Fenil and Bollywood

Posts Tagged ‘ghajini

WHERE ARE THE ROLES? Lara Dutta, Bipasha Basu, Sonam and (above) Vidya Balan

They’re not studio hopping in 2010 because there’s no work

MEENA IYER Times News Network (BOMBAY TIMES; January 5, 2010)

The Bollywood men are sorted. Shah Rukh Khan is committed to doing one film in 2010 with Kareena Kapoor (RA 1). Aamir Khan may or may not even do that much. Salman Khan is introducing 20-something Sonakshi Sinha (Dabangg) to audiences. Ranbir Kapoor is romancing Priyanka Chopra (Anjaana Anjaani) and Katrina Kaif (Rajniti). Akshay Kumar is serenading Deepika Padukone (Houseful), Southern hottie Trisha (Khatta Meetha) and Aishwarya Rai Bachchan (Action Replayy). Ajay Devgn wants Bebo (Golmaal-3)! The five or six men who matter at the box office have their screen partners more or less sorted. If they sign new films, they once again want the top five Bollywood girls to prance with them. So what happens to the rest? Well, well. “As usual the expiry date for heroines in Bollywood is getting shorter and shorter, their shelf life is cramped,’’ says trade consultant Amod Mehra. He continues, “Except the top four girls actually —whichever order you place them in — whether it is Kareena, Katrina, Priyanka and Deepika, the other girls have slipped into oblivion.’’ A top hero (from the lot mentioned above) adds, “One of the heroines is so desperate for work, she is actually contemplating doing a film with an art film actor. The reason for her desperation is understandable. Last year we saw B-town beauties Preity Zinta and Rani Mukherji being phased out. In 2010, at least half-a-dozen girls of the existing lot will be quietly shown the gate.’’ Another trade source points out that Bollywood has enough talent and glamour to keep it going. However, the men on top definitely want either the Top 5 or they want someone completely ‘virgin’. Vidya Balan says she would much rather do just Ishqiya that revolves around her completely and follow it up with one Chenab Gandhi — again a pivotal role for her. But the fact of the matter is that even a volcano of talent like Vidya is left with little choice. Honestly, how many regular films can she find herself fitting into? Bipasha Basu and Lara Dutta also have just one/two films on hand. Asin Thottumkal hasn’t shot for a single film all through 2009. Post Ghajini she greenlighted only London Dreams and the 19th Step. London Dreams tanked and the 19th Step was shelved. Youngsters like Genelia D’Souza and Sonam Kapoor have promise but are still to make the box office grade. The fact is that 90 per cent of the B-town girls are more visible at advertisement commercial shoots, ribbon-cutting ceremonies, stage concerts and television reality shows. It is the money from these add-on revenue streams that keeps their world going around. Films? Well, what’s that?
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Badly Burnt In Year Gone By, Industry Looks To Strong Content

Bharati Dubey | TNN (THE TIMES OF INDIA; January 3, 2010)


Pursue excellence and success will pursue you,’’ was what Aamir Khan’s character philosophised in 3 Idiots. But when the lights dimmed and audiences sat down after the National Anthem, what greeted them on screens for most part of the year was average, even poor fare, making 2009 the annus horribilis of the first decade of the 21st century. More than 200 films, with Rs 1500 crore at stake, released last year but almost Rs 1000 crore sank in the sea of mediocrity without a bubble, the sharks-andsexy bikini Blue leading the pack.
Added to it was the multiplex strike which cost around Rs 350 crore, upset release dates forcing films to share Fridays and dent each others’ collections. A multiplex source said, “Cannibalisation caused by big films’ release dates clashing could have been avoided.’’


The year began with Chandni Chowk To China that lost 50% of its Rs 65-crore budget. And marketing blitzkreigs couldn’t save a Blue and Kambakkht Ishq and the audience clearly showed content was king with surprise hits like DevD, New York, WaKe Up Sid and Ajab Prem ki Gajab Kahani. DevD made Rs 6 crore, collected Rs 25 crore at the box office while its ancillary rights made another Rs 5 crore and there are still more satellite runs to be sold. Trade experts also put films like Love Aaj Kal, Ajab Prem ki Gajab Kahani, Wanted among the certified hits, followed by profitable films like Paa, All The Best, De Dana Dan and Raaz 2.


