Fenil and Bollywood

Posts Tagged ‘promotion

YAHOO.COM (January 2, 2010)

Mumbai, Jan 2 (IANS) Director Rajkumar Hirani Saturday produced the credits agreement with author Chetan Bhagat for hit film ‘3 Idiots’ and maintained that the movie was not a copy of the bestseller ‘Five Point Someone’.

Hirani distributed copies of an agreement of credit and a non-disclosure agreement signed by Bhagat Sep 1, 2005 and Oct 3, 2007 respectively. Screenplay writer Abhijat Joshi was also present at the media meet.

‘It shall be obligatory on the part of the producer to accord credit to the author in the rolling credits… as under – Based on the novel ‘Five Point Someone’,’ the agreement on the issue of credit states.

The non-disclosure agreement was signed after Hirani gave a ‘four-hour narration’ of the final script to Bhagat, the director said.

Hirani also supported his argument by giving a copy of an interview that Bhagat gave to IANS Sep 26, 2008 titled: ‘I liked the final script of ‘Three Idiots’: Chetan Bhagat.’

‘The director took my book as the base but he has changed it according to his requirements. He took permission from me before taking my story but has not involved me in making it into the final script. But he has shown me the final script and I have liked it too,’ Bhagat had told IANS.

The credit row surfaced after Bhagat had posted on his blog that ’70 percent’ of ‘3 Idiots’ is based on his book and therefore he should have got a prominent place in the rolling credits as well as during the film promotion. He also said that he was not shown the final script.

Producer Vidhu Vinod Chopra has said that as per their agreement, Bhagat’s name appeared in the rolling credits and he was paid the due amount.

Hirani, who has helmed movies like ‘Munnabhai MBBS’ and ‘Lage Raho Munnabhai’, also pointed out that the producer had bought the rights of ‘Five Point Someone’.

Hence, it was their prerogative whether to use ‘five percent of the book or 70 percent of it’.

Some crew members of the much delayed Agent Vinod have opted out of the project for fear of being jobless after signing a contract with the production house

By Sonal Chawla (MUMBAI MIRROR; December 19, 2009)


Saif Ali Khan and Dinesh Vijan’s Agent Vinod, which finally seemed poised to take off, has been delayed again. Due to this, some crew members got fed up of waiting for the film to go on the floors and hence opted out of it to work in other viable projects.

The film was supposed to go on the floors in July, but Saif could not find time for Agent Vinod as he was busy with the promotions of Love Aaj Kal. Later, both Kareena and Saif got busy with Kurbaan and the film got postponed. Then Kareena’s dates were given away to the Bollywood version of Stepmom, so the film got delayed even further to January. Now, it is finally reported that the film will begin in the second half of the next year.

A source from the unit, who has backed out of the film, says, “We have been roped in for this project for over six months. We were first informed that the movie will go on the floors in December, which was then pushed to January. Finally, the other day, we got a call from the production house saying that the film might go on the floors by April and we need to sign the contract papers.”

It was the commitment to the project, which seemed on a shaky path that made them back out of it. The source adds, “How can we sign the contract papers? Once we sign the contract, we can’t work anywhere else. So, we will be jobless till this movie goes on the floors. Given this inconvenience, many of us have backed out of the film. We are not signing the contract as we don’t want to be bound with the production house for so many months. If we do sign the contract we will be twiddling our thumbs and not earning money. Some of us have moved on since there is no guarantee of when exactly the film will take off. Meanwhile, we are taking up some other projects,” adds the source.

Producer Dinesh Vijan remained unavailable for comment. Guess Agent Vinod and he were having a fictitious tete-a-tete.

ROCKET SINGH GOES THE ‘THE HANGOVER’ WAY!

I always believe that promotion is of utmost importance for a film to succeed. It helps to create hype and arouse curiosity which in turn helps the film get a good opening. But some producers don’t stress too much on promotion, presumably for two reasons:

-> The producer doesn’t have enough money to publicize his product. Or maybe, the budget of the film went so high that the producer couldn’t afford to spend additional 2-3 crores on promotion

-> The producer is supremely confident of his product. He is confident that he has come up with a winner and come what may, it will attract audiences and do a great job commercially.

The second reason seems applicable as to why Rocket Singh-Salesman Of The Year, releasing tomorrow, isn’t promoted much.  Obviously, YRF aren’t short on funds so first reason can be ruled out. And going by Ranbir Kapoor’s confident declaration that Rocket Singh is his best film till date, it seems that the film will turn out to be a great entertainer. In his words, “I can proudly say that Rocket Singh… is not just my greatest film till date but also one of the greatest films made in the recent times. Believe me, it belongs to a different world altogether”.

Maybe, Ranbir did this as a personal publicity campaign on his part; after all, actors always do this, isn’t it? But it’s a fact that whenever the Chopras adopt a negligible promotional strategy for their film, then that film works wonders. ‘Chak De! India’ was also badly promoted and many trade pundits had predicted that it’ll fail. It even took an average opening. But the response was extremely positive and from the 2nd day, the film began attracting audiences in large numbers. It later turned out to be one of the biggest blockbusters of that year, 2007. Similarly, last year, Chopras went slow in promoting Rab Ne Bana Di Jodi which was very successful at the BO.

