Fenil and Bollywood

Posts Tagged ‘multiplexes

Saturday 26th December 2008 09.00 IST

Boxofficeindia.Com Trade Network

Three Idiots created a sensation at multiplexes by recording the best opening ever at multiplexes as the first day recorded 95-100% collections on heavy volume. Good single screens were also very good with some some B+C single screens being a bit lower though this will not affect overall collections as multiplexes and major single screens have high collections. The reports are very good and the film is a winner all the way and just remains to be seen if it can do blockbuster business.

Avatar did very well over first week as it grossed around 26 crore nett in all languages. The English version is better than dubbed versions.

Rocket Singh – Salesman Of The Year fell in week two as it recorded around 4.50 crore nett collections to take its two week total to 20 crore nett. BELOW AVERAGE

Paa was rock steady in week three with around 4.75 crore nett taking its three week total to nearly 29 crore nett. SEMI HIT

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The 3D movie Avatar may have raked in millions at the box-office worldwide, but the quality of 3D glasses in city multiplexes is getting worse by the day

By Kunal Guha (MUMBAI MIRROR; December 23, 2009)


The cash registers are ringing in merry money – a good Rs 22 crore in box office receipts in India alone for the opening weekend – and Avatar is turning out to be one of those word-of-mouth monster hits. But movie-goers are complaining about the kaaniya quality of the 3D spectacles being provided at theatres.

The complaints are many: from slipping off the nose to the fingerprints of the spectator’s former avatar. Thirty-three-year-old software professional Sameer Gharat narrates his experience of watching Avatar at Imax, Wadala: “The 3D glasses offered to me ruined my movie-watching experience to say the least. They were uncomfortable to wear as they only had a one-size-fits-all.

A still from the movie Avatar

Also, I was required to take off my own spectacles to wear the 3D glasses as they wouldn’t sit atop my own. Being a bit big in size, they would sit very low on the nose, while most people prefer the bridge of the specs to be at the top of the nose. Also, you generally tend to focus on the middle part of the screen. But if you look to the corner of the screen, your line of vision strays out of the frame, ruining the 3D experience.”

With the number of 3D movies that have released this year, one would expect multiplexes to be better equipped to nip such issues in the bud. But glasses slipping off and the uncomfortable experience are not the only issues.

Nandita Singh, a 26-year-old software professional who watched Avatar at the same theatre, suffered from the problem of lack of clarity. “I was forced to tilt my head to either side and this got my vision blurred and felt like I wasn’t wearing 3D glasses at all. Also, the 3D glasses weren’t hygienic and I had to clean the dirty fingerprints smeared all over its film.”

A 3D movie offers much more than an average movie with respect to overall viewing experience. But the pleasure of this experience can be hampered if the 3D glasses are of sub-standard quality or aren’t maintained regularly.

Twenty-nine-year-old training manager Mala Banerji, who saw the extravagant 3D movie at Big Cinemas at R City Mall, Ghatkopar, shares her woes, “The 3D glasses they gave were too big and were slipping off my face and I had to hold on to them throughout the movie.

Also, I could see through the gap between the glasses from either side, so it was distracting. This killed the movie for me as I couldn’t concentrate and you need to be totally engrossed in a movie like this to truly enjoy it.”

However, a source from 20th Century Fox, who did not wish to be named, rubbished the claims. “Our responsibility is restricted to delivering a clean finished product, which is what Avatar is. The 3D glasses and 3D projector is something that the exhibitors hire. It is their responsibility and they should take care to maintain them. Glasses need to be cleaned.

Defective glasses need to be replaced. If these precautions are not taken, you will have the odd complaint,” said the source.

