Posts Tagged ‘strategy’
YRF purposefully not focusing on Uday’s nerdy acts in Pyaar Impossible?
Posted on: December 18, 2009
The Pyaar Impossible promos will focus on Priyanka Chopra’s campus bomb avatar rather than Uday Chopra’s nerdy act, after the box-office failure of Rocket Singh…
The failure of Rocket Singh – Salesman of the Year is making producers YRF rethink the strategy of their next release, Pyaar Impossible. With Ranbir Kapoor’s nerd act in Rocket Singh… not going down well with the audience, there is a huge question mark regarding the success of Pyaar Impossible.
The film has Yash Raj scion Uday Chopra playing the consummate geek who adores the campus beauty, Priyanka Chopra from far.
With the release just a few weeks away (January 8), there’s an air of panic at the production house. One of their regular actors says, “Pyaar Impossible was designed as a vehicle for Uday. However, with nerdy heroes not doing well, everyone feels that the timid act needs to be toned down, but now it’s too late.”
Yash Raj, who had earlier thought of weaving the promos around Uday’s nerd act, has decided that it is safer to play up Priyanka’s sexy avatar instead. They are now deflecting the marketing attention from his nerd act to focus on Priyanka’s campus bomb act. Even then there’s a problem because What’s Your Raashee? proved Priyanka can’t carry a film on her shoulders.”
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| Pyaar Impossible |
Incidentally, last year, Yash Raj’s Rab Ne Bana Di Jodi, where Shah Rukh Khan played a nerd was a huge box-office success. Aditya Chopra was so inspired by the film’s success that the brief he gave at Yash Raj for 2009 was to go full-throttle with the saga of the underdog.
A source adds, “Pyaar Impossible is a litmus test for YRF. It was designed as a comeback vehicle for Uday. But then Rani Mukerji’s nerdy act in men’s clothes in Dil Bole Hadippa bombed. However, it was the box-office outcome of Rocket Singh where Ranbir plays the nerd with relish that has stunned YRF the most.”
When questioned about the non-viability of the underdog, Pyaar Impossible director Jugal Hansraj says that he is sure that the failure of nerdy heroes in 2009 will not adversely affect his film. “We have approached the character of the nerd in Pyaar Impossible realistically. Uday’s character has been depicted as a brilliant student at University who is socially challenged and has no friends. He plays a nerd in a subtle manner even though this is a light-hearted romantic film.”
| Shahid Kapoor and Priyanka Chopra are in such a sour mood after their break-up that they have decided (individually, of course) to give a hard time to everyone around them. Take the case of their forthcoming film, Kaminey. They are refusing to make appearances together to publicise the Vishal Bharadwaj film. Never mind that they are expected to do so as lead actors.
If Shahid gives a nod to attend a particular media event, Priyanka either flatly refuses or backs out at the last minute. Same is the case with Shahid. A source from the unit of Kaminey says, “The two refuse to give us any dates together for interaction with the media. They want to interview them as Kaminey is due for release on August 14. Such unprofessional behaviour is totally uncalled for.” For instance, Priyanka was on her way for an interview to a radio station but she suddenly asked her driver to head back home. “Priyanka was furious with the radio channel because, according to her, they were only publicising Shahid’s name before the joint interview started. She was irked because her name was hardly mentioned even though she too was going to interact with listeners,” adds our source.
Same was the case when a music channel wanted to shoot with them together for a show. The two were adamant about not showing up together. To this, Shahid’s spokesperson says, “Day before, they shot for a channel together.” However, an insider revealed that they shot separately and their shots will be merged. “They did shoot together for a while but they kept cutting each other’s lines so the channel decided that it would be better to do it individually,” says the insider. As a result, they shot for the show on the same day, but at different times. The two had initially also agreed to give an interview together for a magazine. As usual, they didn’t turn up there together. Our source from Kaminey says, “The two have never admitted that they are romantically involved. Even today, the exact status of their relationship is not clear. They may evade questions about their personal life but the least they can do is promote Kaminey.” Priyanka remained unavailable for comment. |
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Fenil and Bollywood 