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Badly Burnt In Year Gone By, Industry Looks To Strong Content

Bharati Dubey | TNN (THE TIMES OF INDIA; January 3, 2010)


Pursue excellence and success will pursue you,’’ was what Aamir Khan’s character philosophised in 3 Idiots. But when the lights dimmed and audiences sat down after the National Anthem, what greeted them on screens for most part of the year was average, even poor fare, making 2009 the annus horribilis of the first decade of the 21st century. More than 200 films, with Rs 1500 crore at stake, released last year but almost Rs 1000 crore sank in the sea of mediocrity without a bubble, the sharks-andsexy bikini Blue leading the pack.
Added to it was the multiplex strike which cost around Rs 350 crore, upset release dates forcing films to share Fridays and dent each others’ collections. A multiplex source said, “Cannibalisation caused by big films’ release dates clashing could have been avoided.’’


The year began with Chandni Chowk To China that lost 50% of its Rs 65-crore budget. And marketing blitzkreigs couldn’t save a Blue and Kambakkht Ishq and the audience clearly showed content was king with surprise hits like DevD, New York, WaKe Up Sid and Ajab Prem ki Gajab Kahani. DevD made Rs 6 crore, collected Rs 25 crore at the box office while its ancillary rights made another Rs 5 crore and there are still more satellite runs to be sold. Trade experts also put films like Love Aaj Kal, Ajab Prem ki Gajab Kahani, Wanted among the certified hits, followed by profitable films like Paa, All The Best, De Dana Dan and Raaz 2.


But Bollywood’s loss was Hollywood’s gain, with films like 2012 and Avatar (that collected a whopping Rs 50 crore so far) filling the void for good entertainment.


It was left to And Aamir Khan to play Santa Claus third year in a row, with 3 Idiots the biggest hit of the year. It grossed a phenomenal Rs 100 crore in India in the first four days, and Rs 175 crore worldwide till December 31, even denting into collections of Avatar. Trade analyst Amod Mehra said, “What Ghajini collected in a week, this film has done in three days.


Corporates didn’t really have a great year in 2009 and after the bloodbath in the first half of the year, most of them avoided buying films outright, with even 3 Idiots being released on commission.


Thus 2010 dawns to vastly altered realities — purse strings have tightened by cautious corporates; big banners are no guarantee for success and may dish out big turkeys instead; marketing and stars don’t sell, a good story does; and the days of astronomical fees are over.


“Audiences are very smart, the content ultimately will guide their choices and approval. Marketing and hype will only work if content supports that hype. We may not have a Blue this year but projects like Veer and Prince are costly and prima facie look difficult in terms of recoveries,’’ says a trade expert.


So when Akshay Kumar, blamed for soaring star prices, announced towards the end of 2009 that he would not charge any fee for Farah Khan’s Tees Maar Khaan, it was a lifeline for the industry that had almost gone into the ICU.


Says Amod Mehra, “It is not that people did not come to watch Akshay Kumar films in 2009, it is just that the budgets of the films were so high and his remuneration was almost 40% of those budgets, so recoveries were not possible despite a good opening. But now that the actors are looking at sharing profit with the producer after the cost of the film has been recovered like in the case of Aamir Khan’s 3 Idiots then it will be fair enough. Cutting down of star prices will definitely reduce the budget of films and they will become viable and that is definitely going to be the trend in 2010.”


The year thankfully doesnt have a Rs 100-crore Blue in its line-up. Last year most production houses scrapped films as star prices were not viable. In fact, it is learnt Saif Ali Khan is reworking the budget of his next film Agent Vinod starring Kareena and himself. In fact, 2010 is short on mega projects as budget constraints ensured very few got on the floors in 2009.


The first biggie of 2010 will be Veer,
followed by Rann, My Name is Khan, Action Replay, Kites and House Full in the first half of the year. The second half of the year would have Sanjay Leela Bhansali’s Guzarish and Patiala House.