Another classic example is the case of The Hangover. How many of were aware of this film or had planned to see it when it released? The film had no famous stars and it also wasn’t promoted well across the world. In India, it released with a Hindi biggie, New York and Hollywood biggie, Terminator Salvation. The first day collections were pathetic. But the critics’ positive response and equally satisfying response of junta compelled moviegoers to catch this flick. In big cities, it ran for as many as 6-7 weeks (a rarity for Hollywood films) and was running with 70%+ occupancy even in weekdays!

So the point is-promotion is most vital but when your product is top-class and you are confident about its success, it’s okay to not promote the product much. Even ‘A Wednesday!’ and Mumbai Meri Jaan weren’t marketed well but later turned out to be two of the most loved films of 2008.

Coming back to Rocket Singh, the other reason why its promotion is low is because of Ranbir Kapoor’s presence in the film. He has received immense appreciation from his last 2 films, Wake Up Sid and Ajab Prem Ki Ghazab Kahani and is already on his way to become superstar. So maybe, YRF is of the opinion that Ranbir’s presence is now enough to get people to theatres. Also the title of the film, title song and the fact that it’s directed by Shimit Amin (director of Chak De and Ab Tak Chappan) has created some curiosity. If the film really turns out to be exciting as Ranbir has said, then he would be immediately crowned as the superstar for sure! Let’s hope for the best!
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CELINA’S AWARD WINNING FLICK NOT RELEASING IN INDIA

Many moviegoers and even those in industry were shocked to hear that Celina Jaitly got the Best Female Actor award for her New Zealand flick Love Has No Language at the Cairo International Film Festival (CIFF)! A popular Bollywood screenwriter’s status on Facebook read, “Celina has won the Best Actor Award at CIFF. I’m trying to find out whether Stevie Wonder, Ravindra Jain and Nasser Khan (of Shadow fame) were the judges”! Such reactions were expected as Celina was never considered as an ‘actor’ anytime by majority. So this news came as 440 volt ka jakta!

Talking about the film, it has released in several countries but it still hasn’t got a release here in India and now Celina has confessed that the film won’t see a theatrical release here-it would come directly on DVDs. It pains to see inferior treatment being meted out to India so many times. The lead actress in the film is from India, she has even bagged a prestigious award and yet the film won’t release here-doesn’t sound fair, does it? Even Slumdog Millionaire got a very late release in India and it didn’t do a great job as people had already seen the film by downloading from the internet. Somewhere, this should stop!

CHECK OUT THE PROMO OF LOVE HAS NO LANGUAGE HERE

(Ranbir and Celina’s quotes taken from Bollywood Hungama.com)

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chidprllp/Fenils-Bollywood-Talk78

Two prominent Bollywood filmmakers — Manmohan Shetty and Bobby Bedi — have spoken against multiplexes and the high price of tickets, saying these two factors could destroy the industry.

Multiplexes killing Bollywood, say filmmakers

“The main culprit to bring down Bollywood are multiplexes,” said Shetty, who started the trend of multiplex cinema chains.

“The tickets are priced so high that people who used to watch the movies by paying Rs.30 to Rs.40 are not coming to cinema halls anymore,” Shetty said at a conference, ‘India – The Big Picture’, organised by the Confederation of Indian Industry (CII).

“With high budgets and high priced tickets at multiplexes, film business has become difficult,” he added.

Shetty, who produced movies like ‘GangaaJal’, also said the fees charged by stars have made movie production a tricky business.

“Even though film producers spend Rs.10-15 crore on promotion of films, it is difficult to recover the amount,” he said, adding that a star like Akshay Kumar, who earlier used to charge Rs.1 crore now commands Rs.25 crore.

Film producer Bobby Bedi, in his address at the same conference that was organised on the occasion of the 40th edition of the International Film Festival of India, equated high priced tickets to the Frankenstein monster that would soon “eat us all up”.

“By pricing the tickets high, the industry has created a monster which will eat us all up like Frankenstein,” said Bedi, whose Kaleidoscope Entertainment has produced blockbusters like ‘Saathiya’, ‘Maqbool’ and ‘Bandit Queen’.

“The need today is for us to lower the ticket prices and the cost of production,” he added.

“We shout from the rooftop about making 1,000 films in India every year. But only 84 films out of the 400 films are hits. What happens to the rest of the films and the money invested in them,” he asked.

Bedi also blamed the entry of corporate sector into film business for the unprecedented upswing in production costs and skyrocketing fees of stars.

“For ‘Mangal Pandey’, Aamir Khan was paid a princely sum of Rs.4 crore. In five years, the price could have a zero added to it,” he said.

“Corporates came into the film industry with pots of money. Now that they have made losses, they are exiting the market. Today, corporates are bleeding from the wounds they themselves inflicted.”

