Fenil and Bollywood

Posts Tagged ‘promo

Producer: EKTA KAPOOR, SHOBHA KAPOOR, PRIYA SREEDHARAN

Director: DIBAKAR BANERJEE

CHECK OUT THE POSTER OF THE FILM HERE!

Vidhu Vinod Chopra changes his mind about screening the Raajneeti promo during the interval of 3 Idiots, Prakash Jha is not surprised by the volte face

By Vickey Lalwani (MUMBAI MIRROR; December 22, 2009)


One wonders why Vidhu Vinod Chopra, whose 3 Idiots is definitely the most awaited film of 2009, is nervous and insecure just three days before the release. Why else would he ask UTV (distributors of Prakash Jha’s Raajneeti) to withdraw the Raajneeti trailer, which was scheduled to be shown during the interval of 3 Idiots? Or is this the brainchild of the marketing head of the film, Aamir Khan, who seldom likes to share the limelight with anybody else?

According to a source, Vidhu called up UTV and told them that he didn’t want the Raajneeti trailer screened during 3 Idiots. “This decision came in the wake of a private screening of 3 Idiots held recently. Everybody who saw the film spoke very highly about the trailer of Raajneeti and felt that it would be a very strong film. This set Vidhu’s mind ticking and he decided that he would rather do away with the trailer than have people distracted from 3 Idiots.”

Vidhu Vinod Chopra Prakash Jha

Speaking from New York, Jha confirmed that UTV had informed him about Vidhu’s decision. He said, “Vidhu had seen the trailer of Raajneeti and told me that it would be a pleasure to screen it. But now he has developed cold feet at the last minute. UTV told me that Vidhu found that at a recent screening of 3 Idiots, people who saw the film were talking only about the trailer of Raajneeti. Vidhu hasn’t spoken to me but I learnt that he found the trailer of Raajneeti too powerful.”

But Jha also said that he knew this was coming. He added, “I know Vidhu since our FTII days. I had told UTV that I can’t trust Vidhu till the last moment. Woh kabhi decision leta hai, kabhi nahin leta hai, ek minute khush ho jata hai, doosre minute bahut pareshan ho jata hai. It’s not unusual. That is Vidhu’s nature. Ab kya karein?”

However, the trailer of Raajneeti has already been attached to the overseas prints, which have left Indian shores. How will he remove the trailer from those prints now? Jha replied, “That I don’t know. But I have heard that he will remove it from the prints to be released in India,” and quickly added, “I sympathise with Vidhu.”

We sent a text message to Vidhu asking why he reversed his decision to carry the trailer of Raajneeti, but the moody filmmaker did not reply.

Khans in attendance

While the entire industry has tried to get the three Khans together on the same platform, they have always been unsuccessful. However, now the three Khans will be together under one roof during the premiere of 3 Idiots on Wednesday night.

While Aamir, who stars in the film, has called everyone including his arch rival SRK and his friend Salman for the premiere. All of them have confirmed their presence. Even Amitabh Bachchan has confirmed that he will be attending the premiere, which makes it one of the biggest events of recent times.

It will be interesting to see the fireworks when the three Khans meet under one roof.

Raajneeti
What happens when Aishwarya Rai Bachchan and Salman Khan bump into each other?

By Mumbai Mirror Bureau (December 18, 2009)


What do you say to your ex-flame when you bump into him? Nothing. You look through him, or at least that is the strategy Aishwarya Rai Bachchan is endorsing these days. This is what happened just a few days ago (On Monday to be precise) when Salman Khan and Aishwarya crossed each other’s paths.

The said incident took place at Mehboob Studios where Aishwarya is busy shooting for Sanjay Leela Bhansali’s Guzaarish and Salman Khan was shooting for a promo for his next release, Veer.

According to an onlooker, Salman emerged from his car and was talking on the phone with a smile on his face. Soon, his smile turned into a frown as at the same time, Aishwarya stepped out and was walking towards her van.


Both froze. Our source, who was present at the studio, insists that they did look into each other’s eyes for a moment and immediately looked the other way.

Aishwarya entered her van immediately, so our source couldn’t gauge her reaction. But the source did catch Salman’s discomfort.

The source insists that after the incident, Khan was not too keen on shooting but couldn’t bail out of the shoot.

