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The Pyaar Impossible promos will focus on Priyanka Chopra’s campus bomb avatar rather than Uday Chopra’s nerdy act, after the box-office failure of Rocket Singh…

By Subhash K Jha (MUMBAI MIRROR; December 18, 2009)


The failure of Rocket Singh – Salesman of the Year is making producers YRF rethink the strategy of their next release, Pyaar Impossible. With Ranbir Kapoor’s nerd act in Rocket Singh… not going down well with the audience, there is a huge question mark regarding the success of Pyaar Impossible.

The film has Yash Raj scion Uday Chopra playing the consummate geek who adores the campus beauty, Priyanka Chopra from far.

With the release just a few weeks away (January 8), there’s an air of panic at the production house. One of their regular actors says, “Pyaar Impossible was designed as a vehicle for Uday. However, with nerdy heroes not doing well, everyone feels that the timid act needs to be toned down, but now it’s too late.”

Yash Raj, who had earlier thought of weaving the promos around Uday’s nerd act, has decided that it is safer to play up Priyanka’s sexy avatar instead. They are now deflecting the marketing attention from his nerd act to focus on Priyanka’s campus bomb act. Even then there’s a problem because What’s Your Raashee? proved Priyanka can’t carry a film on her shoulders.”

Pyaar Impossible

Incidentally, last year, Yash Raj’s Rab Ne Bana Di Jodi, where Shah Rukh Khan played a nerd was a huge box-office success. Aditya Chopra was so inspired by the film’s success that the brief he gave at Yash Raj for 2009 was to go full-throttle with the saga of the underdog.

A source adds, “Pyaar Impossible is a litmus test for YRF. It was designed as a comeback vehicle for Uday. But then Rani Mukerji’s nerdy act in men’s clothes in Dil Bole Hadippa bombed. However, it was the box-office outcome of Rocket Singh where Ranbir plays the nerd with relish that has stunned YRF the most.”

When questioned about the non-viability of the underdog, Pyaar Impossible director Jugal Hansraj says that he is sure that the failure of nerdy heroes in 2009 will not adversely affect his film. “We have approached the character of the nerd in Pyaar Impossible realistically. Uday’s character has been depicted as a brilliant student at University who is socially challenged and has no friends. He plays a nerd in a subtle manner even though this is a light-hearted romantic film.”

ALL SET: Priyanka Chopra

MEENA IYER Times News Network (BOMBAY TIMES; December 10, 2009)


Life has come a full circle for former Miss World Priyanka Chopra. On December 12, nine years after she picked up her own crown, PC will be on the beauty pageant podium in Johannesburg as a judge for the final round of this year’s Miss World contest. “When Julia Morley, who is in charge of the beauty pageant, invited me to be a judge, I was ecstatic. There I was a teenager all those years ago, nervous as a help on the same platform. Now I’m going in a totally different capacity,” said Priyanka. The actress is happy she could work her busy shooting schedules around to accommodate this contest, which she considers a very prestigious one.


Back home, too, Priyanka is in a very happy place. Kareena Kapoor, Katrina Kaif and she are the top three Bollywood beauties who wield a certain power over the box office. Naturally, the best projects are divided between them. “This was a good year,” said the actress, “and hopefully 2010 will be as good if not better.”


She happily starts the year with Pyaar Impossible in January while also shooting with hotshot Ranbir Kapoor for Sajid Nadiadwala’s Anjaana Anjaani and with Bollywood supremo Shah Rukh Khan for Farhan Akhtar’s Don-2. “Besides these films, I’m scheduled to do a film with my Kaminey director Vishal Bharadwaj,” said the dusky beauty.


The low point of 2009 was when she cried herself to sleep after Ashutosh Gowarikar’s What’s Your Rashee came unstuck at the box office. “When you put blood, sweat and tears into a project and it doesn’t fetch you the kind of box office you hoped for, it hurts,” Priyanka admitted. But she did not rise to the bait when asked what she feels about co-star and ‘ex’ Harman Baweja making his feelings public for her long after they had split. Guess when things are looking up for her the way they are right now, she has every reason to be gracious.

Cast: UDAY CHOPRA, PRIYANKA CHOPRA & DINO MOREA

Director: JUGAL HANSRAJ

Producer: UDAY CHOPRA!!

CHECK OUT THE FIRST LOOK OF THE FILM HERE!


OVER WORKED? Priyanka Chopra. For more pictures of the actress, log on to shttp://photogallery.indiatimes.com
Priyanka Chopra’s overworking herself to a point of no return

MEENA IYER Times News Network (BOMBAY TIMES; August 26, 2009)

There are czarinas and actresses. And then, there is Priyanka Chopra, a perfect blend of both. PC, who has been inundated with compliments for her performance in Vishal Bharadwaj’s Kaminey, is completely overwhelmed with bouquets. However, somewhere deep down, she is also a little worried. The good news is that she is on a hat-trick. For Madhur Bhandarkar’s Fashion she walked away with every award in the book, for Karan Johar’s Dostana she got compliments galore, and now for Kaminey — the praise is still pouring in. “I’m over-awed, I can’t tell you how great it feels,’’ says the natural-born actress. She says she worked really hard for the part of the feisty, uninhibited middle-class Maharashtrian girl, Sweety in Kaminey. “While the hard work paid dividends it also took from me a lot of blood sweat tears and more,’’ she sighs. She is glad that she walked the path less travelled in her movies — Fashion was women-centric; Dostana was a light-hearted mainstream take on homosexuality; Kaminey got critical acclaim for being refreshingly different. “In other words, the cinema I have done in recent times has been liberating, it has broken barriers.’’

