Posts Tagged ‘marketing strategy’
UTV Motion Pictures and director Ken Ghosh have come up with a unique idea to promote Chance pe Dance. The film’s lead actor, Shahid Kapoor, lives in the car through the major part of the film.
So the film’s marketing team decided to create a marketing strategy on similar lines.
Our source said, “Marketing the film is very important and everyone needs different ideas. It’s very difficult to convince Shahid to do something, but he approved of this idea. We will mostly be using an old Maruti 800, which Shahid has used in the film.
He will actually stay in the car and even have meetings inside the car. The event will take place in January, days before the film’s release.”
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| Chance pe Dance |
Shikha Kapur, VP-Marketing of UTV Motion Pictures said, “Shahid is shown living out of his car in Chance pe Dance, so the idea of having him actually live in his car for two days did come up.
However, this is just one of the many plans for promoting the film and nothing has been finalised at the moment.”
SHARIN WADER BUTANI Times News Network (BOMBAY TIMES; December 9, 2009)
Farhan feels that the two share a wonderful chemistry but he wanted to be doubly sure so he held a focus screening where he invited people from different age groups to come and watch it. “I called my driver’s children and their friends, college students, housewives… and they felt the same,” he says. Once on the show that he was hosting, Deepika had turned up as his guest, standing tall, towering over him. “In reality, we are of the same height. I actually measured her with a measuring tape,” he laughs and adds, “she’s got long legs, her pose and posture make her look tall… unfortunately, I have neither.”
In all his films, Farhan has always given his actors a “hair-raising” experience, thanks to his wife, hairstylist Audhuna. Aamir had the spiked look in Dil Chahta Hai, Hrithik sported a crew cut in Lakshya while Preity Zinta went bob, Arjun Rampal had to grow his hair and Farhan himself was seen in a hairband in Rock On. And for KCK, Deepika had to chop off her hair. “I have a secret pact with Tirupathi Balaji, I cut their hair and send it there… but for Arjun in Rock On, we made hair extensions from the hair that we had cut during Dil Chahta Hai,” he laughs. “My actors shouldn’t look the same in my film the way they did in some other film. The audience should be able to see the character than the celebrity in them,” says Farhan, who plays a lovable loser in KCK. “I can relate to the character because in the past, I have been one myself. Like the crush I had on this girl but never admitted for the fear of being rejected,” says Farhan, who will be playing a fullfledged romantic hero in the film.
Ash in charge of publicizing Paa
Posted on: October 31, 2009
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Amitabh Bachchan has a new ally. He can now count on his bahu Aishwarya Rai’s savvy to help him resurrect ABCL (now AB Corp). She is determined to see that Balki’s Paa is a success and has involved herself in many aspects of promoting the film, including laying down the marketing strategy.
Since she returned from Malshej Ghat after completing her schedule of Mani Ratnam’s Raavana, Paa has become her priority. After all, it stars her beloved Pa and husband Abhishek Bachchan. A source said, “This is perhaps the first time that Aishwarya is involved in the marketing strategy of a film. Aishwarya wants Paa to be a big box-office success. She is leaving no stone unturned to see that it works with the audience.” So what exactly is Aishwarya doing for Paa? Our source revealed, “She is taking almost all the marketing decisions related to the film and laying down various strategies on how to promote it. For this, she is spending hours with the creative and the marketing teams.” The Bachchan men consider her inputs very valuable and most of her suggestions are being implemented in a big way. Director Balki said, “Paa is an AB Corp production. So, I am sure that Aishwarya is involved with the film in different ways.”
When asked to elaborate, Balki said, “Today, a film in not just restricted to promos and trailers in terms of promotion. A lot of events and onground activity also form a part of the promotional strategy. Aishwarya has many wonderful suggestions about the same.” Paa has an unconventional storyline where Amitabh plays Abhishek’s son. Going all out to make it a commercially viable product, Aishwarya has engineered the holding of certain events. Balki added, “Aishwarya has ideated some thematic events which will add to the excitement of the film. We will be holding those events nearer to the release of the film. Those events will help us reach out to a lot more people. I can’t divulge the theme at this point of time. Paa’s release is still a month away.” |
Fenil’s Bollywood Talk # 66
Posted on: September 17, 2009
WHAT’S YOUR CHOICE-WANTED OR ‘DIL BOLE HADIPPA!’?
After a very disastrous dry period, here comes the biggest season of biggies ever! From tomorrow till the last week of December 2009, we are going to get at least one biggie every Friday and some Fridays are going to be clogged with 3-4 big films. The season will start with two fresh and interesting films, Wanted and ‘Dil Bole Hadippa!’ (DBH).
