Fenil and Bollywood

Posts Tagged ‘rs 2.5 crore

IN TELLYLAND: Shah Rukh Khan, AkshayKumar and (top) Rani Mukerji with guest Shahid Kapoor, Salman Khan and Karisma Kapur on their TV shows
How worthwhile has it been for channels putting Bollywood stars on TV?

ROSHNI K OLIVERA Times News Network (BOMBAY TIMES; January 4, 2010)

Abhishek Bachchan is stepping into his father’s shoes by hosting a game show on TV. What prompted Bachchan Jr. to give a nod to the small screen? Was it a lucrative offer? Perhaps, because it’s money that draws film stars to television. Shah Rukh Khan, Salman Khan, Akshay Kumar, Rani Mukerji, Karisma Kapur… the list is endless of Bollywood stars who made the big crossover.

Akshay, reports said, was paid a whopping Rs 2.5 crore per episode to host the second season of Khatron ke Khiladi. And Salman Khan was apparently given Rs 89 crore for the first season of Dus Ka Dum! It’s big money all right for the stars, but is it worthwhile for the channels to shell out such big bucks for the star value?

Statistics prove that shows with Bollywood stars have never topped the overall Television Rating Points (TRP) charts. Only Amitabh Bachchan’s Kaun Banega Crorepati, that changed the face of Indian television years ago, saw TRP success. All other shows hosted or judged by stars have raked in average or dismal TRPs. Yes, there is a fair amount of curiosity and people are bound to watch the show at least once for the star’s sake, but after that it’s content that sells. Meanwhile, TV actors are unhappy with the ‘filmi’ invasion but will not complain openly for fear of antagonising the channels. “Does it make any sense to pay film stars in crores? No show has zoomed up the TRP charts,” said a popular TV actress. “The TRPs that these stars have got, after the initial few episodes and special episodes, is the same that any other anchor has got! Did Rani’s presence lift the show up so much… wouldn’t it have been the same if it was somebody else? And what big difference did Karisma make?” Another veteran actor added, “In the name of recession TV actors had to go through paycuts, but film stars on TV continued to rake in the moolah!”

Channels have their reasoning. Programming head Ashvini Yardi explained, “We go in for film stars for three reasons: It boosts perception… the brand image of the star rubs on to the channel. For instance, having Akshay’s show gives the channel a fresh, adventurous and risk-taking image. Second, reality shows help bring in a fresh audience, especially the men and youth, who are not regular soap watchers. Also, shows with film stars rake in huge money in terms of advertisements.” What’s important though, pointed out Ashvini, is to make the right choice while choosing a film star. “The show has to go with the star’s brand,” she said. TV serial producers, however, believe that since it’s serials that hold the top slot in the number game, more attention should be paid to them. “Instead of cutting down on our budgets, channels should cut down on paying so much to film stars,” grumbled a TV director. Producer-director Rajan Shahi’s glad that top film stars are now also TV stars. “I hope TV stars get the same treatment in films,” he said. Talking about B-town’s foray on the small screen, he added, “I’m sure taking film stars has some benefit that channels see. In the past film stars have given huge TRPs… may be the magic will work again. For me, Rakhi Sawant has been the most successful film actor in terms of success on TV.”

CROSSOVER CINEMA Bollywood films do business of crores in Pakistan
The Pakistani film industry, crippled by the flood of Hindi film releases, is agitating for new regulations

Bharati Dubey | TNN (THE TIMES OF INDIA; November 1, 2009)

This year, the Pakistani film industry produced only nine films. The reasons for this dwindle are many but most fingers point to one culprit who, they claim, has killed their industry: Bollywood.

In the recent past, almost every film released in India has simultaneously been released in Pakistan and done business of about Rs 2 crore to Rs 5 crore. Salman Khan starrer Wanted, reported to be a mega hit in Pak metros, has earned about Rs 5 crore till now; Wake Up Sid grossed Rs 1.5 crore; New York made Rs 3 crore while Love Aaj Kal earned Rs 2.5 crore. Most cinema halls in Pakistan are found playing only Indian movies, leading to a paucity of venues for local films: a source from the Pak film industry points out that there are four Pakistani films ready for release but no cinema halls available to screen them.

But while this swamping has angered many members of the Pakistani film and television industry, there are some who feel it is unfair to point a finger at Bollywood alone. Says Jahanzaib Baig, chairman of the Pakistan Film Exhibitors Association, “Local films, which, at 15 to 20 per year, were already in scarce supply, have dropped to around nine. But it’s not only because of Bollywood—the real issue is the lack of infrastructure and skilled workforce in the Pakistani film industry as also the government’s unwillingness to offer a concrete support policy. Unless quality films are produced in the country, you can’t expect the local populace to root for them.’’

Indeed, Baig believes Bollywood has given a boost to the exhibition business in Pakistan. “Indian films have renewed the Pakistani public’s dwindling interest in going to cinema halls, and because of this some new cinemas have been built,’’ he says. “These releases have ensured at least some business for cinema houses which were at the mercy of the local low-quality productions.’’

A source from the Pakistani film industry supports the pragmatism. “When a producer or distributor can buy a Salman or Shah Rukh starrer for about Rs 70 lakh to a crore, why would he want to invest Rs 2 crore in making a Pakistani film which may not have any takers?’’ he says. Adds
producer-distributor Shakeel Akhtar, “Most Bollywood films are bought for between Rs 50 lakh and Rs 1 crore and go on to do business of crores, which is good enough for Pakistani distributors who cannot even collect a few lakhs from a Pakistani film.’’

However, fear of complete destruction of the industry has angered some film and television professionals in Pakistan who are now opposing the release of Bollywood films and growing Bollywood content on television channels. “There is a lot of pressure to restrict the number of Bollywood releases in Pakistan, as it affecting the film industry,’’ says Satish Anand who distributed Wake Up Sid and Main Aurr Mrs Khanna in Pakistan. “There will be a new regulation by November, after which not all Bollywood films will get a chance to be released in Pakistan.’’

So Bollywood, which has been getting some additional revenue ranging from a few lakhs to crores, may have to write off the territory very soon. Says trade analyst Amod Mehra, “Pakistan was an additional overseas territory for Bollywood, and though not very big did bring in some money.’’ As for the restrictions, he believes they were bound to happen. “The Pakistani film industry is dying, and Bollywood films had become the last nail in their coffin. This opposition is only to save their industry.’’