But Bollywood’s loss was Hollywood’s gain, with films like 2012 and Avatar (that collected a whopping Rs 50 crore so far) filling the void for good entertainment.


It was left to And Aamir Khan to play Santa Claus third year in a row, with 3 Idiots the biggest hit of the year. It grossed a phenomenal Rs 100 crore in India in the first four days, and Rs 175 crore worldwide till December 31, even denting into collections of Avatar. Trade analyst Amod Mehra said, “What Ghajini collected in a week, this film has done in three days.


Corporates didn’t really have a great year in 2009 and after the bloodbath in the first half of the year, most of them avoided buying films outright, with even 3 Idiots being released on commission.


Thus 2010 dawns to vastly altered realities — purse strings have tightened by cautious corporates; big banners are no guarantee for success and may dish out big turkeys instead; marketing and stars don’t sell, a good story does; and the days of astronomical fees are over.


“Audiences are very smart, the content ultimately will guide their choices and approval. Marketing and hype will only work if content supports that hype. We may not have a Blue this year but projects like Veer and Prince are costly and prima facie look difficult in terms of recoveries,’’ says a trade expert.


So when Akshay Kumar, blamed for soaring star prices, announced towards the end of 2009 that he would not charge any fee for Farah Khan’s Tees Maar Khaan, it was a lifeline for the industry that had almost gone into the ICU.


Says Amod Mehra, “It is not that people did not come to watch Akshay Kumar films in 2009, it is just that the budgets of the films were so high and his remuneration was almost 40% of those budgets, so recoveries were not possible despite a good opening. But now that the actors are looking at sharing profit with the producer after the cost of the film has been recovered like in the case of Aamir Khan’s 3 Idiots then it will be fair enough. Cutting down of star prices will definitely reduce the budget of films and they will become viable and that is definitely going to be the trend in 2010.”


The year thankfully doesnt have a Rs 100-crore Blue in its line-up. Last year most production houses scrapped films as star prices were not viable. In fact, it is learnt Saif Ali Khan is reworking the budget of his next film Agent Vinod starring Kareena and himself. In fact, 2010 is short on mega projects as budget constraints ensured very few got on the floors in 2009.


The first biggie of 2010 will be Veer,
followed by Rann, My Name is Khan, Action Replay, Kites and House Full in the first half of the year. The second half of the year would have Sanjay Leela Bhansali’s Guzarish and Patiala House.


The action in 2010 seems definitely more in mid-size and multiplex projects that would have strong and clutterbreaking content. “There are a lot of films this year that may not topline the Khans or Hrithik Roshan but still have a decent line-up of names and would be thematically different. Tight budgets and good content seem to be the mantra in the decision making corridors of Bollywood. Each company is carefully evaluating its options and are not getting carried away,’’ says Priti Shahni of Indian Films. Corporates, for instance, have decided to take films only on commission, and not buy them outright.


Shahid Kapoor’s Chance Pe Dance, Striker starring Rang De Basanti’s Siddharth, Aamir Khan Productions’ Peepli Live, Vishal Bharadwaj’s Ishqiya would release in the first half of 2010.


Generation-next too would be making its presence felt with Ranbir Kapoor in Anjana Anjani and Rajneeti, Imran Khan in I Hate Love Stories, Sonam Kapoor in Ayesha, and Deepika Padukone in House Full.


As the record breaking run of 3 Idiots that has spilled over to 2010 has shown, great content along with great pre-release buzz make the perfect mix.


