Fenil and Bollywood

Posts Tagged ‘promos

By IANS (Mid-Day; December 26, 2009)

Vishal Bhardwaj’s production venture “Ishqiya” faced the censor board’s ire for using the word ‘sex’ in its promos. But the ban has been lifted, giving respite to the producers.

The film has a scene where actor Arshad Warsi uses the three letter word, but it did not go down very well with the censor board.

Bhardwaj and his co-producers managed to convince the board members that the word was needed, and they finally gave their nod.

“It was initially decided that the word would be beeped and we gave an application for it to the revising committee, that comprises six-seven members. We had to convince them and make them understand that the word is essential for the film and the dialogue,” Mansi Maroo, co-producer of the film, said on phone from Mumbai.

With the censor board’s approval, the producers will re-launch the promos with the word audible.

“The dialogue lost its impact because of the ‘beep’ and now our whole plan has been delayed. In order to rectify things, we will have to re-do the scene and launch another promo with the word audible,” she said.

Asked if Bhardwaj too accompanied the other producers to the meeting with the censor board, Maroo added: “Vishal did not go for the meeting but he did have talks with the censor board people.”

Set in eastern Uttar Pradesh, “Ishqiya” is a tale of romance between individuals caught in a web of crime, suspense, passion and deceit. Directed by debutant Abhishek Chaubey, the film also stars Naseeruddin Shah and Vidya balan in pivotal roles.

Maroo also revealed that such procedures create hindrance in the film’s promotion.

“We have lost two-weeks of right promotion.”

“However, we are glad that finally we were heard and our job was done,” she added.

IANS tried to contact censor board chief Sharmila Tagore, but she was not available.

“Ishqiya” is slated to release Jan 29.

The Pyaar Impossible promos will focus on Priyanka Chopra’s campus bomb avatar rather than Uday Chopra’s nerdy act, after the box-office failure of Rocket Singh…

By Subhash K Jha (MUMBAI MIRROR; December 18, 2009)


The failure of Rocket Singh – Salesman of the Year is making producers YRF rethink the strategy of their next release, Pyaar Impossible. With Ranbir Kapoor’s nerd act in Rocket Singh… not going down well with the audience, there is a huge question mark regarding the success of Pyaar Impossible.

The film has Yash Raj scion Uday Chopra playing the consummate geek who adores the campus beauty, Priyanka Chopra from far.

With the release just a few weeks away (January 8), there’s an air of panic at the production house. One of their regular actors says, “Pyaar Impossible was designed as a vehicle for Uday. However, with nerdy heroes not doing well, everyone feels that the timid act needs to be toned down, but now it’s too late.”

Yash Raj, who had earlier thought of weaving the promos around Uday’s nerd act, has decided that it is safer to play up Priyanka’s sexy avatar instead. They are now deflecting the marketing attention from his nerd act to focus on Priyanka’s campus bomb act. Even then there’s a problem because What’s Your Raashee? proved Priyanka can’t carry a film on her shoulders.”

Pyaar Impossible

Incidentally, last year, Yash Raj’s Rab Ne Bana Di Jodi, where Shah Rukh Khan played a nerd was a huge box-office success. Aditya Chopra was so inspired by the film’s success that the brief he gave at Yash Raj for 2009 was to go full-throttle with the saga of the underdog.

A source adds, “Pyaar Impossible is a litmus test for YRF. It was designed as a comeback vehicle for Uday. But then Rani Mukerji’s nerdy act in men’s clothes in Dil Bole Hadippa bombed. However, it was the box-office outcome of Rocket Singh where Ranbir plays the nerd with relish that has stunned YRF the most.”

When questioned about the non-viability of the underdog, Pyaar Impossible director Jugal Hansraj says that he is sure that the failure of nerdy heroes in 2009 will not adversely affect his film. “We have approached the character of the nerd in Pyaar Impossible realistically. Uday’s character has been depicted as a brilliant student at University who is socially challenged and has no friends. He plays a nerd in a subtle manner even though this is a light-hearted romantic film.”

