Fenil and Bollywood

Posts Tagged ‘rab ne bana di jodi

SMALL IS BIG: YRF TV and Sony Entertainment Television bring fresh content with five new shows from January 1, every Friday to Sunday, 8-10 pm. Seen here are Yash Chopra with Karan Johar and actors from the shows — Shruti Seth, Kavi Shastri, Manish Chaudhary, Geetika Tyagi, Rahul Bagga, Pankaj Tripathi. Raqesh Vashist, Pushtie and Shama Sikander
Bollywood movie mogul launching 5 new TV shows from Jan 1

ROSHNI K OLIVERA Times News Network (BOMBAY TIMES; December 28, 2009)

YRF TV is set to give telly programming a twist! Come January 1, and it will launch five shows on Sony Entertainment Television. Producer Yash Chopra is excited about his company’s foray in tellyland. “TV is getting bigger and bigger by the day,” remarks Chopra, who’s given the Indian film industry some of its biggest hits over the past many decades.

His busy schedule may not permit him the time to watch TVserials, but his wife Pammi gets her daily dose of entertainment from the small screen. “There are some serials that she likes and ardently watches every day,” he says. The Chopras had been planning to get into television for the past couple of years. “It was my son Aditya’s idea. After the release of his film Rab Ne Bana Di Jodi, he started concentrating on TV. This whole year he has been focussing on this; he has put in a lot of effort,” reveals Chopra Sr.

Talking about their television foray, he says, “YRF TV is an initiative to engage and entertain the entire family through content which combines high-quality production values with contemporary story-telling. The characters, language and environment in our shows are the kind that today’s Indian families can relate to. We are happy that Sony has shown the commitment to back our content.”

This collaboration marks another milestone in the long standing relationship between the two companies, says NP Singh, COO of Sony Entertainment Television. “Yash Raj Films has been making feature films for almost four decades. Television is the biggest mass medium in India and this collaboration will bring the very best in TV entertainment,” adds Singh.

The shows, scheduled over the weekends, promise to be distinct in their look with fresh, contemporary and engaging storylines that reflect the dreams, aspirations and passion of today’s young India. This brand new line-up of five shows, one non-fiction and four fiction, will air every Friday to Sunday between 8 and 10 pm. Here’s a little brief on each of the shows…

Lift Kara De: Touted as the mother of all reality shows on Indian television, 20 of India’s biggest super-stars will be on one platform. Each week will feature one super-star and his biggest fan. The show is hosted by Karan Johar.
Seven: This is a sci-fi drama series, where mythology is revisited in the modern day context. The show will see seven ordinary people, with extra-ordinary powers, fight the ultimate battle of Good vs Evil.
Mahi Way: A contemporary representation of a young girl on Indian television. Real, relatable, imaginative, unapologetic, happy in her skin.
Rishta.Com: Today’s take on the most traditional institution of marriage. Isha and Rohan have formed a company to find perfect matches for people.
Powder: This is about two men on two different sides of the law who take a fight all the way to the end. This fast-paced, high octane drama moves from murky by-lanes to glitzy high rises.

The Pyaar Impossible promos will focus on Priyanka Chopra’s campus bomb avatar rather than Uday Chopra’s nerdy act, after the box-office failure of Rocket Singh…

By Subhash K Jha (MUMBAI MIRROR; December 18, 2009)


The failure of Rocket Singh – Salesman of the Year is making producers YRF rethink the strategy of their next release, Pyaar Impossible. With Ranbir Kapoor’s nerd act in Rocket Singh… not going down well with the audience, there is a huge question mark regarding the success of Pyaar Impossible.

The film has Yash Raj scion Uday Chopra playing the consummate geek who adores the campus beauty, Priyanka Chopra from far.

With the release just a few weeks away (January 8), there’s an air of panic at the production house. One of their regular actors says, “Pyaar Impossible was designed as a vehicle for Uday. However, with nerdy heroes not doing well, everyone feels that the timid act needs to be toned down, but now it’s too late.”

