Fenil and Bollywood

Posts Tagged ‘Shoebite

Kites2

IT’S ALL IN THE NAME: Poster of Kites

Bollywood has given up HAHK and DDLJ for short and simple English titles

AAKANKSHA NAVAL-SHETYE Times News Network (BOMBAY TIMES; September 15, 2009)

Bollywood has rediscovered the KISS (Keep It Short and Simple) rule, at least where film titles are concerned. Having had its fill of long names — Bollywood’s now high on short words, and most of them straight off the English vocabulary rack. Sample this: almost 20 films this year had English titles and there are almost 30 more to come… from Blue to Wanted and Radio to Kites. Trade pundits attribute this to several reasons. “Almost every title has been exhausted. Others have been blocked by producers before hand. Filmmakers have to come up with unique titles and English words give an instant youth connect,” explains trade analyst Komal Nahta, adding, “Even Dilwale Dulhaniya Le Jayenge was shortened to the English DDLJ.”

Trade analyst Taran Adarsh agrees, claiming that it’s a healthy trend looking at global cinema, “Bollywood films have an international audience. Ever since English lyrics in Hindi songs became a hit, filmmakers began exploring these options. As long as the title suits the content of the film, it’s bound to work.” Vashu Bhagnani, whose next film is titled Do Knot Disturb, adds, “When the masses can accept English songs and words in our films, why not
titles? The audience targeted is largely the youth and they can easily identify with such names.” Rohit Shetty, director of All the Best and Golmaal Returns, defended his titles, “Words like Welcome, All The Best, Luck, and No Problem work well even with the non-English speaking masses in the interiors. These titles have tested positive with the multiplex audience so it’s a win-win scenario all across.”

Trade analysts also believe TV has made English and ‘Hinglish’ popular. “Thanks to the serials, talk shows and advertisements, ‘Hinglish’ has become well-accepted. So if the words are simple and part of daily usage, the names are more likely to work than not,” say trade analysts.

However, filmmaker Vipul Shah, whose films — Singh is Kinng, London Dreams and Action Replayy — all have English names, has a different take. “London Dreams is the name of a band associated with my film, whereas Action Replayy was the name of my play done several years ago. So, the name has to show some connection with the film theme and should not be a random word,” he says. Will the trend of long names that kickstarted with Hum Aapke Hain Kaun pave way for English shorties? Time will tell.

My Name is KhanENGLISH SHORTIES RELEASED THIS YEAR
Fox, Luck, Three, Life Partner, Daddy Cool, Sankat City, Shortkut: The Con is On, Quick Gun Murugan, Bachelor Party, Bad Luck Govind, Chandni Chowk To China, Luck By Chance, Victory, The Stoneman Murders, 13B, Straight, Team, Runway, Let’s Dance, Morning Walk, Perfect Mismatch, Shadow, Toss

ENGLISH SHORTIES TO COME
Blue, Wanted, All the Best, London Dreams, Acid Factory, What’s Your Raashee?, 3 Idiots, Eight, Fast Forward, Shoebite, My Name Is Khan, Jail, Do Knot Disturb, Paa, Radio, Season Greetings, Chase, Kites, Wake Up Sid, Prince, Rocket Singh: Salesman of The Year, No Problem, Road Movie, Accident on Hill Road, Action Replayy
Advertisements


By Taran Adarsh, April 23, 2009 – 09:01 IST

SRK, Aamir, Akshay, Hrithik, Saif, Amitabh Everyone’s talking about the lull in business. With no major release in the pipeline for the next few weeks, the scenario looks grim, very grim in fact. But let’s not get hassled, for the best is reserved for the next seven months. Read on…

A lot of people aren’t aware that as many as 45 big-budget films are ready to hit the screens from June onwards. From Akshay, SRK, Aamir, Hrithik to Shahid, Salman, Abhishek, John, Ajay Devgan, everyone’s going to have multiple films in the next seven months [June to December this year]. Check it out:

  • Akshay has four releases happening this year, starting with KAMBAKKHT ISHQ, followed by BLUE, DE DHANA DHAN and ACTION REPLAY…
  • SRK will have MY NAME IS KHAN and also a film where he makes a special appearance, DULHA MIL GAYA…
  • Aamir will have two releases this year, 3 IDIOTS and wife Kiran Rao’s directorial debut DHOBI GHAAT…
  • Hrithik will arrive with home-production KITES…
  • Salman has four films lined up back to back – WANTED, MAIN AUR MRS. KHANNA, LONDON DREAMS and VEER [the film is being shot non-stop]…
  • Saif has LOVE AAJ KAL [his production debut] and if all goes well, JIHAAD…
  • Shahid too will have multiple films, starting with KAMINAY, Yash Raj’s next [called HADIPPA?], Ken Ghosh’s film [yet untitled] and PAATHSHAALA. Hopefully, the much-delayed MILENGE MILENGE might also release this year…
  • Ranbir will have two releases – AJAB PREM KI GHAZAB KAHANI and WAKE UP SID, while RAJNITI will arrive early next year…
  • Imran too will have two releases, LUCK and DELHI BELLY…
  • Ajay, like Akshay, will have four films, LONDON DREAMS, TOONPUR KA SUPERHERO, ALL THE BEST [home-production] and hopefully, ONCE UPON A TIME IN MUMBAI…
  • Bachchan Sr. too is super-busy with ALADIN, RANN, PA, TEEN PATTI and SHOEBITE, all releasing this year…
  • Bachchan Jr. has RAAVAN and PA [he’s overseeing the production for the first time]…
  • John Abraham has NEW YORK, HOOK YA CROOK, Abbas Tyrewala’s film and Deven Khote’s FILMCITY [to be shot in Mumbai]. Hopefully, Nagesh Kukunoor’s AASHAYEIN might also make it in the coming months…
  • Sanjay Dutt will devote time to politics and have multiple releases simultaneously, BLUE, LUCK, ALADIN, LAMHAA, CHATUR SINGH 2 STAR and ALL THE BEST.

Besides these biggies, there will be films by film-makers of repute, like Ashutosh Gowariker [IT’S MY RAASHEE?], Vishal Bhardwaj [ISHQIYA, directed by Abhishek Chaubey], Anil Kapoor [SHORTKUT], Vashu Bhagnani [KAL KISSNE DEKHA, DO KNOT DISTURB], RGV [AGYAAT], Anees Bazmee [IT’S MY LIFE], Madhur Bhandarkar [JAIL], Abbas-Mustan/Rumy Jafry [LIFE PARTNER], Satish Kaushik [TERE SANG], besides multiple films by ‘film factories’ UTV, Mukesh Bhatt and Vikram Bhatt.

Expect at least 5/6/7 films releasing every week, starting June onwards [once the strike is called off!].


Advertisements