MINAKSHI SAHNI (Hindustan Times; December 21, 2009)

https://i0.wp.com/www.hindustantimes.com/images/HTEditImages/Images/Aamir-3Idiots.jpgAamir Khan may be going to town calling himself an idiot in a bid to promote his upcoming movie, but if the producers of 3 idiots and Delhi’s multiplex owners have their way, it is the moviegoer who may end up feeling like an idiot. With one of the most anticipated movies of the year set to hit theatres on Christmas, multiplex owners have decided to hike ticket prices for the movie by as much as 35 per cent. In short, a movie outing for four, which would otherwise cost Rs 600-800, would rob you by nearly Rs 2,000!

Reap when ripe
“We are looking at an increase of 20-30 per cent on weekdays and 35 per cent on the weekends across all our properties,” says Deepak Taluja of Fun Cinemas, explaining that multiplexes can increase ticket prices only twice a year and they look forward to the release of much awaited films to maximise on the opportunity. “Distributors approached us with this idea. So for 3 idiots, whose booking opens on Wednesday, we have increased our morning show price by 33 per cent with a marginal increase in others,” adds Rehan Ahmad of SRS Cinemas. PVR Cinemas and Satyam Cineplex while confirming an increase in ticket prices for 3 idiots, refused to divulge the exact hike, saying their management would meet to decide.

All izz not well
Shocked at the prospect of shelling out anywhere between Rs 350-1,000 (gold class) for a single ticket, youngsters are already feeling the pinch. “You can’t be sucking money just because the movie is highly anticipated,” says communication consultant Pupul Sinha, 26. College goers, who prefer the morning shows, are equally annoyed. “We are the worst hit of the lot,” says Fine Arts student Mahima Saraswat.

“Are we idiots? Who will pay so much, no matter how good a film is?” asks engineering student Mohit Sahni raising another vital point. “By doing this, they are inviting people to opt for the pirated version,” he adds.

The film’s producer Vidhu Vinod Chopra, when contacted, said, “Talk to the cinema halls as I have no say in it.” But a source from the production revealed, “3 Idiots is a film people won’t mind shelling extra money for. That’s the strategy behind this decision.”

It is going to pinch
A morning show ticket usually costs Rs 50-75. The price may go well above Rs 150 – 200.

Gold Class tickets in PVRs may go up from Rs 850 to Rs 1000.

Multiplexes had increased their prices marginally when Om Shanti Om, Ghajini and Kambakkht Ishq had released.

While multiplexes are looking to hike ticket prices, single screen theatres want to counter this by going ahead with same prices [Rs 70-80 for Balcony, Rs 50-60 for Rear Stall and Rs 20-40 for the Front Stall]. Says RK Malhotra of Delite, “It is going to be unfair on the audience and secondly it is a win-win situation for us.” “The film is meant for college students, so a price hike would affect business negatively,” says Kishan of Sheila cinema.

Rise and shine. 3 Idiots is luring you to the multiplexes for a 6am show with free chai and biscuits

By Vickey Lalwani (MUMBAI MIRROR; December 23, 2009)


This Christmas morning if you manage to wedge your eyes open by four am, try and make it for 3 Idiots at the multiplexes, which are screening the movie at six in the morning! For all your efforts, Aamir Khan and Co have even decided to give you free chai and biscuits.

Considering that 2009 hasn’t paid off for most films, everyone is putting their money on the Aamir Khan-starrer. In fact, only two films have broken box-office records – Salman Khan’s Wanted and the Ranbir-Katrina starrer, Ajab Prem Ki Ghazab Kahani. 3 Idiots hits the theatres on Friday and everyone seems upbeat about it.

3 Idiots

Devang Sampat, Senior VP, Cinemax India Ltd, says, “There is often scope for a 6am show. There are many morning walkers and call centre employees who flock to the theatres at that time of the day. But we are doing it for the first time because there is a good demand for the tickets.” How many people watch movies after a sweaty morning jog is debatable, but it seems like nothing can dampen the festive mood.

