Posts Tagged ‘My Name Is Khan’
By Faridoon Shahryar, December 16, 2009 – 23:10 IST
|Click above for more event stills|
My Name Is Khan and I am not a terrorist…this line from the First Look promo of Shahrukh-Kajol propelled ‘My Name Is Khan‘ hits you with an incredible force that sends shivers of goose pimples within. Obviously the paramount question is that whether the SRK-Kajol chemistry works magic again. Yes, it does…Big Time. It seems the duo are meant to fall in love and transmit that love-electricity on celluloid to millions of people across the world.
MNIK promo successfully opens a window to what the basic story is, whips up an engaging drama and leaves you panting for more. Rizwan’s (Shahrukh) disability is blanketed by Mandira’s (Kajol) overwhelmingly deep affection. How 9/11 changes lives forever and for some strange innocent reason Rizwan wants to meet up with the President Of America. There’s a strong resistance and guns blaze on the roads of suspicion.
There are two significant lines that stay with you when the promo is over. First one is: He believed that if you do good deeds…good things will happen to you. And the second is: We are stronger than our fears. It seems that the Writing will be the strong point of ‘My Name Is Khan‘ and undoubtedly Karan Johar is treading a territory that in all probability will enrich the Indian film industry.
The production design looks top notch, cinematography is world class and the look of both Shahrukh and Kajol is different from what we’ve seen them in before. There’s a small section of a song ‘Noor-e-Khuda’ which comes at the beginning of the promo and it seems Shankar-Ehsaan-Loy have redeemed themselves after an average ‘London Dreams’. The background score sounds very attractive too.
Kajol’s breakdown scene sends chills down your spine. What a volcano of a talent she is. Shahrukh’s intense sincerity binds your attention from the first frame of the promo till its last. This may be the turning point in the career of Shahrukh Khan, the fantastic actor, who amazed earlier with magnificence in ‘Chak De India’.
It goes without saying that the First Look promo of ‘My Name Is Khan‘ whets your appetite for the real thing. One of the finest First Look promos in recent times.
• How long do you plan to work only with Shah Rukh Khan considering that actors have a limited shelf life, unlike directors?
I have never worked without him and I have no clue what the experience will be like. I do my best work when Shah Rukh is on the sets as there is this tremendous sense of comfort when he is around and I feel that everything will be fine and fun on the sets. I think I will be working with him for the rest of my life as we have this special connection not only personally but also professionally. We understand each other very well, he is a member of my family and vice versa.
• Don’t you think that right now the audience wants to watch entertaining films while yours is a serious film?
Well, I don’t know as I never calculate anything as far as creativity goes. I know that I have made a film with my heart, soul and a lot of passion. My entire team- SRK, Kajol, Ravi Chandran, Shibani, Deepa, Sharmistha and everybody else- has really toiled to make it a soulful venture. I firmly believe that emotions are universal and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.
• Your last film Kurbaan had a terrorism backdrop and was promoted as a love story, which clearly did not work. Do you plan to have a different strategy for the promotion of My Name is Khan?
There is nothing about terrorism in Khan. It is a soulful emotional journey about a man who is all for love and that’s exactly how we are promoting the film. I certainly have no idea why the rumours about terrorism in Khan are doing the rounds.
• My Name is Khan releases on February 12. Do you think it’s the ideal release date considering its Valentine’s Day week and youngsters would want to see a romantic film?
Absolutely! Khan’s core content is a love story. The entire journey is the love story between Rizwan and Mandira, my protagonists. What better time than the Valentine’s Day week for the release of this love story about two people who go through so much in life for love.
• My Name is Khan will have the biggest release till date, even overseas. Do you think it’s the right strategy?
We have a great partnership with Fox Searchlight and it is their strategy to have a platform release, which is what they call such a release. They believe that My Name is Khan has a market way beyond what’s expected and it is their strategy to break certain boundaries of exhibition for this film. They have full faith in the film and I hope their faith pays off. The real work for any filmmaker stars after he finishes directing a film. I spent two years making the film but most of my efforts for the next two months will go in the promotion, marketing and connecting with the audience.
My Name is Khan will premiere at the Berlin Film Festival on February 12. It is expected to be screened at one of Berlin’s most important locations, Potsdamer Platz. Incidentally, it is the first Indian film to be premiered in Berlin.