2010: Coming Soon
RAJNEETI (Naseeruddin Shah, Nana Patekar, Ajay Devgn, Katrina Kaif and Ranbir Kapoor) BUDGET: 50 cr


DHOBI GHAT (Aamir Khan, Prateik Babbar) BUDGET: 15 cr


RAAVANA (Abhishek Bachchan, Aishwarya Rai Bachchan) BUDGET: 50 cr


TEEN PATTI (Amitabh Bachchan, Sir Ben Kingsley) BUDGET: 35 cr


VEER (Salman Khan, Zarine Khan) BUDGET: 50 cr


RANN (Amitabh Bachchan) BUDGET: 25 cr


ISHQIYA (Vidya Balan, Naseeruddin Shah, Arshad Warsi) BUDGET: 20 cr


MY NAME IS KHAN (Shah Rukh Khan, Kajol) BUDGET: 50 cr


KITES (Hrithik Roshan, Barbara Mori) BUDGET: 50 cr


ACTION REPLAY (Akshay Kumar, Aishwarya Rai) | BUDGET: 35 cr


GUZAARISH (Hrithik Roshan, Aishwarya Rai Bachchan) BUDGET: 50 cr


ANJAANA ANJAANI (Ranbir Kapoor, Priyanka Chopra) BUDGET: 40 cr


AGENT VINOD (Saif Ali Khan, Kareena Kapoor) BUDGET: 40 cr

Figures are an approximate estimation

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Here’s what we suggest you bring out the popcorn for
MUMBAI MIRROR; January 01, 2010

Karthik Calling Karthik

Farhan Akhtar’s next film is a story of a lovable loser whose chance meeting with his namesake changes his life forever. Karthik Calling Karthik has a star-studded credit list which includes Deepika Padukone, Javed Akhtar and Shankar, Ehsaan and Loy. Considering Farhan acts in the movies he either directs or produces, it seems like he is bent on wanting to typecast himself as the underdog. Weird but true!


My name is Khan

Bollywood’s biology lessons continue with My Name Is Khan. With 9/11 as the backdrop, the movie follows Rizwan Khan (SRK) who suffers from Asperger’s Syndrome. This is an autistic disease that makes the victim devoid of empathy. This, of course will give rise to many comical situations, just like Paa did. The film brings together the electrifying pair of Shah Rukh Khan and Kajol back on the silver screen. Add Karan Johar to the mix and you have a surefire hit. But come on, what is the film industry going to explore next, the common cold?


Raajneeti

A modern-day political rendition of the Mahabharata, Raajneeti boasts of an A-list star cast – Ajay Devgan, Arjun Rampal, Ranbir Kapoor, Nana Patekar, Vivek Oberoi, Manoj Bajpai and Katrina Kaif. The movie will use the dilemmas the characters in the book went through, and draw parallels with it in reel life. Katrina Kaif is reportedly playing the role of Sonia Gandhi in the movie. After all both of them are quite similar: accent – check; powerful woman – check; foreign descent – check; relationship with Salman Khan – no one really knows.


Kites

Kites follows the story of Hrithik Roshan, a salsa dancer who falls in love with his student. Language barriers don’t matter here, love conquers almost all. But ‘something’ happens and it’s up to another student Kangna Ranaut to save the day. Maybe Sussanne walks into the movie or some other terrifying event occurs, we don’t know yet. But we hope the movie does better than Hrithik’s personal life.


Raavana

A modern day rendition of the mythological text, Raavana will get Aishwariya and Abhishek on the silver screen together for the first time after getting hitched. The movie has been plagued with problems – floods, elephants stomping around the set, maybe a higher power is sending a message through all of this. We won’t say anything, let the box-office decide.


Action replay

In Action Replay, a man ages backwards… Hmm, let’s see where have we heard this story before? A clear rip-off of the Hollywood hit, Benjamin Button, the film will feature Akshay Kumar and Aishwarya Rai. Director Vipul Shah is back with Akshay Kumar and hopes his dream run will continue.


Teen Patti

As much as producer Ambika Hinduja denies it, Teen Patti’s plot seems like a rip-off of the Hollywood blockbuster 21. The film features three ace actors, Ben Kingsley (supposedly not doing a cameo), Big B and Madhavan. With the help of a unique algorithm, Amitabh who plays a mathematical genius leads a team of college students to make a lot of money. Does Amitabh hold the algorithm for the movie’s success or will this be just another failed spin-off?