The action in 2010 seems definitely more in mid-size and multiplex projects that would have strong and clutterbreaking content. “There are a lot of films this year that may not topline the Khans or Hrithik Roshan but still have a decent line-up of names and would be thematically different. Tight budgets and good content seem to be the mantra in the decision making corridors of Bollywood. Each company is carefully evaluating its options and are not getting carried away,’’ says Priti Shahni of Indian Films. Corporates, for instance, have decided to take films only on commission, and not buy them outright.


Shahid Kapoor’s Chance Pe Dance, Striker starring Rang De Basanti’s Siddharth, Aamir Khan Productions’ Peepli Live, Vishal Bharadwaj’s Ishqiya would release in the first half of 2010.


Generation-next too would be making its presence felt with Ranbir Kapoor in Anjana Anjani and Rajneeti, Imran Khan in I Hate Love Stories, Sonam Kapoor in Ayesha, and Deepika Padukone in House Full.


As the record breaking run of 3 Idiots that has spilled over to 2010 has shown, great content along with great pre-release buzz make the perfect mix.


2010: Coming Soon
RAJNEETI (Naseeruddin Shah, Nana Patekar, Ajay Devgn, Katrina Kaif and Ranbir Kapoor) BUDGET: 50 cr


DHOBI GHAT (Aamir Khan, Prateik Babbar) BUDGET: 15 cr


RAAVANA (Abhishek Bachchan, Aishwarya Rai Bachchan) BUDGET: 50 cr


TEEN PATTI (Amitabh Bachchan, Sir Ben Kingsley) BUDGET: 35 cr


VEER (Salman Khan, Zarine Khan) BUDGET: 50 cr


RANN (Amitabh Bachchan) BUDGET: 25 cr


ISHQIYA (Vidya Balan, Naseeruddin Shah, Arshad Warsi) BUDGET: 20 cr


MY NAME IS KHAN (Shah Rukh Khan, Kajol) BUDGET: 50 cr


KITES (Hrithik Roshan, Barbara Mori) BUDGET: 50 cr


ACTION REPLAY (Akshay Kumar, Aishwarya Rai) | BUDGET: 35 cr


GUZAARISH (Hrithik Roshan, Aishwarya Rai Bachchan) BUDGET: 50 cr


ANJAANA ANJAANI (Ranbir Kapoor, Priyanka Chopra) BUDGET: 40 cr


AGENT VINOD (Saif Ali Khan, Kareena Kapoor) BUDGET: 40 cr

Figures are an approximate estimation

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By Bollywood Hungama News Network, December 31, 2009 – 12:22 IST

Best Film
3 Idiots
Dev D
Kaminey
Love Aaj Kal
Paa

Best Director
Anurag Kashyap – Dev D
Imtiaz Ali – Love Aaj Kal
R Balki – Paa
Rajkumar Hirani – 3 Idiots
Vishal Bhardwaj – Kaminey

Best Actor (Male)
Aamir Khan – 3 Idiots
Amitabh Bachchan – Paa
Ranbir Kapoor – Ajab Prem Ki Ghazab Kahani
Ranbir Kapoor – Rocket Singh – Salesman Of The Year
Saif Ali Khan – Love Aaj Kal
Shahid Kapoor – Kaminey

Best Actor (Female)
Deepika Padukone – Love Aaj Kal
Kareena Kapoor – 3 Idiots
Katrina Kaif – New York
Priyanka Chopra – Kaminey
Priyanka Chopra – What’s Your Raashee?
Vidya Balan – Paa

Best Actor in a Supporting Role (Male)
Abhimanyu Singh – Gulaal
R Madhavan – 3 Idiots
Rishi Kapoor – Love Aaj Kal
Rishi Kapoor – Luck By Chance
Sharman Joshi – 3 Idiots

Best Actor in a Supporting Role (Female)
Arundhati Naag – Paa
Divya Dutta – Delhi-6
Gauhar Khan – Rocket Singh – Salesman Of The Year
Neha Dhupia – Raat Gayi Baat Gayi
Shahana Goswami – Firaaq

Best Actor in a Negative Role
Amole Gupte – Kaminey
Boman Irani – 3 Idiots
Kay Kay Menon – Gulaal
Mahesh Manjrekar – Wanted
Manish Choudhary – Rocket Singh – Salesman Of The Year