Shah Rukh Khan arranges a weekend screening of James Cameron’s Avatar for his children
Last evening Shah Rukh Khan was the special guest at the screening of James Cameron’s, Avatar at a suburban multiplex.
Shah Rukh was so enamoured after watching half the film, that he came out of hall and went up to the studio officials and requested them to organise a special screening for his two children and family members. The officials of the studio immediately assured him that they will do the needful.
A source said, “SRK has always been quite fond of science fiction and superhero films. Even as a child, he would always watch similar kind of films.This is why he immediately agreed to attend the special screening of Avatar.
He was also keen to attend the screening of Avatar at the suburban multiplex as the first theatrical promo of his new film My Name is Khan was scheduled to release during the screening. Everybody knows about SRK’s love for superhero films so much so that he is right now in the process of making Ra.One, which will be directed by Anubhav Sinha. SRK loved Avatar, which is why he also wants his kids to watch it.”
Earlier this month, SRK’s children couldn’t wait to watch Paa and Amitabh Bachchan had sent some extra passes for them on SRK’s request. “Aryan and Suhana love films and they would love to watch Avatar. The kids could not watch it last evening with SRK as they were busy with their school and studies,” added the source.
Vijay Singh, Indian CEO of the company which produced Avatar, confirmed the news and said, “Shah Rukh was very excited about Avatar and the scale on which it was made. He requested another screening on Saturday so that he could watch the film again with his family. We will definitely and will decide on the venue and time today.”
|(pic: manav manglani)|
MEENA IYER Times News Network (BOMBAY TIMES; December 16, 2009)
Says Karan, “This is the first time ever in the history of Bollywood that the promos of a film will play across such a wide platform. And, this has mainly been made possible because of our synergy with Fox. It is my first production with SRK and also the first time a Bollywood company is tying up with a mainstream Hollywood studio. So, there are many firsts to this venture.” He adds, “The idea of the launch was suggested to us by Fox. Both Shah Rukh and I felt that it was the best way to flag off our campaign. We wanted to create a road block and since Star has such a broad base globally, we both conferred that it would be an ideal way to launch our first promos.’’
For Karan, the film is not just his biggest professional challenge, it is also an emotional journey. One of India’s brightest production talents says, “Shah Rukh and Kajol have never gone wrong in their pairing. For me, combining with these two actors is not only a professional high, it is also an emotional bond. The three of us have done two super-hit films in the past — Kuch Kuch Hota Hai and Kabhie Khushi Kabhi Gham (K3G). Now, we’re hoping that we can recreate the same magic with My Name Is Khan.’’
The buzz is that this is the most expensive deal to have ever gone through in Bollywood history. Unconfirmed reports say that Fox picked up the film for Rs 100 crore and will release it with 600 prints overseas, making it the widest release
for a Bollywood film on foreign shores. Theatrical trailers of the film have been attached to the prints of James Cameron’s Avatar that is releasing today. Trade analyst Komal Nahta says, “Never before has there been such excitement over a film, nor has there been such a wide release for any Bollywood film so far.’’
Karan Johar worked for 48 hours to perfect My Name is Khan
Karan Johar knows that first impression is the last impression. The first look of his much-awaited film My Name is Khan all set to hit the theatres on December 18 with the Hollywood blockbuster Avatar. As a result, Karan is having sleepless nights just to make sure that the first look creates the right buzz about the film.
Karan did not sleep starting Saturday morning to Monday morning as he was busy finalising the first look of My Name is Khan.
|(L): Karan Johar, My Name is Khan|
A source said, “My Name is Khan, starring Shah Rukh Khan and Kajol, is one of Karan’s most ambitious film to date more so because it is a subject that he has never attempted to make so far. He also cancelled his trip to LA to finalise the film’s first look over the weekend. He reached office early on Saturday morning to start working on the edit and didn’t stop till Monday morning 7am. He must have barely taken an hour-long nap in those two days. SRK too joined him on Saturday night and they had a meeting about how they plan to go about promoting the film. SRK saw some portions of the first theatrical promo and then left the Dharma Productions office early on Sunday morning. However, Karan continued to work and only left on Monday morning after he was satisfied with the first look.”
Karan remained unavailable for comment. He probably was catching up on his sleep after the marathon edit session.