Houseful

Akshay Kumar has a slew of releases lined up next year and Houseful, the laugh-riot is one of them. The story follows Akshay who is very unlucky in life and is trying to find true love. The women helping him achieve this goal are Deepika Padukone, Lara Dutta and Jiah Khan. In real life, however, we think it’s the other way around. Akshay will end up teaching Deepika more than two expressions, Lara how to sign movies and Jiah Khan how not to be dropped from the one-odd film she has signed.


No Problem

Anees Bazmee has three mega comedy films lined up next year. One of them is No Problem which has quite a star cast – Anil Kapoor, Sanjay Dutt, Akshaye Khanna, Sushmita Sen, Kangna Ranaut, Paresh Rawal and Sunil Shetty. The film is a love story of impossible proportions. Another impossible proposition is Kangna actually makes people laugh after making them weep all these years.


Well Done Abba

Shyam Benegal has been travelling the world with his latest film, Well Done Abba. The satirical movie sees Boman Irani play two roles. Fitting two Bomans in one shot is a feat in itself and a testament to Benegal’s directorial skills. The movie follows the journey of Armaan Ali, a driver from Mumbai, who is out to find his daughter’s (Minissha Lamba) beau. Minissha, who has been alternating between commercial and semi-art house cinema, is reportedly playing a strong role in the film.


Guzaarish

The film that is loosely based on Whose Life is it Anyway? has Hrithik playing a paraplegic radio jockey.  The film seems like a cry-till-your-tearbuds-dry-out movie – it explores the dilemma of euthanasia. Hrithik who believes in challenging himself till the cows come home, reportedly, spent hours in the wheelchair when not required to shoot, to get into the head of the character. Hrithik and Aishwarya reunite after Dhoom 2, and with Sanjay Leela Bhansali directing, it becomes one of the most awaited films in 2010, never mind Saawariya.


Road, Movie

Indian cinema has been through many fascinating twists and turns but none quite as romantic as touring cinemas.  Essentially this means that the owner of one mounts the film projector on the back of a truck and the projectionist travels the length and breadth of a state with the truck, stops wherever there is a pilgrimage or a mela and projects the films he is carrying onto a white curtain which is then viewed by the locals sitting on both sides of the screen. Dev Benegal has made Road, Movie about one such projectionist (Satish Kaushik) and the young owner (Abhay Deol) and the adventures they have as they show their movies. The film has been very well received on the festival circuit.


Anjaana Anjaani

After playing twelve characters in What’s Your Raashee?, we’re sure Priyanka Chopra has become a stranger to herself, especially after the film tanked. Siddharth Anand, director of Ta Ra Rum Pum and Salaam Namaste, tries a romcom with Anjaana Anjaani. Starring Ranbir Kapoor and Priyanka, the film shows two strangers who fall in love and the journey they take together.


Aisha

Abhay Deol’s love for Delhi continues with his Bollywood release, Aisha where he plays another spoilt, rich Delhi brat. His character is modelled on Mr Knightly from Jane Austen’s novel, Emma. The movie is a romantic comedy that explores horrible mismatches. It also has a strong female role that has been bagged by Sonam Kapoor.  Whether Sonam is strong enough for the film after two failed films (read: Saawariya and    Delhi-6) is another matter.


Khelein hum jee jaan sey

Ashutosh Gowariker is no stranger to large canvasses (think Lagaan, Swades, Jodhaa Akbar) so it’s no surprise that he is now filming another humongous project, Khelein Hum Jee Jaan Sey, which revolves around the Chittagong Uprising in the pre Independence days. After What’s Your Raashee?, this is another film adapted from a book, Do and Die by Manini Chatterjee. Abhishek Bachchan and Deepika Padukone lead the star cast and Nitin Chandrakant Desai leads the crew. Hopefully Ashutosh’s version of history will not be challenged,  the way Jodhaa Akbar was.