Let’s talk about DBH first. This Rani Mukherjee starrer somehow reminds me of Rani’s Laaga Chunari Mein Daag which was similarly released during Ramzan Id in 2007 just like DBH. What’s more, both the movies are of Yash Raj Films! DBH is a very important film for Rani who off late has given a spate of flops. DBH is the best chance to prove that she’s still the best. If this film flopped, she may have to bid goodbye to films forever. Coincidentally, Rani was at a similar juncture during the release of Saathiya. She had given a lot of flops in a row and she had pinned all her hopes on Saathiya. In fact she was determined that if Saathiya doesn’t work, she’ll quit acting. Fortunately, Saathiya clicked big time with the audiences and Rani was appreciated by everyone for her performance. Fast forward to present-the situation is just the same!
What really impressed me about DBH is its marketing strategy. When the shooting of the film began, no one got a hint about Shahid’s presence in the film. The stills of the film that were released more than a year back featured only Rani. But it was during Diwali last year that pictures of Shahid Kapoor and Rani were released which revealed that Shahid also stars in the film! This was a shock for many-after all, who would have imagined Shahid and Rani as a Jodi? But the news of this unusual pairing really made many curious about this film. People who were earlier denouncing this film as ‘yet another flop of YRF’ began to view this film differently in Shahid’s presence.
If the film turns out well and gets good reports, there’s no stopping it. The promos have impressed many and the songs have also become a rage. The film is bound to take a good opening, even though it has a strong competition (Wanted). However, there is a possibility that the film may turn out to be damp squib if Director Anurag Singh failed to handle Rani’s double act well. But the fact that the film is so crucial for Rani and that Shahid is also a part of the film gives an indication that the film may turn out to be good! Let’s hope so!
And regarding Wanted, I am somehow more excited about it than DBH! A remake of a Tamil superhit Pokkiri (which starred Asin), Wanted seems like a dhamakedaar entertainer. I happened to read some portions of Pokkiri’s story on Wikipedia and it gave me a strong gut feeling that Wanted may really turn out to be a great film. Salman’s popularity will once again soar if the film works, considering that Salman is the solo actor in the film. However, what can go against the film is its ‘A’ certificate. I was shocked big time when I learnt about this. What was also shocking is that producer Boney Kapoor accepted the adult certification, knowing that it may prevent Wanted from becoming a blockbuster. Again, let’s hope for the best!
Two mast films are releasing tomorrow. Do let me know which film interests you more!
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LAMHAA PROMO ROCKS!
Finally, the promo of my most awaited film of 2009, Lamhaa is out! Directed by National Award winner Rahul Dholakia (of Parzania fame) and starring Sanjay Dutt, Bipasha Basu and Kunal Kapoor, Lamhaa promises to show the real Kashmir which is never been told in any film till date. The film is also shot in places where no film has even been shot such as Srinagar’s Jamia Masjid. The promo of the film lives upto my expectations and it seems it may turn out be a very impactful film. Check out the promo HERE…dont miss!
Publicity ke liye kuch bhi karega seems to be Ram Gopal Varma’s new motto. He pushed the limits by putting up hoardings of Agyaat which appeared to have a dead man hanging from them. Apparently, Priyanka Kothari’s lusty bust thrust in an item number was not enough. On Monday, the city woke to the startling marketing gimmick. The hoardings had a dummy of a human body with blood oozing out from its mouth hanging with the poster. The dummy looked so real that it fooled people into believing that a man had hung himself. The hoardings were put up on Sunday night at 12 prominent suburban locations. Those who travelled on Monday morning were horrified and immediately called the police control room. A huge crowd gathered near the hoarding that was put up near the Goregoan flyover. Only when the cops removed the dummy from the hoarding, did people believe that it wasn’t a human body. After this, the police control room continued to get similar calls from the rest of the locations. Sub Inspector of Amboli Police Station, Ravikant Sawant said, “We got a call in the morning from a passerby who saw the hoarding at Anna Nagar, near Chitrakoot grounds, Andheri. He thought a dead body was hanging on a film poster as there was blood all over him.
We sent a police van immediately. Initially, even we thought the same. Only after removing it, did we realise that it was just a dummy. We have removed it and kept it at our police station so that no one has that issue again.” Chief Creative Officer of UTV Rampage Motion Pictures, Ram Mirchandani said, “We (the producers) thought it’s a good marketing strategy. If anyone has any objections, then we will take it off.” The police have removed the dummies from all hoardings and kept them in their custody. |
Fenil and Bollywood 