Best Actor in a Comic Role
D Santosh – Rocket Singh – Salesman Of The Year
Omi Vaidya – 3 Idiots
Paresh Rawal – De Dana Dan
Sanjay Mishra – All The Best
Vinay Pathak – Raat Gayi Baat Gayi

Best Background Music
Amit Trivedi – Dev D
Ilaiyaraja – Paa
Salim-Sulaiman – Rocket Singh – Salesman Of The Year
Shantanu Moitra, Atul Raninga, Sanjay Wandrekar – 3 Idiots
Vishal Bhardwaj – Kaminey

Best Music
A R Rahman – Delhi-6
Pritam – Ajab Prem Ki Ghazab Kahani
Pritam – Love Aaj Kal
Pritam – Tum Mile
Vishal Bhardwaj – Kaminey

Best Playback Singer Female
Kavita Seth – Iktara – Wake Up Sid
Rekha Bhardwaj – Genda Phool – Delhi-6
Shreya Ghoshal – Zoobi Doobi – 3 Idiots
Shilpa Rao – Mudi Mudi – Paa
Sunidhi Chauhan – Mere Sang – New York

Best Lyrics
Amitabh Bhattacharya – Emosanal Attyachaar – Dev D
Irshad Kamil – Chor Bazari – Love Aaj Kal
Javed Akhtar – Sapnon Se Bhare Naina – Luck By Chance
Piyush Mishra – Ranaji – Gulaal
Prasoon Joshi – Man Ko Ati Bhavey – London Dreams

Best Story
Abhijat Joshi, Rajkumar Hirani – 3 Idiots
Anurag Kashyap, Aparna Malhotra, Raj Singh Chaudhary, Sanjay Maurya – Gulaal
Imtiaz Ali – Love Aaj Kal
Nandita Das, Shuchi Kothari – Firaaq
R Balki – Paa

Best Screenplay
Abhijat Joshi, Rajkumar Hirani, Vidhu Vinod Chopra – 3 Idiots
Anurag Kashyap, Vikramaditya Motwane – Dev D
Imtiaz Ali – Love Aaj Kal
Pankaj Advani – Sankat City
R Balki – Paa

Best Dialogue
Abhijat Joshi, Rajkumar Hirani – 3 Idiots
Imtiaz Ali – Love Aaj Kal
Anurag Kashyap, Vikramaditya Motwane – Dev D
R Balki – Paa
Vishal Bhardwaj – Kaminey

Best Editing
Aarti Bajaj – Dev D
Aarti Bajaj – Love Aaj Kal
Anil Naidu – Paa
Meghna Manchanda Sen, Sreekar Prasad – Kaminey
Rajkumar Hirani – 3 Idiots

Best Sound
Bishwadeep Chatterjee, Nihar Ranjan Samel – 3 Idiots
Dileep Subramaniam – Love Aaj Kal
Sanjay Maurya, Allwin Rego – Dev D
Shajith Koyeri, Subhash Sahu, P M Satheesh – Kaminey
Tapas Nayak – Paa

Best Special Effects
Charles Darby – Aladin
Prime Focus Ltd – Blue

Best Cinematography
C.K. Muraleedharan – 3 Idiots
P.C. Sreeram – Paa
Rajeev Ravi – Dev D
Shankar Raman – Frozen
Tassaduq Hussain – Kaminey

Best Art Directon
Acropolis, Rajnish Hedaa, Sumit, Snigdha Basu – 3 Idiots
Sabu Cyril – Aladin
Samir Chanda – Delhi-6
Samir Chanda – Kaminey
Sukanta Panigrahy, Helen Jones – Dev D

Best Choreography
Ahmed Khan – Prem Ki Naiiyya – Ajab Prem Ki Ghazab Kahani
Avit Dias – Aal Izz Well – 3 Idiots
Bosco- Caesar – Zoobi Doobi – 3 Idiots
Prasanna – Marjaani – Billu
Baawre – Vaibhavi Merchant – Luck By Chance

Best Action
James D Bomalick – Blue
Huan-Chiu Ku – Chandni Chowk To China
Shyam Kaushal – Kaminey
Tinu Verma – Acid Factory
Vijayan Master – Wanted

