Fenil and Bollywood

Posts Tagged ‘TRPs

Actor Sakshi Tanwar decides to move behind the camera, is now Creative Consultant for Samman: Ek Adhikar

By Vickey Lalwani (MUMBAI MIRROR; January 05, 2010)


For all those who have been wondering what Sakshi Tanwar is up to these days, here is the dope. Saakshi, who had disappeared from the television scene after playing Parvati in Kahaani Ghar Ghar Kii, has moved ahead in her professional life. She has become the Creative Consultant of the show, Samman: Ek Adhikar.

Interestingly, the channel which broadcasts Samman…, has stopped most of its other weekly shows. Naturally, the TRPs of Samman Ek Adhikar are satisfying enough for the channel to have retained it as one of their few shows.

A source (name withheld on request) from the production house, says, “Sakshi’s presence on the show is one of the main reasons why Samman… is doing well. Her degree of involvement in the show is very high. Sakshi is primarily responsible for the twists and turns in the storyline. She also visits the sets very often.”

Associate Creative of Samman Ek Adhikar, Lavesh Ahairajani confirmed the news. He says, “As the head of the creative team on our show, Sakshi brings in a lot of energy. She is the answer to all our day-to-day problems. She has even come up with very catchy dialogue on the spur of the moment.”

Despite repeated attempts, Sakshi Tanwar remained unavailable for comment.

IN TELLYLAND: Shah Rukh Khan, AkshayKumar and (top) Rani Mukerji with guest Shahid Kapoor, Salman Khan and Karisma Kapur on their TV shows
How worthwhile has it been for channels putting Bollywood stars on TV?

ROSHNI K OLIVERA Times News Network (BOMBAY TIMES; January 4, 2010)

Abhishek Bachchan is stepping into his father’s shoes by hosting a game show on TV. What prompted Bachchan Jr. to give a nod to the small screen? Was it a lucrative offer? Perhaps, because it’s money that draws film stars to television. Shah Rukh Khan, Salman Khan, Akshay Kumar, Rani Mukerji, Karisma Kapur… the list is endless of Bollywood stars who made the big crossover.

Akshay, reports said, was paid a whopping Rs 2.5 crore per episode to host the second season of Khatron ke Khiladi. And Salman Khan was apparently given Rs 89 crore for the first season of Dus Ka Dum! It’s big money all right for the stars, but is it worthwhile for the channels to shell out such big bucks for the star value?

Statistics prove that shows with Bollywood stars have never topped the overall Television Rating Points (TRP) charts. Only Amitabh Bachchan’s Kaun Banega Crorepati, that changed the face of Indian television years ago, saw TRP success. All other shows hosted or judged by stars have raked in average or dismal TRPs. Yes, there is a fair amount of curiosity and people are bound to watch the show at least once for the star’s sake, but after that it’s content that sells. Meanwhile, TV actors are unhappy with the ‘filmi’ invasion but will not complain openly for fear of antagonising the channels. “Does it make any sense to pay film stars in crores? No show has zoomed up the TRP charts,” said a popular TV actress. “The TRPs that these stars have got, after the initial few episodes and special episodes, is the same that any other anchor has got! Did Rani’s presence lift the show up so much… wouldn’t it have been the same if it was somebody else? And what big difference did Karisma make?” Another veteran actor added, “In the name of recession TV actors had to go through paycuts, but film stars on TV continued to rake in the moolah!”

Channels have their reasoning. Programming head Ashvini Yardi explained, “We go in for film stars for three reasons: It boosts perception… the brand image of the star rubs on to the channel. For instance, having Akshay’s show gives the channel a fresh, adventurous and risk-taking image. Second, reality shows help bring in a fresh audience, especially the men and youth, who are not regular soap watchers. Also, shows with film stars rake in huge money in terms of advertisements.” What’s important though, pointed out Ashvini, is to make the right choice while choosing a film star. “The show has to go with the star’s brand,” she said. TV serial producers, however, believe that since it’s serials that hold the top slot in the number game, more attention should be paid to them. “Instead of cutting down on our budgets, channels should cut down on paying so much to film stars,” grumbled a TV director. Producer-director Rajan Shahi’s glad that top film stars are now also TV stars. “I hope TV stars get the same treatment in films,” he said. Talking about B-town’s foray on the small screen, he added, “I’m sure taking film stars has some benefit that channels see. In the past film stars have given huge TRPs… may be the magic will work again. For me, Rakhi Sawant has been the most successful film actor in terms of success on TV.”

 

TV’S SIZZLING AND HOW: Rani Mukerji, Amrita Rao, Eesha Koppikhar, Genelia D’Souza andPreity Zinta. 

Yes, for several actresses now… who enjoy the mass reach and moolah!

