Fenil and Bollywood

Posts Tagged ‘promo

Producer: EKTA KAPOOR, SHOBHA KAPOOR, PRIYA SREEDHARAN

Director: DIBAKAR BANERJEE

CHECK OUT THE POSTER OF THE FILM HERE!

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Vidhu Vinod Chopra changes his mind about screening the Raajneeti promo during the interval of 3 Idiots, Prakash Jha is not surprised by the volte face

By Vickey Lalwani (MUMBAI MIRROR; December 22, 2009)


One wonders why Vidhu Vinod Chopra, whose 3 Idiots is definitely the most awaited film of 2009, is nervous and insecure just three days before the release. Why else would he ask UTV (distributors of Prakash Jha’s Raajneeti) to withdraw the Raajneeti trailer, which was scheduled to be shown during the interval of 3 Idiots? Or is this the brainchild of the marketing head of the film, Aamir Khan, who seldom likes to share the limelight with anybody else?

According to a source, Vidhu called up UTV and told them that he didn’t want the Raajneeti trailer screened during 3 Idiots. “This decision came in the wake of a private screening of 3 Idiots held recently. Everybody who saw the film spoke very highly about the trailer of Raajneeti and felt that it would be a very strong film. This set Vidhu’s mind ticking and he decided that he would rather do away with the trailer than have people distracted from 3 Idiots.”

Vidhu Vinod Chopra Prakash Jha

Speaking from New York, Jha confirmed that UTV had informed him about Vidhu’s decision. He said, “Vidhu had seen the trailer of Raajneeti and told me that it would be a pleasure to screen it. But now he has developed cold feet at the last minute. UTV told me that Vidhu found that at a recent screening of 3 Idiots, people who saw the film were talking only about the trailer of Raajneeti. Vidhu hasn’t spoken to me but I learnt that he found the trailer of Raajneeti too powerful.”

But Jha also said that he knew this was coming. He added, “I know Vidhu since our FTII days. I had told UTV that I can’t trust Vidhu till the last moment. Woh kabhi decision leta hai, kabhi nahin leta hai, ek minute khush ho jata hai, doosre minute bahut pareshan ho jata hai. It’s not unusual. That is Vidhu’s nature. Ab kya karein?”

However, the trailer of Raajneeti has already been attached to the overseas prints, which have left Indian shores. How will he remove the trailer from those prints now? Jha replied, “That I don’t know. But I have heard that he will remove it from the prints to be released in India,” and quickly added, “I sympathise with Vidhu.”

We sent a text message to Vidhu asking why he reversed his decision to carry the trailer of Raajneeti, but the moody filmmaker did not reply.

Khans in attendance

While the entire industry has tried to get the three Khans together on the same platform, they have always been unsuccessful. However, now the three Khans will be together under one roof during the premiere of 3 Idiots on Wednesday night.

While Aamir, who stars in the film, has called everyone including his arch rival SRK and his friend Salman for the premiere. All of them have confirmed their presence. Even Amitabh Bachchan has confirmed that he will be attending the premiere, which makes it one of the biggest events of recent times.

It will be interesting to see the fireworks when the three Khans meet under one roof.

Raajneeti
What happens when Aishwarya Rai Bachchan and Salman Khan bump into each other?

By Mumbai Mirror Bureau (December 18, 2009)


What do you say to your ex-flame when you bump into him? Nothing. You look through him, or at least that is the strategy Aishwarya Rai Bachchan is endorsing these days. This is what happened just a few days ago (On Monday to be precise) when Salman Khan and Aishwarya crossed each other’s paths.

The said incident took place at Mehboob Studios where Aishwarya is busy shooting for Sanjay Leela Bhansali’s Guzaarish and Salman Khan was shooting for a promo for his next release, Veer.

According to an onlooker, Salman emerged from his car and was talking on the phone with a smile on his face. Soon, his smile turned into a frown as at the same time, Aishwarya stepped out and was walking towards her van.


Both froze. Our source, who was present at the studio, insists that they did look into each other’s eyes for a moment and immediately looked the other way.

Aishwarya entered her van immediately, so our source couldn’t gauge her reaction. But the source did catch Salman’s discomfort.

The source insists that after the incident, Khan was not too keen on shooting but couldn’t bail out of the shoot.

“Though he walked in talking on the phone with a smile, after coming face-to-face with Aishwarya he didn’t utter a single word, except when he was facing the camera,” the source concludes.