Most Promising Newcomer (Male)
Amole Gupte – Kaminey
Chandan Roy Sanyal – Kaminey
Navin Kaushik – Rocket Singh – Salesman Of The Year
Omi Vaidya – 3 Idiots

Most Promising Newcomer (Female)
Gauhar Khan – Rocket Singh – Salesman Of The Year
Giselle Monteiro – Love Aaj Kal
Jesse Randhawa – Gulaal
Kalki Koechlin – Dev D
Mahie Gill – Dev D

Most Promising Debut Director
Ayan Mukerji – Wake Up Sid
Nandita Das – Firaaq
Pankaj Advani – Sankat City
Shivajee Chandrabhushan – Frozen
Zoya Akhtar – Luck By Chance

Best Child Artiste
Jahan Bativala – Little Zizou
Iyanah Bativala – Little Zizou
Rahul Kumar – 3 Idiots
Parzan Dastur- Sikandar
Pratik Katare – Paa

Best Ensemble Cast
Delhi-6
Firaaq
Gulaal
Luck By Chance
Sankat City

BOLLYWOOD HUNGAMA.COM

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December 29, 2009 12:38:18 PM IST

Bollywood Trade News Network

download CHANCE PE DANCE wallpapers
CHANCE PE DANCE

Backed by the success of 3 of the genre defining blockbusters of 2009 – KAMINEY, WAKE UP SID and DEV.D, UTV Motion Pictures announced an aggressive line up of 4 films for the period of January – March 2010.

The slate for 2010 kicks off with CHANCE PE DANCE, which has been directed by Ken Ghosh and stars Shahid Kapoor, as the talented and passionate Sameer with a never-say-die attitude and Genelia, as a beautiful and spirited choreographer, Tina. The film will have a worldwide release on 15th January.

HARISHCHANDRACHI FACTORY, India’s official entry to the Oscars this year, will hit the screens on 22nd January. This acclaimed Marathi film directed by Paresh Mokashi is a UTV production, co-produced with Paprika Media and Mayasabha. The film has also been screened for the BAFTA and Golden Globe juries, apart from various other film festivals.

PETER GAYA KAAM SE, a fast-paced action adventure movie with a romantic twist, is directed by John Owen. Starring Rajeev Khandelwal and Lekha Washington, this film is about Peter, a football crazy motorcycle taxi rider, who decides to turn his back on Goa and quit his job – until his sleazy loan shark boss Bosco persuades him to do one last job – the job that will change his life forever. The film is scheduled for a March 2010 release.

PAAN SINGH TOMAR, the true epic journey of a talented runner who turned into a rebel, has been directed by Tigmanshu Dhulia. It stars Irrfan Khan and Mahie Gill, and will be released in March 2010.

Siddharth Roy Kapur, CEO, UTV Motion Pictures said, “While 2009 has been a low year for the film industry in general, we released some interesting films which etched themselves in the minds of the audience. DEV.D, KAMINEY and WAKE UP SID created new benchmarks for what can now be perceived as commercial cinema. Our slate for 2010 promises to be a very entertaining mix and we are very excited to be bringing audiences such a wide array of interesting cinema.”

The much-anticipated releases by UTV in 2010 include Prakash Jha’s RAAJNEETI, Sanjay Leela Bhansali’s GUZAARISH, Anees Bazmee’s THANK YOU, Rajkumar Gupta’s NO ONE KILLED JESSICA, Vishal Bhardwaj’s EK BATAA SAAT, Aamir Khan Productions’ DELHI BELLY and PEEPLI LIVE.

GLAMSHAM.COM

By IANS (Mid-Day; December 26, 2009)

Vishal Bhardwaj’s production venture “Ishqiya” faced the censor board’s ire for using the word ‘sex’ in its promos. But the ban has been lifted, giving respite to the producers.

The film has a scene where actor Arshad Warsi uses the three letter word, but it did not go down very well with the censor board.

Bhardwaj and his co-producers managed to convince the board members that the word was needed, and they finally gave their nod.

“It was initially decided that the word would be beeped and we gave an application for it to the revising committee, that comprises six-seven members. We had to convince them and make them understand that the word is essential for the film and the dialogue,” Mansi Maroo, co-producer of the film, said on phone from Mumbai.