ON A HIGH: Himesh Reshammiya
After scoring music for 100 films, 500 songs and huge shows worldwide, singer-actor Himesh Reshammiya still feels like a newcomer

HARSHADA REGE Times News Network (BOMBAY TIMES; December 3, 2009)

It’s time to tune into Himesh Reshammiya once again as the composer turned-singer turned-actor prepares to step on the silver screen for the third time with Radio today. Himesh, who has been there and done it all, says he feels like this is debut. “Everything about the film is new. Be it my look, music, subject or the sensibilities. It’s something that people will relate to. It’s something that I would watch myself,” he says. The movie is about Vivan, a radio jockey, who gives people advice on their relationship troubles, but doesn’t know where his relationships are heading. The film apparently has already covered its cost through music sales, video and satellite rights. “Yes, the movie is a profitable venture even before its release, but I am looking forward to the audience’s reaction. I have worked a lot on this character and I crave for recognition as an actor,” admits Himesh. Of course, the composer, who has scored music for 100 films, 500 songs and has been part of many shows worldwide, is happy that the music has been appreciated so much and has been rocking the music charts. “Yes, the music is completely different. It’s a new sound, a new voice,” he says. Despite some people putting him down, Himesh has managed to brave the odds. And this time around he has gone for a makeover all over again. He will be seen sporting short hair and in a casual avatar. But this isn’t anything new for Himesh. “Be it my music or look, I have always believed in experimenting. People have appreciated my look in the promos too,” he says.

DE DANA DAN-COMBINATION OF SUCCESSFUL COMBOS!

This year hasn’t been great for Akshay Kumar as all his films have flopped at the BO, with an exception for Kambakkht Ishq which was average. De Dana Dan, which releases tomorrow, is the last film of Akshay in 2009 and it’s expected to be one of the biggest hits this year. The promos have been excellent, the film has wonderful star cast and is helmed by the comedy expert Priyadarshan. But most importantly, the film consists of all the hit combos which have worked big big time in the past! Let us have a look at these combos:

Akshay-Suniel-Paresh: The chemistry between the three actors worked wonders in Hera Pheri and also in its sequel, Phir Hera Pheri. The tigdi is super-hit and still in demand. In fact, any producer will be ready to pump as much money as needed if these three are ready to come together in a film!

Akshay-Katrina: They have been one of the most-popular jodis of Bollywood. Although their first film together, Humko Deewana Kar Gaye failed, their sizzling chemistry has worked in all other films. Even in De Dana Dan, both look wonderful together and they have also sizzling rain song in the film, Gale Lag Jaa, which is guaranteed to soar the temperature in the theatre!

Akshay-Priyadarshan: Akshay has till now worked on four films with Priyadarshan (Hera Pheri, Garam Masala, Bhagam Bhag, Bhool Bhulaiyaa) and all of them have been super hits at the BO. Even De Dana is expected to be another hit for the actor-director.

Priyadarshan-Venus: This is also a winning combination with 100% success rate. Venus produced Priyan’s Hungama, Hulchul and Garam Masala and all three proved to be successful. So there is little doubt that their fourth film together will work too. In Priyadarshan’s words, “I have always said that I am lucky for Ratan Jain (who heads Venus) and he is lucky for me

Thus, De Dana Dan with all these factors going in its favour will definitely take a huge opening and if the film turns out well, there would be no stopping it!
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KURBAAN FAILS


Last Friday’s spectacular release, Kurbaan, has flopped which has shocked one and all. The film didn’t even take a decent opening inspite of big names associated like Karan Johar, Saif-Kareena and UTV and inspite of critical acclaim. I feel the major reason could be excessive violence which put a section of audiences away. Another would be its serious theme. I don’t buy the point at all that audiences weren’t interested in watching terrorism films. Anyways, it’s disappointing to see sincere efforts not getting their due, and that film like Tum Mile getting better opening than Kurbaan!

With Kurbaan’s debacle, this year has turned to be disappointing for UTV. In 2009, only 2 films of the production-Dev D and Kaminey worked at the BO while the rest-Delhi-6, Dhoondte Reh Jaoge, Agyaat, What’s Your Raashee? and Main Aurr Mrs Khanna failed. UTV also distributed Johar’s Wake Up Sid which ran successfully only in big city multiplexes. Let’s hope UTV will spring back in 2010!

Karan Johar on Vivek Oberoi’s role in Kurbaan, and why the actor has been missing from the promos of the film

 

HARSHADA REGE (BOMBAY TIMES; November 16, 2009)

Vivek Oberoi is all set to impress the audience in Kurbaan that’s being produced by Dharma Productions. The actor who hasn’t been seen in the initial promos of the film will be very much a part of it. While rumour mongers were wondering why was the actor being kept out of the publicity campaign, we got to know that it’s all a part of the publicity strategy. Producer Karan Johar says, “It has been a planned strategy because we didn’t want people to think that this is another love triangle between Saif, Kareena and Vivek. Yes, the movie is a love story between Saif and Kareena, but Vivek isn’t part of a triangle.” Speaking about Vivek’s role in the movie, Karan says, “Vivek’s character takes the movie forward. It’s very important to the movie.” Vivek’s act will definitely be one of the USPs of the film. “He has done absolute justice to his character. Watch out for him!” adds Karan. The actor will now also be a part of the second round of promotions.