By Taran Adarsh, December 17, 2009 – 08:19 IST

Raajneeti

Everyone’s keenly awaiting Prakash Jha’s multi-starrer RAAJNEETI. It goes without saying that this is one of those keenly anticipated films of 2010 [it’s slated for release in May]. While Prakash Jha had officially announced the release date of the film a month ago, one would be able to watch the first look of the film next week – almost five months before the film releases.

Yes, the first promo of RAAJNEETI will be unveiled with the prints of 3 IDIOTS next Friday. Reportedly, RAAJNEETI is the present-day adaptation of Mahabharata.

BOLLYWOOD HUNGAMA.COM

CHECK OUT THE PROMO OF MY NAME IS KHAN HERE!

By Faridoon Shahryar, December 16, 2009 – 23:10 IST

Click above for more event stills

My Name Is Khan and I am not a terrorist…this line from the First Look promo of Shahrukh-Kajol propelled ‘My Name Is Khan‘ hits you with an incredible force that sends shivers of goose pimples within. Obviously the paramount question is that whether the SRK-Kajol chemistry works magic again. Yes, it does…Big Time. It seems the duo are meant to fall in love and transmit that love-electricity on celluloid to millions of people across the world.

MNIK promo successfully opens a window to what the basic story is, whips up an engaging drama and leaves you panting for more. Rizwan’s (Shahrukh) disability is blanketed by Mandira’s (Kajol) overwhelmingly deep affection. How 9/11 changes lives forever and for some strange innocent reason Rizwan wants to meet up with the President Of America. There’s a strong resistance and guns blaze on the roads of suspicion.

There are two significant lines that stay with you when the promo is over. First one is: He believed that if you do good deeds…good things will happen to you. And the second is: We are stronger than our fears. It seems that the Writing will be the strong point of ‘My Name Is Khan‘ and undoubtedly Karan Johar is treading a territory that in all probability will enrich the Indian film industry.

The production design looks top notch, cinematography is world class and the look of both Shahrukh and Kajol is different from what we’ve seen them in before. There’s a small section of a song ‘Noor-e-Khuda’ which comes at the beginning of the promo and it seems Shankar-Ehsaan-Loy have redeemed themselves after an average ‘London Dreams’. The background score sounds very attractive too.

Kajol’s breakdown scene sends chills down your spine. What a volcano of a talent she is. Shahrukh’s intense sincerity binds your attention from the first frame of the promo till its last. This may be the turning point in the career of Shahrukh Khan, the fantastic actor, who amazed earlier with magnificence in ‘Chak De India’.

It goes without saying that the First Look promo of ‘My Name Is Khan‘ whets your appetite for the real thing. One of the finest First Look promos in recent times.

BOLLYWOOD HUNGAMA.COM

Vishal Bhardwaj is upset that the censor board will not pass a promo of Ishqiya unless he beeps out the word ‘sex’ from the dialogue

By Kunal M Shah (MUMBAI MIRROR; December 17, 2009)


Vishal Bhardwaj is upset that the promo of his forthcoming film Ishqiya has not been passed by the censor board. The promo was to go on air from December 20. Only if Vishal agrees to beep the word ‘sex’ from a dialogue, will he be allowed to air it. The dialogue is spoken by Arshad Warsi and addressed to Naseeruddin Shah

Now Vishal has no option but to beep the apparently offensive word from the promo.

Ishqiya

Vinayak Azad, Regional Manager, Censor Board says, “We had initially passed the promo with an ‘A’ certificate for a theatrical release. Now they want a U/A certificate as they wanted it to air on television, which we allowed. Since the impact of the promos is higher on television because it is shown repeatedly, we asked for the word ‘sex’ to be beeped out. I believe they are not happy about it and want to approach the revising committee.”

Vishal Bhardwaj

The director, of course, doesn’t agree with the board’s views. Vishal Bhardwaj says, “It’s sad. Our society is regressing so much that we fear to even utter the word ‘sex’. And this is why India is the worst AIDS-affected country in the world. The people on the board who have objected to the word should remember they are in this world because of sex.”

Cast: SHAH RUKH KHAN, KAJOL, JIMMY SHERGILL, SONIYA JEHAN

Producer: KARAN JOHAR, SHAH RUKH KHAN

Director:  KARAN JOHAR



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