“Though he walked in talking on the phone with a smile, after coming face-to-face with Aishwarya he didn’t utter a single word, except when he was facing the camera,” the source concludes.

By Taran Adarsh, December 17, 2009 – 08:19 IST

Raajneeti

Everyone’s keenly awaiting Prakash Jha’s multi-starrer RAAJNEETI. It goes without saying that this is one of those keenly anticipated films of 2010 [it’s slated for release in May]. While Prakash Jha had officially announced the release date of the film a month ago, one would be able to watch the first look of the film next week – almost five months before the film releases.

Yes, the first promo of RAAJNEETI will be unveiled with the prints of 3 IDIOTS next Friday. Reportedly, RAAJNEETI is the present-day adaptation of Mahabharata.

BOLLYWOOD HUNGAMA.COM

CHECK OUT THE PROMO OF MY NAME IS KHAN HERE!

By Faridoon Shahryar, December 16, 2009 – 23:10 IST

Click above for more event stills

My Name Is Khan and I am not a terrorist…this line from the First Look promo of Shahrukh-Kajol propelled ‘My Name Is Khan‘ hits you with an incredible force that sends shivers of goose pimples within. Obviously the paramount question is that whether the SRK-Kajol chemistry works magic again. Yes, it does…Big Time. It seems the duo are meant to fall in love and transmit that love-electricity on celluloid to millions of people across the world.

MNIK promo successfully opens a window to what the basic story is, whips up an engaging drama and leaves you panting for more. Rizwan’s (Shahrukh) disability is blanketed by Mandira’s (Kajol) overwhelmingly deep affection. How 9/11 changes lives forever and for some strange innocent reason Rizwan wants to meet up with the President Of America. There’s a strong resistance and guns blaze on the roads of suspicion.

There are two significant lines that stay with you when the promo is over. First one is: He believed that if you do good deeds…good things will happen to you. And the second is: We are stronger than our fears. It seems that the Writing will be the strong point of ‘My Name Is Khan‘ and undoubtedly Karan Johar is treading a territory that in all probability will enrich the Indian film industry.

The production design looks top notch, cinematography is world class and the look of both Shahrukh and Kajol is different from what we’ve seen them in before. There’s a small section of a song ‘Noor-e-Khuda’ which comes at the beginning of the promo and it seems Shankar-Ehsaan-Loy have redeemed themselves after an average ‘London Dreams’. The background score sounds very attractive too.

Kajol’s breakdown scene sends chills down your spine. What a volcano of a talent she is. Shahrukh’s intense sincerity binds your attention from the first frame of the promo till its last. This may be the turning point in the career of Shahrukh Khan, the fantastic actor, who amazed earlier with magnificence in ‘Chak De India’.

It goes without saying that the First Look promo of ‘My Name Is Khan‘ whets your appetite for the real thing. One of the finest First Look promos in recent times.

BOLLYWOOD HUNGAMA.COM

Vishal Bhardwaj is upset that the censor board will not pass a promo of Ishqiya unless he beeps out the word ‘sex’ from the dialogue

By Kunal M Shah (MUMBAI MIRROR; December 17, 2009)


Vishal Bhardwaj is upset that the promo of his forthcoming film Ishqiya has not been passed by the censor board. The promo was to go on air from December 20. Only if Vishal agrees to beep the word ‘sex’ from a dialogue, will he be allowed to air it. The dialogue is spoken by Arshad Warsi and addressed to Naseeruddin Shah

Now Vishal has no option but to beep the apparently offensive word from the promo.

Ishqiya

Vinayak Azad, Regional Manager, Censor Board says, “We had initially passed the promo with an ‘A’ certificate for a theatrical release. Now they want a U/A certificate as they wanted it to air on television, which we allowed. Since the impact of the promos is higher on television because it is shown repeatedly, we asked for the word ‘sex’ to be beeped out. I believe they are not happy about it and want to approach the revising committee.”

Vishal Bhardwaj

The director, of course, doesn’t agree with the board’s views. Vishal Bhardwaj says, “It’s sad. Our society is regressing so much that we fear to even utter the word ‘sex’. And this is why India is the worst AIDS-affected country in the world. The people on the board who have objected to the word should remember they are in this world because of sex.”