 

AAKANKSHA NAVAL-SHETYE Times News Network (BOMBAY TIMES; October 28, 2009)

 

Bollywood may be big, but Tellywood’s small screen is proving to be a bigger lure for our B-town actors and actresses. After a string of Bollymen — right from Amitabh Bachchan to Shah Rukh Khan and Salman Khan — gave in to the temptation and showed their dum on television, it’s now the turn of the actresses to hog the telly-limelights. Years back, Karisma Kapur, Madhuri Dixit, Raveena Tandon and Manisha Koirala set the trend because they were not exactly hot property at the BO. Now the new brigade is jumping on the TV bandwagon also because of the draw of the mass reach and the moolah. So, while Rani Mukerji is judging a reality dance show Dance Premiere League, Amrita Rao is a celebrity panelist on a reality matchmaking show The Perfect Bride. Not too long ago, Kajol alongwith mum Tanuja and hubby Ajay Devgn had turned judge for a family show Rock N Roll Family, as had Sonali Bendre for Indian Idol, while Soha Ali Khan is hosting a game show Khelo, Jeeto, Jeeyo. Urmila Matondkar, too, had created quite a stir with Jhalak Dikhla Jaa and Waar Parivaar, while Shilpa Shetty wowed viewers with Bigg Boss. Eesha Koppikhar’s wrestling with her reality show 100 Percent De Dhana Dhan and now Genelia too is set to join the fray soon with Big Switch. Even Preity Zinta is reportedly in talks with a TV channel to host a game-show.
Having started her career in the glam world with ads on TV, for Amrita, the small screen has always held a special place. “I have never underestimated the power and the reach of television. In fact, the entire industry depends on it for promoting their films. Besides I believe that there can never be boundaries for talent. Look how the stars have been balancing it abroad. Why can’t we have equal respectability for both mediums here too,” questions the actress, who was drawn to do a reality show because of the unique concept that the show offered.
Genelia is equally excited with her foray on TV and says, “I am really very excited about this, it’s going to be a lot of fun.”
And channel heads are certainly happy to get a dash of Bollywood glam to sizzle up their TRPs. Says Danish Khan, VP Marketing, of a popular channel, “It’s a win-win situation for the actor and the channel. The actor gets to connect with the masses while the channel benefits since the actors bring with them their loyal fans.”
Even as industry watchers continue to debate on the real reason behind the stars’ descent on the small screen — with most industry watchers claiming that it’s all about reaching out to the masses, and some insisting that it’s purely a case of making hay while the sun shines — the stars continue to rain on TV. Viewers are certainly not complaining about getting an extra dose of their beauty queens right in their living
rooms.

By Kunal M Shah (MUMBAI MIRROR; September 12, 2009)

Sach Ka Saamna, which has been in news ever since its inception for its controversial nature, is ending on September 18. The producers are planning a second season, though the host Rajeev Khandelwal has not even agreed to host an extension to season one.

Confirming the news of the extension, a source from the channel says, “The show has done extremely well and the TRPs have soared despite controversies and change in its air time. The channel was keen to have 30 more episodes in addition to the earlier contract of 50 episodes.”

Rajeev, though, is happy that the show is being pulled off air at the right time. He says, “The popularity of the show never slipped, which is rare on Indian television. There were discussions of an extension, but now I am committed to the films I have signed and I think it’s better to leave on a high.”

However Siddhartha Basu, head honcho at Big Synergy, has a different perspective. He says, “Various plans were discussed and extending the show-time to one hour was one of them. We had an initial plan of 50 episodes and we stuck to it as extending the number of episodes is a huge process which involves testing the authenticity of the contestants to getting details and contacting family members. So there might be a season 2 now.”

By Subhash K. Jha, September 12, 2009 – 11:42 IST

Katrina Kaif, Ranbir Kapoor There are many reasons why Katrina ko bahut gussa aata hai. Earlier this week a television channel went ballistic with an image showing her reaching out and hugging Ranbir Kapoor on the road. The suggestive clipping had the channel wondering aloud what Salman Khan would have to say about Katrina’s public display of intimacy.

Katrina is defiant and cheesed off. ”Nothing .Why should he have anything to say about a scene from a film? It’s a scene we shot for Rajneeti on a street of Bhopal. Obviously some camera outside our unit shot and decided to up the channel’s TRPs with one more scandal story. But it’s disgusting.”

Katrina sees this as a clear case of ‘match’-mixing. ”First of all it’s illegal to shoot people without their knowledge. And then how can they pass off a shot from a film as a paparazzi scoop?”

Getting indignant Katrina says, ”People can easily see I’m dressed for the character in Rajneeti. And am I so dumb as to indulge in a public display of affection with my co-star? Grant me more common sense.”

The lady who’s in Bhopal shooting non-stop with Ranbir for Rajneeti took off for Delhi on Tuesday to shoot for Vogue. She had to skip the music release of Salman Khan’s Main Aurr Mrs Khanna in Mumbai. ”Another controversy?” she sighs. ”We’re all busy with our commitments. And I’m also busy fighting off strange allegations.”

Strangest of them all is the one that Ayesha Shroff shot off alleging that the surname given on Katrina’s passport was ‘Turquotte.’ ”That’s my mother surname,” is all Katrina will say before clamming up on the subject.

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