With the censor board’s approval, the producers will re-launch the promos with the word audible.

“The dialogue lost its impact because of the ‘beep’ and now our whole plan has been delayed. In order to rectify things, we will have to re-do the scene and launch another promo with the word audible,” she said.

Asked if Bhardwaj too accompanied the other producers to the meeting with the censor board, Maroo added: “Vishal did not go for the meeting but he did have talks with the censor board people.”

Set in eastern Uttar Pradesh, “Ishqiya” is a tale of romance between individuals caught in a web of crime, suspense, passion and deceit. Directed by debutant Abhishek Chaubey, the film also stars Naseeruddin Shah and Vidya balan in pivotal roles.

Maroo also revealed that such procedures create hindrance in the film’s promotion.

“We have lost two-weeks of right promotion.”

“However, we are glad that finally we were heard and our job was done,” she added.

IANS tried to contact censor board chief Sharmila Tagore, but she was not available.

“Ishqiya” is slated to release Jan 29.

Ishqiya’s second promo also stuck with censors over dialogue issues
By Kunal M Shah (MUMBAI MIRROR; December 23, 2009)


It seems that the Censor Board and Vishal Bhardwaj are always at loggerheads. Now for the second time the promos of Ishqiya have been stuck with the censors over some dialogues and they have given them an ‘A’ certificate, which means that the promos cannot be aired on television.

Our source said, “The promos had a line that ‘Naadi tale H**** aur Peepal tale P****’ but censors gave an ‘A’ certificate to the 90-second promo. Now Shemaroo (the producers) and the cast and crew of the film have got together to make some changes to the promo so that it gets a ‘U/A’ certificate. Now the words have been changed to Naadi tale Khayenge aur peepal tale piyenge.”

When contacted Mansi Maroo, producer of the film said, “Basically the promos of the film, because of the language, are not being given a ‘U/A’ certificate, which is required to be screened on television. There are some modifications being made by the director Abhishek Chaube and Nasserbhai who is very helpful. They have made some changes while dubbing for the promo and hopefully it will be okayed by the censors.”

When contacted Vinayak Azad, Regional Officer Censor Board, said, “Yes, I have given an ‘A’ certificate to the promo and have also suggested some cuts for the promo. I believe they have gone to the revising committee and they will watch and decide its fate in a day or two.”

What a pity that creativity sometimes gets so embroiled in our squeamishness.

Ishqiya
Vishal Bhardwaj is upset that the censor board will not pass a promo of Ishqiya unless he beeps out the word ‘sex’ from the dialogue

By Kunal M Shah (MUMBAI MIRROR; December 17, 2009)


Vishal Bhardwaj is upset that the promo of his forthcoming film Ishqiya has not been passed by the censor board. The promo was to go on air from December 20. Only if Vishal agrees to beep the word ‘sex’ from a dialogue, will he be allowed to air it. The dialogue is spoken by Arshad Warsi and addressed to Naseeruddin Shah

Now Vishal has no option but to beep the apparently offensive word from the promo.

Ishqiya

Vinayak Azad, Regional Manager, Censor Board says, “We had initially passed the promo with an ‘A’ certificate for a theatrical release. Now they want a U/A certificate as they wanted it to air on television, which we allowed. Since the impact of the promos is higher on television because it is shown repeatedly, we asked for the word ‘sex’ to be beeped out. I believe they are not happy about it and want to approach the revising committee.”

Vishal Bhardwaj

The director, of course, doesn’t agree with the board’s views. Vishal Bhardwaj says, “It’s sad. Our society is regressing so much that we fear to even utter the word ‘sex’. And this is why India is the worst AIDS-affected country in the world. The people on the board who have objected to the word should remember they are in this world because of sex.”

Cast: NASEERUDDIN SHAH, VIDYA BALAN, ARSHAD WARSI

Producer: VISHAL BHARADWAJ, RAMAN MAROO

Director: ABHISHEK CHAUBEY

Source: BOLLYWOOD HUNGAMA.COM

CHECK OUT THE PROMO OF THE FILM HERE!