Cast: SHAH RUKH KHAN, KAJOL, JIMMY SHERGILL, SONIYA JEHAN

Producer: KARAN JOHAR, SHAH RUKH KHAN

Director:  KARAN JOHAR


WHEN FILMS DON’T GET A TIMELY RELEASE…

RAAT GAYI BAAT GAYI:

Last week’s discussion of The Hangover brings to my mind another topic of the upcoming film Raat Gayi Baat Gayi (RGBG) which is all set to release on December 31. Presented by Percept, produced by Pritish Nandy and Rajat Kapoor and directed by Saurabh Shukla, RGBG stars Vinay Pathak, Rajat Kapoor, Neha Dhupia Anu Menon, Navneet Nishan and Dalip Tahil. The film was announced 2 years back in 2007 and it’s ready since a long long time. But due to some reason, the film which could have released earlier this year is now finally releasing (and anyways, when Percept is involved, then that film is bound to get postponed!!).

On the other hand, The Hangover released this year and took the world by storm. Unfortunately, RGBG’s plot is very similar to that of The Hangover. While The Hangover was a story of four friends going to LA for a bachelor party only to wake up the next morning and not remembering a thing, RGBG involves three men who attend a party with their wives and where they come across a sexy lady. The men get drunk and when they wake up next day, they couldn’t remember what happened after meeting the lady. So the amnesic angle is common in both of the films but the situations are drastically different.

However, RGBG is not a copy of Hangover as the script of RGBG was written way back and the shooting was also completed last year, some 7-8 months before Hangover released. But the damage is done-a huge section of moviegoing audience has already thrashed RGBG as a ‘copy’. Teasers of RGBG are uploaded on YouTube with the title ‘Promo-Raat Gayi Baat Gayi (Hangover Remake)’. Madness!

Now it remains how RGBG is received by the audience and critics. The exciting news is that it won the Best Film Award at the HBO’s South Asian International Film Festival held in New York in Oct-Nov. This again is an indication of the originality of the script of the film! I hope the lesson is learnt-let’s not waste time in releasing our films.

KHALLBALLI:

Khallballi, on the other hand, seems like a copy of De Dana Dan (but it’s not)! This flick too is ready since a long time. Directed by Ajay Chandok (director of flops like Nehlle Pe Dehlla, Team-The Force etc), it stars Nikhil Dwivedi (who debuted in My Name Is Anthony Gonsalves), Southern siren Sada, Rajpal Yadav, Suresh Menon, Johny Lever, Zakir Hussain, Asrani, Vrajesh Hirjee, Tiku Talsania, Chunky Pandey and many others. The promos of the film began somewhere in September last year and the film was scheduled to release on Jan 9, 2009. But it was pushed forward and since then, there has been no news on the film.

The producer of the film, Azam Khan who had carved out a wise promotional strategy for Phoonk, had even thought of a similar idea for Khallballi. During Phoonk, anyone sitting throughout the film without getting scared was to be given 5 lakhs. For Khallballi, the produced challenged anyone to sit through the film with a straight face without any signs of laughter. And the reward here was double-Rs. 10 lakhs!

After the film got postponed indefinitely, the contest was thrown out of the window and Azam Khan is now busy with Phoonk-2! Even if Khallballi gets a release in near future, it’ll be dubbed as a ‘poor man’s De Dana Dan’ as the plot in both films are almost same-the lovers and other interesting characters inside a hotel leading to mistaken identities and helter-skelter in the end! Very unfortunate!

CHECK OUT KHALLBALLI’S PROMO BELOW!


———————————————-
GET READY FOR AVATAR’S RELEASE


The biggest flick of all time, Avatar is hitting the screens tomorrow. Directed by James Cameron of Titanic fame, the film is expected to provide a fresh outstanding experience of cinema. The makers are recommending the viewers to watch it in 3D. But everywhere, the film is releasing in 3D in handful of theatres. Anyways, Avatar seems a must watch film and all those wanting to have some exciting experience should definitely watch it!

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/hbddsuolp/Fenils-Bollywood-Talk79

ROCKET SINGH GOES THE ‘THE HANGOVER’ WAY!

