Fenil and Bollywood

Posts Tagged ‘jugal hansraj

The Pyaar Impossible promos will focus on Priyanka Chopra’s campus bomb avatar rather than Uday Chopra’s nerdy act, after the box-office failure of Rocket Singh…

By Subhash K Jha (MUMBAI MIRROR; December 18, 2009)


The failure of Rocket Singh – Salesman of the Year is making producers YRF rethink the strategy of their next release, Pyaar Impossible. With Ranbir Kapoor’s nerd act in Rocket Singh… not going down well with the audience, there is a huge question mark regarding the success of Pyaar Impossible.

The film has Yash Raj scion Uday Chopra playing the consummate geek who adores the campus beauty, Priyanka Chopra from far.

With the release just a few weeks away (January 8), there’s an air of panic at the production house. One of their regular actors says, “Pyaar Impossible was designed as a vehicle for Uday. However, with nerdy heroes not doing well, everyone feels that the timid act needs to be toned down, but now it’s too late.”

Yash Raj, who had earlier thought of weaving the promos around Uday’s nerd act, has decided that it is safer to play up Priyanka’s sexy avatar instead. They are now deflecting the marketing attention from his nerd act to focus on Priyanka’s campus bomb act. Even then there’s a problem because What’s Your Raashee? proved Priyanka can’t carry a film on her shoulders.”

Pyaar Impossible

Incidentally, last year, Yash Raj’s Rab Ne Bana Di Jodi, where Shah Rukh Khan played a nerd was a huge box-office success. Aditya Chopra was so inspired by the film’s success that the brief he gave at Yash Raj for 2009 was to go full-throttle with the saga of the underdog.

A source adds, “Pyaar Impossible is a litmus test for YRF. It was designed as a comeback vehicle for Uday. But then Rani Mukerji’s nerdy act in men’s clothes in Dil Bole Hadippa bombed. However, it was the box-office outcome of Rocket Singh where Ranbir plays the nerd with relish that has stunned YRF the most.”

When questioned about the non-viability of the underdog, Pyaar Impossible director Jugal Hansraj says that he is sure that the failure of nerdy heroes in 2009 will not adversely affect his film. “We have approached the character of the nerd in Pyaar Impossible realistically. Uday’s character has been depicted as a brilliant student at University who is socially challenged and has no friends. He plays a nerd in a subtle manner even though this is a light-hearted romantic film.”

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Cast: UDAY CHOPRA, PRIYANKA CHOPRA & DINO MOREA

Director: JUGAL HANSRAJ

Producer: UDAY CHOPRA!!

CHECK OUT THE FIRST LOOK OF THE FILM HERE!


Yash Raj Films’ first TV show titled Rishta.com will have special appearances by Shah Rukh Khan, Preity Zinta, Ritesh Deshmukh, Tabu, Rani Mukerji and others
By Mumbai mirror bureau (June 29, 2009)

Shah Rukh Khan

Ritesh Deshmukh

Known for their trademark romantic films, Yash Raj Films is all set to enter the small screen with a comedy show titled Rishta.com. Although YRF is trying its best to keep the project a secret, Mumbai Mirror ferreted out that Shah Rukh Khan, Preity Zinta, Ritesh Deshmukh, Tabu, Rani Mukerji, Uday Chopra, Jugal Hansraj and others will have cameo roles in the show. It will also feature several new faces.

A source said, “YRF is leaving no stone unturned to make a grand entry in television. They have spoken to most of the top actors, who have worked with them. While most of the actors have already agreed to make an appearance in Rishta.com, some are still being approached. The show is about a matrimony office through which couples meet.”

Tabu

“There have been several rumours about the show that YRF is making for a popular entertainment channel. However, contrary to reports, these prominent film stars will only be making special appearances,” said the source.

The rehearsals, costumes and the look of the show have already been finalised. The show will be directed by Rishabh Seth and will go on air in October.

YRF spokesperson said, “YRF is working on various television concepts, which are right now at different stages of development and are untitled. We will make an announcement when everything is in place.”

Cast: UDAY CHOPRA, PRIYANKA CHOPRA & DINO MOREA

Director: JUGAL HANSRAJ

Producer: UDAY CHOPRA!!

Source: YASH RAJ FILMS.COM

CHECK OUT THE SONG ‘ALISHA’ FROM PYAAR IMPOSSIBLE!

Pyaar Impossible


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