Yash Raj, who had earlier thought of weaving the promos around Uday’s nerd act, has decided that it is safer to play up Priyanka’s sexy avatar instead. They are now deflecting the marketing attention from his nerd act to focus on Priyanka’s campus bomb act. Even then there’s a problem because What’s Your Raashee? proved Priyanka can’t carry a film on her shoulders.”

Pyaar Impossible

Incidentally, last year, Yash Raj’s Rab Ne Bana Di Jodi, where Shah Rukh Khan played a nerd was a huge box-office success. Aditya Chopra was so inspired by the film’s success that the brief he gave at Yash Raj for 2009 was to go full-throttle with the saga of the underdog.

A source adds, “Pyaar Impossible is a litmus test for YRF. It was designed as a comeback vehicle for Uday. But then Rani Mukerji’s nerdy act in men’s clothes in Dil Bole Hadippa bombed. However, it was the box-office outcome of Rocket Singh where Ranbir plays the nerd with relish that has stunned YRF the most.”

When questioned about the non-viability of the underdog, Pyaar Impossible director Jugal Hansraj says that he is sure that the failure of nerdy heroes in 2009 will not adversely affect his film. “We have approached the character of the nerd in Pyaar Impossible realistically. Uday’s character has been depicted as a brilliant student at University who is socially challenged and has no friends. He plays a nerd in a subtle manner even though this is a light-hearted romantic film.”

ROCKET SINGH GOES THE ‘THE HANGOVER’ WAY!

I always believe that promotion is of utmost importance for a film to succeed. It helps to create hype and arouse curiosity which in turn helps the film get a good opening. But some producers don’t stress too much on promotion, presumably for two reasons:

-> The producer doesn’t have enough money to publicize his product. Or maybe, the budget of the film went so high that the producer couldn’t afford to spend additional 2-3 crores on promotion

-> The producer is supremely confident of his product. He is confident that he has come up with a winner and come what may, it will attract audiences and do a great job commercially.

The second reason seems applicable as to why Rocket Singh-Salesman Of The Year, releasing tomorrow, isn’t promoted much.  Obviously, YRF aren’t short on funds so first reason can be ruled out. And going by Ranbir Kapoor’s confident declaration that Rocket Singh is his best film till date, it seems that the film will turn out to be a great entertainer. In his words, “I can proudly say that Rocket Singh… is not just my greatest film till date but also one of the greatest films made in the recent times. Believe me, it belongs to a different world altogether”.

Maybe, Ranbir did this as a personal publicity campaign on his part; after all, actors always do this, isn’t it? But it’s a fact that whenever the Chopras adopt a negligible promotional strategy for their film, then that film works wonders. ‘Chak De! India’ was also badly promoted and many trade pundits had predicted that it’ll fail. It even took an average opening. But the response was extremely positive and from the 2nd day, the film began attracting audiences in large numbers. It later turned out to be one of the biggest blockbusters of that year, 2007. Similarly, last year, Chopras went slow in promoting Rab Ne Bana Di Jodi which was very successful at the BO.

Another classic example is the case of The Hangover. How many of were aware of this film or had planned to see it when it released? The film had no famous stars and it also wasn’t promoted well across the world. In India, it released with a Hindi biggie, New York and Hollywood biggie, Terminator Salvation. The first day collections were pathetic. But the critics’ positive response and equally satisfying response of junta compelled moviegoers to catch this flick. In big cities, it ran for as many as 6-7 weeks (a rarity for Hollywood films) and was running with 70%+ occupancy even in weekdays!

So the point is-promotion is most vital but when your product is top-class and you are confident about its success, it’s okay to not promote the product much. Even ‘A Wednesday!’ and Mumbai Meri Jaan weren’t marketed well but later turned out to be two of the most loved films of 2008.