Aishwarya Rai Bachchan is playing the good bahu to the hilt; she is taking charge of the marketing strategy to aggressively promote her father-in-law Amitabh Bachchan’s production, Paa

By Vickey Lalwani (MUMBAI MIRROR; October 31, 2009)

Amitabh Bachchan has a new ally. He can now count on his bahu Aishwarya Rai’s savvy to help him resurrect ABCL (now AB Corp). She is determined to see that Balki’s Paa is a success and has involved herself in many aspects of promoting the film, including laying down the marketing strategy.

 

Since she returned from Malshej Ghat after completing her schedule of Mani Ratnam’s Raavana, Paa has become her priority. After all, it stars her beloved Pa and husband Abhishek Bachchan.

A source said, “This is perhaps the first time that Aishwarya is involved in the marketing strategy of a film. Aishwarya wants Paa to be a big box-office success. She is leaving no stone unturned to see that it works with the audience.”

So what exactly is Aishwarya doing for Paa? Our source revealed, “She is taking almost all the marketing decisions related to the film and laying down various strategies on how to promote it. For this, she is spending hours with the creative and the marketing teams.”

The Bachchan men consider her inputs very valuable and most of her suggestions are being implemented in a big way. Director Balki said, “Paa is an AB Corp production. So, I am sure that Aishwarya is involved with the film in different ways.”

Aishwarya Rai Bachchan

When asked to elaborate, Balki said, “Today, a film in not just restricted to promos and trailers in terms of promotion. A lot of events and onground activity also form a part of the promotional strategy. Aishwarya has many wonderful suggestions about the same.”

Paa has an unconventional storyline where Amitabh plays Abhishek’s son. Going all out to make it a commercially viable product, Aishwarya has engineered the holding of certain events. Balki added, “Aishwarya has ideated some thematic events which will add to the excitement of the film. We will be holding those events nearer to the release of the film. Those events will help us reach out to a lot more people. I can’t divulge the theme at this point of time. Paa’s release is still a month away.”

Creative differences crop up between Aamir Khan and Raju Hirani over the promos of 3 Idiots. Will this irreparably damage the relationship between the two powerful personalities…

By Kunal M Shah (MUMBAI MIRROR; October 22, 2009)

Raju Hirani

Aamir Khan

Raju Hirani and Aamir Khan have been getting along during the making of 3 Idiots… so far. Given Aamir’s reputation as a controlling actor, there were bound to be creative differences. The first crack has appeared as Aamir has disagreed with Raju Hirani over the promos that the latter has selected. The actor is convinced of his views, but Raju isn’t budging either. It seems like a clash of egos is in the offing as both, the actor and the director, have proved their creative mettle.

The conscientious Raju Hirani and an equally dignified Aamir Khan did not get into a verbal disagreement, but Aamir quietly left the office as he was entirely unmoved by the promo selection. The clash may lead to problems with the promotions as Aamir now remains unavailable to the film’s unit.

Our source said, “There were three promos cut for the first look. The selected promo will be incorporated with the release of London Dreams on October 30. One promo was unanimously rejected by the three strong-headed guys, producer Vidhu Vinod Chopra, director Raju Hirani and actor Aamir Khan. The promos which Aamir preferred showed the film as it is, while Raju wanted to show the spirit of the film in its first look. Raju was not in favour of the promo which was cut on Aamir’s behest. So, when Raju said that he wanted to use the promo that he has finalised, Aamir tried to reason with him for close to 45 minutes. Aamir then realised that Raju wasn’t going to change his decision. An irate Aamir just left the office. The creative difference happened on Sunday at Vidhu’s Bandra office and Aamir has not visited them since, although the unit has been calling him. There was also a promotional event planned for Oct 29 for the unveiling of the first look of the film. But no one knows if it will happen now.”

The source further said, “Not many directors have the guts to stand up for their ideas in front of a star like Aamir Khan and put their foot down saying that they want something their own way. Aamir might be upset right now, but we are sure that his respect for Raju will bring him around. However, right now all’s not well.”

Aamir Khan and Raju Hirani remained unavailable for comment.