Source: IANS

Aamir Khan has been denied permission to address a student gathering at the Sri Ram College of Commerce in New Delhi to promote 3 Idiots today because of security issues; he is heart-broken

By Meena Iyer (MUMBAI MIRROR; November 25, 2009)

Aamir Khan’s plan to address a huge gathering of 35,000 students from 14 colleges and select media persons at Sri Ram College of Commerce in New Delhi today was foiled.
At the nth hour, the Delhi Administration cited security hazards and cancelled the permission given to the actor to address the gathering. Aamir, who is in the capital to promote 3 Idiots, was supposed to unveil a song and the theatrical promos of his new film.

Aamir, who had gone to New Delhi a couple of days ago, to attend a family wedding from his wife Kiran Rao’s side, is now heart-broken. Apart from being disheartened about not addressing the student gathering at the campus, Aamir was also dismayed about not being in the college where he was looking forward to serving and eating canteen food along with his guests today morning.

It is said that the actor personally called authorities in the State Government requesting them not to cancel his permission but to no avail.

Late last night, Vidhu Vinod Chopra’s production team was looking for a five-star hotel in Delhi as an alternate venue to hold the student-media meet.

Confirming the news, Aamir says, “I am sad that I couldn’t meet the students at their campus. I didn’t want to have the event at a five-star hotel. It goes against the character of the film. In fact, it is just what I didn’t want.”

Sources say that Aamir is doubly sad about missing out on addressing students in the Delhi University because something similar had happened with him during the promotion of Rang De Basanti, which was also a college campus drama.

A source from the production unit of 3 Idiots says, “This is the second time that Aamir has been denied permission to host a student gathering at a college campus and he was really upset by the turn of events last evening.”

SIZZLING! Kareena Kapoor and Aamir Khan in their upcoming film For more pictures of the actors, visit http://photogallery.indiatimes.com

MEENA IYER Times News Network (BOMBAY TIMES; November 9, 2009)

This is not a first look story for Raju Hirani’s 3 Idiots… this is about the dilemma Kareena Kapoor is facing in promoting two of her most ambitious films simultaneously.

After Kambakkht Ishq and Main Aur Mrs Khanna this year, both of which didn’t do anything for her, Kareena’s performances in Kurbaan and 3 Idiots are generating a deafening buzz already… and Bollywood’s most powerful actress is literally running between real life beau Saif Ali Khan (Kurbaan) and good friend Aamir (3 Idiots) between November 9-15 … because that’s how her dates have been allotted for promotions.

Says Bebo, “Both Saif and Aamir are very dear to me. I think I’ve created magic with both co-stars and it is impossible for me to choose one over the other.” She recently shot a supererotic, romantic number with Aamir in artificial rain. Insiders say that though the focal point in 3 Idiots is not the Aamir-Kareena romance, it is still a very endearing part of it. While Saif maintains that there is a tremendous curiosity about his pairing with Kareena because they are a real life couple too, Aamir says, “Kareena is one of the most beautiful actresses that we have today. She is also a very good friend and we have both worked very hard on this rain song. I hope people like it.” He’s done wet songs before with Sonali Bendre in Sarfarosh and in Fanaa with Kajol, in which his chemistry with both actresses was highly appreciated… but with Kareena, well, Aamir feels the chemistry is combustible. Any wonder Bebo is smiling like a Cheshire cat that has got the cream.

SHOW ME THE MONEY: Sanjay Dutt, Zayed Khan and Akshay Kumar; (top) Lara Dutta in the film
Huge opening adds to the celebrations

MEENA IYER Times News Network (BOMBAY TIMES; October 22, 2009)


The extended Diwali weekend has proved to be a boon for last week’s Bollywood releases. Shree Ashtavinayak Cine Vision Ltd’s underwater thriller Blue that opened this Festival of Lights, benefitted big time because it raked in a huge initial in the celebration period.

Trade analyst Taran Adarsh says, “The promotion and publicity helped it to get a grand opening.” He also believes that since India hadn’t seen any thrillers involv
ing underwater action sequences, this proved to be the USP of the film.

Uday Singh, CEO, PVR Pictures, says, “We opened wide… and the first four days’ collections have been extremely encouraging.” Uday feels that Blue is a large screen spectacle and the audience is taken in by the sheer opulence of the product.

The makers of the film are upbeat, too, because they say that the opening weekend collection is one of the best initials an Akshay Kumar film has taken. “The Khiladi has proved once again that he is
one of the biggest Bollywood stars,” says a leading distributor.

International pop superstar Kylie Minogue’s ditty Chiggy Wiggy with Akshay has also found its share of fans. “Blue has hit the jackpot,” is Taran’s opinion.

It is estimated that the film’s collection has benefitted by the sheer magnitude of the number of screens it hit — over 2,000 worldwide. And with no new major releases lined up this week, Blue still holds viewers’ fancy.
meena.iyer@timesgroup.com

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