Coming back to Rocket Singh, the other reason why its promotion is low is because of Ranbir Kapoor’s presence in the film. He has received immense appreciation from his last 2 films, Wake Up Sid and Ajab Prem Ki Ghazab Kahani and is already on his way to become superstar. So maybe, YRF is of the opinion that Ranbir’s presence is now enough to get people to theatres. Also the title of the film, title song and the fact that it’s directed by Shimit Amin (director of Chak De and Ab Tak Chappan) has created some curiosity. If the film really turns out to be exciting as Ranbir has said, then he would be immediately crowned as the superstar for sure! Let’s hope for the best!
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CELINA’S AWARD WINNING FLICK NOT RELEASING IN INDIA

Many moviegoers and even those in industry were shocked to hear that Celina Jaitly got the Best Female Actor award for her New Zealand flick Love Has No Language at the Cairo International Film Festival (CIFF)! A popular Bollywood screenwriter’s status on Facebook read, “Celina has won the Best Actor Award at CIFF. I’m trying to find out whether Stevie Wonder, Ravindra Jain and Nasser Khan (of Shadow fame) were the judges”! Such reactions were expected as Celina was never considered as an ‘actor’ anytime by majority. So this news came as 440 volt ka jakta!

Talking about the film, it has released in several countries but it still hasn’t got a release here in India and now Celina has confessed that the film won’t see a theatrical release here-it would come directly on DVDs. It pains to see inferior treatment being meted out to India so many times. The lead actress in the film is from India, she has even bagged a prestigious award and yet the film won’t release here-doesn’t sound fair, does it? Even Slumdog Millionaire got a very late release in India and it didn’t do a great job as people had already seen the film by downloading from the internet. Somewhere, this should stop!

CHECK OUT THE PROMO OF LOVE HAS NO LANGUAGE HERE

(Ranbir and Celina’s quotes taken from Bollywood Hungama.com)

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chidprllp/Fenils-Bollywood-Talk78

Anushka Sharma, who has recently bought herself a home in Mumbai, hasn’t found time to enjoy it because she has been busy with outdoor shooting schedules

By Kunal M Shah (MUMBAI MIRROR; December 02, 2009



Anushka Sharma, who made her Bollywood splash in YRF’s Rab Ne Bana Di Jodi opposite Shah Rukh Khan last year, has bought a three-bedroom apartment at Yari Road in Andheri.

Although she bought the flat a month ago and has already shifted there, she was hardly at home, owing to her extensive travels for film shootings.

A source says, “Anushka has been on a house hunting spree for a while now. Last month, she finally bought a three-bedroom apartment at Yari Road in Mumbai. Anushka shifted base to Mumbai a couple of years ago from Bangalore. Earlier, she stayed at the army colony in Malad. This is the first time that the actress has bought a house on her own and is very excited about it.”

Confirming the news, Anushka says, “I feel good about being able to buy a house at the age of 21. However, I am dying to be at home as I have had no time to actually enjoy it. First, I was away in the US for 40 days and now I am in Bangkok for a month.”

Bharati Dubey | TNN (THE TIMES OF INDIA; November 30, 2009)

Mumbai: If it was a fight between the Khans before the release of Ghajini and Rab Ne Bana Di Jodi, it seems that there is now going to be peace before the release of 3 Idiots and My Name is Khan. Aamir Khan has taken the first step towards burying the hatchet with Shah Rukh Khan.

The actor apologised to Shah Rukh and his family on a talk show on Saturday night. When he was told that Shah Rukh’s children, who were his fans, were upset with him because of his blog, Aamir said, “I really respect Shah Rukh, especially because he is a family man. He takes care of his family. If I have hurt their sentiments, I offer my unconditional apology to Shah Rukh and his family.’’

Aamir denied that he called Shah Rukh the number 2 star. “I had said I consider Sachin Tendulkar as the numero uno, but he does not say that himself.’’

On the remark about calling his dog SRK, Aamir said it was said as a joke. He no longer calls the dog Shah Rukh, but calls him Shaaki.