I always believe that promotion is of utmost importance for a film to succeed. It helps to create hype and arouse curiosity which in turn helps the film get a good opening. But some producers don’t stress too much on promotion, presumably for two reasons:

-> The producer doesn’t have enough money to publicize his product. Or maybe, the budget of the film went so high that the producer couldn’t afford to spend additional 2-3 crores on promotion

-> The producer is supremely confident of his product. He is confident that he has come up with a winner and come what may, it will attract audiences and do a great job commercially.

The second reason seems applicable as to why Rocket Singh-Salesman Of The Year, releasing tomorrow, isn’t promoted much.  Obviously, YRF aren’t short on funds so first reason can be ruled out. And going by Ranbir Kapoor’s confident declaration that Rocket Singh is his best film till date, it seems that the film will turn out to be a great entertainer. In his words, “I can proudly say that Rocket Singh… is not just my greatest film till date but also one of the greatest films made in the recent times. Believe me, it belongs to a different world altogether”.

Maybe, Ranbir did this as a personal publicity campaign on his part; after all, actors always do this, isn’t it? But it’s a fact that whenever the Chopras adopt a negligible promotional strategy for their film, then that film works wonders. ‘Chak De! India’ was also badly promoted and many trade pundits had predicted that it’ll fail. It even took an average opening. But the response was extremely positive and from the 2nd day, the film began attracting audiences in large numbers. It later turned out to be one of the biggest blockbusters of that year, 2007. Similarly, last year, Chopras went slow in promoting Rab Ne Bana Di Jodi which was very successful at the BO.

Another classic example is the case of The Hangover. How many of were aware of this film or had planned to see it when it released? The film had no famous stars and it also wasn’t promoted well across the world. In India, it released with a Hindi biggie, New York and Hollywood biggie, Terminator Salvation. The first day collections were pathetic. But the critics’ positive response and equally satisfying response of junta compelled moviegoers to catch this flick. In big cities, it ran for as many as 6-7 weeks (a rarity for Hollywood films) and was running with 70%+ occupancy even in weekdays!

So the point is-promotion is most vital but when your product is top-class and you are confident about its success, it’s okay to not promote the product much. Even ‘A Wednesday!’ and Mumbai Meri Jaan weren’t marketed well but later turned out to be two of the most loved films of 2008.

Coming back to Rocket Singh, the other reason why its promotion is low is because of Ranbir Kapoor’s presence in the film. He has received immense appreciation from his last 2 films, Wake Up Sid and Ajab Prem Ki Ghazab Kahani and is already on his way to become superstar. So maybe, YRF is of the opinion that Ranbir’s presence is now enough to get people to theatres. Also the title of the film, title song and the fact that it’s directed by Shimit Amin (director of Chak De and Ab Tak Chappan) has created some curiosity. If the film really turns out to be exciting as Ranbir has said, then he would be immediately crowned as the superstar for sure! Let’s hope for the best!
——————————————–
CELINA’S AWARD WINNING FLICK NOT RELEASING IN INDIA

Many moviegoers and even those in industry were shocked to hear that Celina Jaitly got the Best Female Actor award for her New Zealand flick Love Has No Language at the Cairo International Film Festival (CIFF)! A popular Bollywood screenwriter’s status on Facebook read, “Celina has won the Best Actor Award at CIFF. I’m trying to find out whether Stevie Wonder, Ravindra Jain and Nasser Khan (of Shadow fame) were the judges”! Such reactions were expected as Celina was never considered as an ‘actor’ anytime by majority. So this news came as 440 volt ka jakta!

Talking about the film, it has released in several countries but it still hasn’t got a release here in India and now Celina has confessed that the film won’t see a theatrical release here-it would come directly on DVDs. It pains to see inferior treatment being meted out to India so many times. The lead actress in the film is from India, she has even bagged a prestigious award and yet the film won’t release here-doesn’t sound fair, does it? Even Slumdog Millionaire got a very late release in India and it didn’t do a great job as people had already seen the film by downloading from the internet. Somewhere, this should stop!

CHECK OUT THE PROMO OF LOVE HAS NO LANGUAGE HERE

(Ranbir and Celina’s quotes taken from Bollywood Hungama.com)

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chidprllp/Fenils-Bollywood-Talk78

Cast: UDAY CHOPRA, PRIYANKA CHOPRA & DINO MOREA

Director: JUGAL HANSRAJ

Producer: UDAY CHOPRA!!

CHECK OUT THE FIRST LOOK OF THE FILM HERE!