Aditya Shroff, Asst VP Programming & Corporate Sales, Fame India Ltd, is geared to splash the movie across as many screens as possible. He says, “As we start early, we can accommodate more number of shows. We will have 37 shows spread over seven screens every day in Fame Malad. This would be the highest number of shows recorded in our chain on one single day.” Cinemax India will have as many as 28 shows on one day in their Andheri multiplex.

The said multiplexes are also planning to hold their last show as late at midnight. Naturally, the theatres are going to pay additional incentives to their staff.”We have also instructed our people to work in shifts. Honestly, nobody is complaining,” says Sampat.

At the time of going to the press, Fame India had decided to have their first show at 6.30am. However, a source from the industry says, “They might push it up to 6am.”

Fun Republic will not start as early. Vishal, Fun Republic VP, Marketing says, “We will start early, but at 9am. Fame and Cinemax have more screens. They have programming flexibility.”

Ditto for Imax. Inox will not have early shows. As for PVR, their earliest show will be at 8.30am.

Whose bright idea was it to screen the film at the crack of dawn? The marketing man of 3 Idiots, Aamir Khan?  Shroff says, “I came up with this idea for my chain of theatres. I think it will work.” Sampat laughs, “We also have a thinking brain.”

Would you go for 3 IDIOTS at 6am?

Will the  multiplex be houseful at 6am?

Ishita Thakur (22), Mahim: No way. Firstly, I don’t get up so early. Secondly, I am not excited about this film. I don’t think it will be awesome. If it was Avatar, I would have definitely gone for it.

Sunder Chandiramani (68), Seven Bungalows: I like to see a film in a relaxed mood. I want to jog in the mornings.

Poonam Tilani, Seven Bungalows: I meditate in the morning. I don’t want to disturb my schedule.

Satish Shenoy (45), Vile Parle: That is the time I am getting ready to go to the office. I want to see 3 Idiots at leisure.

Nameeta Bandekar (24), Borivli: Why? I can watch movies at any time.

Manisha Jaisinghani (35), Kandivli: Sorry, I can’t get up so early. 6am is a terribly inconvenient show.

Saturday 28th November 2008 09.00 IST

Boxofficeindia.Com Trade Network

De Dana Dan opened to a good response of around 70-80% on day one. The collections were not a huge 90% plus as some of the trade had expected. Also business in circuits like West Bengal and Mysore was on the lower side. Multiplexes in North India saw collections in the evening and late shows at 95-100% but collections were not as strong in the rest of the country. The film will score over the weekend as Saturday is a holiday but it will have to sustain on Monday to recover big costs.

Kurbaan was below the mark in week one with collections around 19 crore nett. The 8th day is very poor and the film is a losing fare. FLOP

Ajab Prem Ki Ghazab Kahani added around 6 crore nett to take its total in three weeks to 61.50 crore nett. SUPER HIT

BOXOFFICEINDIA.COM

DE DANA DAN-COMBINATION OF SUCCESSFUL COMBOS!

This year hasn’t been great for Akshay Kumar as all his films have flopped at the BO, with an exception for Kambakkht Ishq which was average. De Dana Dan, which releases tomorrow, is the last film of Akshay in 2009 and it’s expected to be one of the biggest hits this year. The promos have been excellent, the film has wonderful star cast and is helmed by the comedy expert Priyadarshan. But most importantly, the film consists of all the hit combos which have worked big big time in the past! Let us have a look at these combos:

Akshay-Suniel-Paresh: The chemistry between the three actors worked wonders in Hera Pheri and also in its sequel, Phir Hera Pheri. The tigdi is super-hit and still in demand. In fact, any producer will be ready to pump as much money as needed if these three are ready to come together in a film!

Akshay-Katrina: They have been one of the most-popular jodis of Bollywood. Although their first film together, Humko Deewana Kar Gaye failed, their sizzling chemistry has worked in all other films. Even in De Dana Dan, both look wonderful together and they have also sizzling rain song in the film, Gale Lag Jaa, which is guaranteed to soar the temperature in the theatre!

