Hindi films.”
The director of Kurbaan, Rensil D’Silva, put up a brave front. He says that people are trying to bring down his film. “That happens with every new film. But you know, I am getting a lot of calls and text messages from people whom I don’t even know saying that they have enjoyed my film. I am basically a creative guy. The best people to talk about this will be the distributors of Kurbaan (UTV).” However, Siddharth Roy Kapoor, CEO of UTV remained unavailable for comment.
Karan’s first film with UTV, Wake Up Sid raked in average returns but failed to be a profit-making proposition. And the audience’s thanda response to Kurbaan has only made things worse for Dharma and UTV.
DDLJ ENTERS ITS 15 YEAR; STILL RUNNING SUCCESSFULLY IN MUMBAI!
One of the best Bollywood films of all time, Dilwale Dulhania Le Jayenge (DDLJ) has been running since its release in 1995 at the Maratha Mandir theatre in Mumbai! Very surprisingly, the solo 11:30 am show of DDLJ still gets viewers and during weekends, it is easily 70-100% full! It was released on October 20, 1995 and this Tuesday, it entered into its 15th year!
However, a lot of doubts have been raised as to how such an old film still manages to get audience. Some say that Yash Raj Films, the producers of DDLJ, are forcefully running the movie at Maratha Mandir to create a record. But none of this is true and I can vouch for that as I myself have gone to see DDLJ couple of time there. Some of the reasons for DDLJ’s successful running:
1. OUTSTANDING ENTERTAINER: DDLJ is a sweet well-made feel good film that has its heart at the right place. It was a cult film at that time as it managed to place something interesting before the audience and at the same time, didn’t trudge a different path. And SRK’s mind-blowing performance created frenzy among the females. You can find many (males too) who have seen the film more than 30/40/50/100 times and are ready to watch it again! Thus, it’s a film which almost any moviegoer can watch it anytime!
2. SHAH RUKH KHAN’S CRAZE: Shah Rukh Khan has one of the biggest fans following. So many fans from other cities/countries that are on a visit to Mumbai make it a point to watch DDLJ at Maratha Mandir!
3. TICKET PRICING: The rates of DDLJ’s show are damn cheap. Balcony tickets cost Rs 22, Dress Circle tickets are priced at Rs 20 while stall tickets are available for Rs 18. With such low rates, it becomes damn affordable for anyone, even for the poorer sections living nearby, to watch DDLJ many times!
4. LOCATION OF MARATHA MANDIR: The theatre is situated opposite Mumbai Central Railway Station, the southernmost terminus in Mumbai on Western Railway. Many travelers who reach the station in the morning but have a late afternoon train to catch decide to watch the film in order to pass their time! Even though Apsara, Novelty, Minerva theatres aren’t very far from the station, travelers still prefer watching DDLJ. Also, the hawkers, vendors and other poor people working/dwelling near Maratha Mandir go for it as for them it’s the ultimate entertainment. Other single screens nearby have closed and they can’t afford multiplex tickets. So they prefer watching DDLJ due to cheap ticket rates and also because the film never bores!
5. CURIOSITY: I know many who stay far away in the suburbs of Mumbai but have gone to watch DDLJ out of curiosity and amusement that the film is still running!
Some 6-7 years back, even I found it difficult to believe that the film managed to get audience in each show. But then, DDLJ is a magical film. Also, when I had gone to see DDLJ in its 500th week, I was surprised to see that people who were there in the show (it was housefull) were so engrossingly watching the film. They knew the film perfectly as they had seen it many times and they could have cracked jokes and passed stupid comments in emotional scenes, as masses generally do. But they didn’t and were shanti se seeing it! DDLJ, indeed, is much more than magical, I guess! Whatever it is, it rocks and I hope it keeps running forever!
ACCEPT THAT YOU GUYS MADE A BAD FILM!
Blue and All The Best have done a great job at the BO but the 3rd Diwali release, Main Aurr Mrs Khanna (MAMK) have failed miserably. The film could neither impress the critics nor the audiences. Director Prem Soni gave two reasons for film’s debacle-first, the producers made a mistake for going easy on the film’s publicity and second, there was a general resentment against the film and attempt was made to sabotage it! Producer Sohail Khan, on the other hand, blames the co-producer of the film, UTV, for releasing the film during Diwali with Blue and All The Best. According to him, MAMK wasn’t perfect Diwali stuff and that people want to watch comic films in the festive time (Ironically, Prem Soni a month ago was heard saying that Diwali is the perfect time for MAMK!). He wanted the film to release next year during Valentine’s Day.
Both Sohail and Prem are giving different and contradictory reasons but none of them are ready to accept that they made a bad film. Even if the publicity was low-key, the film had made its presence felt. And regarding the point that attempt was made to flop the film; I don’t buy it at all. Go and ask viewers who saw the film-they all were disappointed. So, the word-of-mouth wasn’t good and that’s why the film failed. Sohail’s reasoning also isn’t justified. A bad film is going to flop whether it’s released in Diwali or on Valentine’s Day or during any other fest. Also, during 2004 Diwali, Veer-Zaara and Aitraaz had occupied almost all shows in theatres and also the headlines. Yet, Mughal-E-Azam, released simultaneously with these two films with very less prints, managed to grow and do a great job at the BO.
At such times, my respect for Ram Gopal Verma increases! He’s the only one who accepts that his film wasn’t upto the mark. He went to the point to say that those who liked his Sholay-remake Aag are mental patients! Kudos to RGV!
Bharati Dubey | TNN (THE TIMES OF INDIA; October 20, 2009)
Mumbai: If thespian Dilip Kumar’s film Mughal-E-Azam ran at Maratha Mandir for over six years, Shah Rukh Khan-starrer Dilwale Dulhaniya Le Jayenge has completed 14 years of continuous run at the same theatre. The film enters its 15th year on Tuesday at Maratha Mandir and the exhibitor is quite optimistic that the theatre will have a houseful board.
Managing director of Maratha Mandir, Manoj Desai, said, “The film completes 14 years in our cinema hall and we still get at least 60-70% occupancy on weekdays and a houseful on weekend and holidays. Whoever claims it is not doing well can come and check.’’ Desai said, “Dilip Kumar’s Mughal-E-Azam had a record run at Maratha Mandir before we took over the cinema hall. The film ran for nearly six years and the first three years in full shows.’’
One of the main reasons DDLJ still gets an audience is the ticket pricing. Manager Ramesh Vajpayee says, “Balcony tickets are for Rs 22, Dress circle for Rs 20 and stall tickets for Rs 18.’’ Desai said, “Yashraj gives us the rental and we do good enough business.’’ Ramesh Sippy’s Sholay ran at Minerva for more than five years. Sholay was the first film to celebrate silver jubilee at over 100 theatres. The film released on August 15, 1975, and cinema halls did not open its current booking for 75 weeks.
Trade analyst Amod Mehra recalls spending only Rs 2.50 paise to watch Sholay at Minerva. He said, “The era when films ran for weeks, months or years will never return. We don’t even hear of a film completing a silver jubilee (25 weeks) at a cinema.’’ Not many know that Ashok Kumar’s anti-hero film, Kismet, that released in 1943 ran for nearly three years in Mumbai and Kolkata theatres. It was with this film that Ashok Kumar became the most sought-after actor.