-By Taran Adarsh, November 10, 2009 – 08:47 IST

AJAB PREM KI GHAZAB KAHANI has emerged one of the biggest openers of all times. According to industry sources, the Ranbir-Katrina starrer has moved into the Top 5 slot, after its magnificent debut. The top openers are as follows:-

GHAJINI: 3-day weekend Rs. 30 cr.; 4-day weekend Rs. 40 cr.
LOVE AAJ KAL: 3-day weekend Rs. 27 cr.
SINGH IS KINNG: 3-day weekend incl. previews Rs. 26 cr.
AJAB PREM KI GHAZAB KAHANI: 3-day weekend incl. previews Rs. 24.5 cr.
RAB NE BANA DI JODI: 3-day weekend Rs. 24 cr.

Of course, the number of shows and the ticket rates may vary for all films.

BOLLYWOOD HUNGAMA.COM

jail

TWO DIVERSE FILMS THIS WEEKEND!

8 Fridays left before the year 2009 comes to an end. Out of these 8, 7 Fridays are marked with the release of some very big and significant films. Tomorrow, Fri Nov 6, will see the release of two extremely diverse films-Ajab Prem Ki Ghazab Kahani (APKGK) and Jail. While the former is an adorable romantic comedy, the latter is an intense realistic film.

Without doubt, APKGK has an edge over Jail. The Ranbir-Katrina starrer will surely open huge thanks to its lead pair, songs, wonderful promotion and its director (Rajkumar Santoshi) who is back to comic genre after Andaz Apna Apna. Also I feel even the title of the film is damn impressive. What makes it unique is that it’s a long one! Nowadays, we hardly have film titles consisting of 5 words. We mostly find one or two word titles. The very few recent long titled films which I can recollect is Mere Khwabon Mein Jo Aaye, Rab Ne Bana Di Jodi, Maan Gaye Mughall-E-Azam, Money Hai To Honey Hai, Jaane Tu…Ya Jaane Na etc. Coming back to the film, it also seems like a clean entertainer and thus, a perfect family film as well. However, again, the big names associated with the film and wonderful promos don’t guarantee that the film would rock (recently, there have been many such films). So, I am gonna watch this film but like everytime, with less expectations!

Jail, on the other hand, have more chances of being impressive than APKGK. Director Madhur Bhandarkar has always projected realism wonderfully and Jail also looks like another winner from his side. The true picture inside prisons that the film is going to place before the audience is a major reason for watching this film. Neil Mukesh, like everytime, has gone into the skin of his character and is expected to deliver a smashing performance. The film should grow big time with a positive word-of-mouth.

In the end, it will be the content and the audience verdict that will matter. So which film are you planning to watch? Do let me know!
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PAA’S FIRST CUT IS OUT!

paa

The first cut of the most unique film of the year, Paa, is out! The USP of the film as we all know by now is Amitabh Bachchan portraying a 12 year old child suffering from Progeria with Abhishek Bachchan and Vidya Balan as its parents. The film is directed by Cheeni Kum director R Balki. On the eve of the promo release, I was mightily excited with so many questions running in my mind! Will Amitabh Bachchan look convincing as the child? How has he altered his voice, posture, mannerisms etc in order to suit his character? Will Abhishek Bachchan look convincing as Amitabh’s dad? And what about Vidya Balan? Will she be sidelined in this film or does she have an important role as Big B’s mom? So many questions but not all got a satisfying reply. The first teaser exposes Big B’s looks but doesn’t project his dialogue-delivery. But I am sure it’ll manage to create hype with each passing day!

Ideally, the promotional campaign of the film should have kick-started last month on Oct 11 i.e. on Amitabh Bachchan’s birthday. It would have been the best day for the launch. But instead, the makers just gave a full page ad of the film in newspapers with no pic of its lead actors and just a write-up ‘Amitabh turns 13 today’! Now, the film is just a month away (it’s releasing on Dec 4) and the maker may not get much time to publicize now.

TO WATCH THE PROMO OF PAA CLICK HERE

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/cacdloqto/Fenils-Bollywood-Talk73