Akshay-Priyadarshan: Akshay has till now worked on four films with Priyadarshan (Hera Pheri, Garam Masala, Bhagam Bhag, Bhool Bhulaiyaa) and all of them have been super hits at the BO. Even De Dana is expected to be another hit for the actor-director.

Priyadarshan-Venus: This is also a winning combination with 100% success rate. Venus produced Priyan’s Hungama, Hulchul and Garam Masala and all three proved to be successful. So there is little doubt that their fourth film together will work too. In Priyadarshan’s words, “I have always said that I am lucky for Ratan Jain (who heads Venus) and he is lucky for me

Thus, De Dana Dan with all these factors going in its favour will definitely take a huge opening and if the film turns out well, there would be no stopping it!
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KURBAAN FAILS


Last Friday’s spectacular release, Kurbaan, has flopped which has shocked one and all. The film didn’t even take a decent opening inspite of big names associated like Karan Johar, Saif-Kareena and UTV and inspite of critical acclaim. I feel the major reason could be excessive violence which put a section of audiences away. Another would be its serious theme. I don’t buy the point at all that audiences weren’t interested in watching terrorism films. Anyways, it’s disappointing to see sincere efforts not getting their due, and that film like Tum Mile getting better opening than Kurbaan!

With Kurbaan’s debacle, this year has turned to be disappointing for UTV. In 2009, only 2 films of the production-Dev D and Kaminey worked at the BO while the rest-Delhi-6, Dhoondte Reh Jaoge, Agyaat, What’s Your Raashee? and Main Aurr Mrs Khanna failed. UTV also distributed Johar’s Wake Up Sid which ran successfully only in big city multiplexes. Let’s hope UTV will spring back in 2010!

Two prominent Bollywood filmmakers — Manmohan Shetty and Bobby Bedi — have spoken against multiplexes and the high price of tickets, saying these two factors could destroy the industry.

Multiplexes killing Bollywood, say filmmakers

“The main culprit to bring down Bollywood are multiplexes,” said Shetty, who started the trend of multiplex cinema chains.

“The tickets are priced so high that people who used to watch the movies by paying Rs.30 to Rs.40 are not coming to cinema halls anymore,” Shetty said at a conference, ‘India – The Big Picture’, organised by the Confederation of Indian Industry (CII).

“With high budgets and high priced tickets at multiplexes, film business has become difficult,” he added.

Shetty, who produced movies like ‘GangaaJal’, also said the fees charged by stars have made movie production a tricky business.

“Even though film producers spend Rs.10-15 crore on promotion of films, it is difficult to recover the amount,” he said, adding that a star like Akshay Kumar, who earlier used to charge Rs.1 crore now commands Rs.25 crore.

Film producer Bobby Bedi, in his address at the same conference that was organised on the occasion of the 40th edition of the International Film Festival of India, equated high priced tickets to the Frankenstein monster that would soon “eat us all up”.

“By pricing the tickets high, the industry has created a monster which will eat us all up like Frankenstein,” said Bedi, whose Kaleidoscope Entertainment has produced blockbusters like ‘Saathiya’, ‘Maqbool’ and ‘Bandit Queen’.

“The need today is for us to lower the ticket prices and the cost of production,” he added.

“We shout from the rooftop about making 1,000 films in India every year. But only 84 films out of the 400 films are hits. What happens to the rest of the films and the money invested in them,” he asked.

Bedi also blamed the entry of corporate sector into film business for the unprecedented upswing in production costs and skyrocketing fees of stars.

“For ‘Mangal Pandey’, Aamir Khan was paid a princely sum of Rs.4 crore. In five years, the price could have a zero added to it,” he said.

“Corporates came into the film industry with pots of money. Now that they have made losses, they are exiting the market. Today, corporates are bleeding from the wounds they themselves inflicted.”

Source: IANS


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