And, while she is killing herself over reactions to her next film What’s Your Rashee? — where she essays 12 diversely unique parts, she is seriously worried about the impact of it all on her health.

“I have said this earlier,’’ says the actress, “it’s the same OCD (obsessive compulsive disorder) at work. I’ve been warned by my parents (both doctors) and well-wishers not to let work take its toll on me. And, though I wish to pay heed to their advice, I can’t stop myself from getting excessively involved with the work I take on. Honestly, I drive myself to a point of no return when it comes to any part that I undertake in a film. I’m just so involved that it starts to hurt. And I don’t realise I’m bleeding till such time as I’m on a set because I don’t stop to look.’’

The actress has forcibly been ordered a hiatus from the studios by her parents. And, when she returns, she hopes to once again start promoting her WYR? and Pyaar Impossible with gusto.

With some girls — there is absolutely no such thing as a ‘take-it-easy-policy.’ Hai na, PC?
The star had a blackout on Thursday night while at a promotional event. Her frequent bouts of ill health are worrying family and friends, but Priyanka is in no mood to slow down
By Kunal m Shah and Indu Mirani (MUMBAI MIRROR; August 08, 2009)

Priyanka walking out of a hospital after an earlier illness. Note her waif-like frame

Priyanka Chopra had a health scare on Thursday night when she had a dizzy spell and a brief blackout minutes after addressing the media at an event to promote Kaminey at a suburban theatre. This is the fourth time in the last few months that the actress has suffered from indifferent health sparking concern among family and friends about her pushing her body beyond endurance.

“She has been running high temperature for the last several days but refuses to slow down her crazy schedule. She came for Thursday’s event propped up by antibiotics but exhaustion took a toll. She stood tall at the media briefing only on sheer will power,” said an eye witness, “but immediately afterwards, she went out of the exit corridor and collapsed. Everybody around was most concerned.”

She has fallen ill during every film that she has worked on be it Dostana, more recently What’s Your Rashee? when Ashutosh Gowariker cancelled shooting and last week on the sets of Pyaar Impossible with Uday Chopra when she was down with viral fever. “Down with the flu or viral or some such thing that is making me miserable. Ugh! I hate being sick! Had to cancel shoot. Guilty,” she announced on Twitter.

She has been admitted to hospital at least twice for acute exhaustion and a stomach ailment, both of which are symptomatic of deeper problems. Is the race to cope with shoots, promotions, endorsements, shows, public and media appearances, and a satisfying personal life taking its toll?

Friends and family of the 26-year-old Priyanka are worried for her. Her ascent to the top of the pile has been beset with lows. There was a time when she had six flops in a row, and simultaneously her father was going through serious health issues causing Priyanka to juggle a busy work schedule with constant visits to the hospital. Thankfully today both these are behind her, her father is well and her career is blazing after Fashion and Dostana.

Nearly everyone is in a hurry these days but for actresses who always have somebody younger and thinner nipping at their toes, the rush is even more. The shelf life of heroines is constantly shrinking and their time in the sun gets smaller and smaller. In this time they have to do memorable roles, look dew-drop fresh and beautiful all the time and fit in every other avenue to make money. All this while living on fresh air and love in order to maintain those waif-like silhouettes. Is it any wonder then that long term health goals take a back-seat?

Priyanka at an event to promote Kaminey at a suburban theatre on Thursday

When asked, Priyanka laughed off rumours of ill-health. “I have been unwell and I am working through it,” she said.

For, Priyanka, who is a perfectionist who believes in keeping every commitment at whatever personal cost, and is restless unless she has a diary packed with things to do, this is proving to be too much. And though food is not the problem, because thanks to a high metabolism, she can pack it in, her refusal to rest and take it easy, is a cause for worry as the dizziness yesterday proves. Her now on- now off relationship with Kaminey co-star Shahid Kapoor would only add to the stress.

Even though she is now in a position where she has consolidated her success, is looked on as one of the most bankable heroines and is very much in demand for endorsements, she refuses to slow down. We hear that despite her exhaustion on Thursday, she flew overseas yesterday for three days to shoot for an endorsement and is committed to a week of hectic Kaminey promotion on her return. Ill health notwithstanding, Priyanka, we suspect, is in no mood to get off the merry-go-round.

Cast: UDAY CHOPRA, PRIYANKA CHOPRA & DINO MOREA

Director: JUGAL HANSRAJ

Producer: UDAY CHOPRA!!

Source: YASH RAJ FILMS.COM

CHECK OUT THE SONG ‘ALISHA’ FROM PYAAR IMPOSSIBLE!

Pyaar Impossible