Knock out

Inspired’ from the Hollywood masterpiece Phone Booth, Mani Shankar will look to re-create the magic in Bollywood. A man is trapped inside a phone booth, not because the door is stuck, but an assassin has a sniper rifle trained on him.  Kangna plays the role of a journalist, Irrfan plays a cop and Sanjay Dutt the assassin.


I Hate Luv Storys

A true-blue rom-com, I Hate Luv Storys brings together the very glamourous Sonam Kapoor and the man with the melting eyes, Imran Khan. Described as a love story not meant to happen but which does happen, it is the story of a man who does not believe in love and a girl who does. They meet on a film set; a milieu the director Punit Malhotra is very familiar with, having cut his teeth on Karan Johar’s sets as an assistant director; and sparks fly.


1-800-Love

When you have a tag line that says, ‘From the makers of Ghajini and Jaane Tu…’ you know you’re in for a commercial roller-coaster. Abbas Tyrewala dons the director’s hat for 1-800-LOVE again and the music score is Rahman’s handiwork. A telephone call connects two people – one who wants to die, the other who is searching for meaning in life. They meet, fall in love, yada yada… If you are watching the movie and you get bored of John Abraham’s three expression repertoire, close your eyes and maybe the music will do the trick for you.


Tees Maar Khan

Tees Maar Khan has gotten more publicity that it ever dreamed of just because Shah Rukh Khan is not playing a role in Farah Khan’s film. But it does seem like SRK has rubbed off on the new lead actor, Akshay Kumar. Kumar plays a ‘stylish’ (metrosexual) conman in the film. He will be joined by Akshaye Khanna, but the female lead has not yet been confirmed.


Hook Ya Crook

Finally, Bollywood gets a movie that shows hope in combining two things that Indians love best – cinema and cricket. Viraj Pradhan (John Abraham) dreams of being a cricketer but is a repeat offender who gets thrown into a maximum security prison. The jail is a haven for cricket players, but Viraj wants much more, he wants to be part of the men in blue. The film has reportedly roped in Indian cricketers for the movie but going by the ads on TV, the word ‘acting talent’ isn’t part of the Indian cricket team’s vocabulary.


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Although 51 weeks had passed in 2009, it still seemed incomplete. There was not a single Hindi flick this year which could be happily showered with never-ending appreciation and 5/5 ratings. Thankfully, 3 Idiots has arrived in the final week and given us the much needed ‘film of the year’! To tell you the truth, I am finding it difficult to express my satisfaction and happiness in words. Rajkumar Hirani has come up with an extremely superior product. And like his previous Munnabhai flicks, 3 Idiots also entertains and at the same time enriches! And the enlightment is such that will remain with you for a long time and would not vanish away after coming out of theatre! Needless to say, it’s a must watch!!

The story of the movie: Farhan (R Madhavan) and Raju (Sharman Joshi) are in search for their college friend, Ranchoddas aka Rancho (Aamir Khan) who has vanished after the convocation. They missed him terribly as he was a special friend. He was different from others. He reaffirmed the simple ideas of life which were left behind by everyone for ‘textbook knowledge’ which results in profitable future. He propagated his ideas in a humanistic manner without fear and thus, challenged even the head of college, Viru Sahastrabuddhe (Boman Irani). He inspired Farhan and Raju to think out of the box and to not end up mugging knowledge. Watch the film to find out where Rancho had disappeared and why.

3 Idiots is a winner from the first scene! The essence of the film could be explained even in serious manner but then that would have been too boring. Rajkumar Hirani smartly uses his smart technique of making us laugh (like hell) throughout the film but at the same time, giving us some important lessons of life. Also, what is immensely likeable about Hirani’s style is the protagonist’s character sketch. In all the 3 films, the lead actor is a source of positivity, giving important teachings in a sweet manner and spreading smiles everywhere. Rancho is also Munna Bhai and vice versa!


The film is wonderfully structured and perfectly comes back and forth (the flashback portion is running parallel in the film). The first scene, where Madhavan exits from the plane which has already taken off sets the mood. Then the ragging session where Rancho enters the film and teaches a nice lesson to the seniors was simply outstanding scene! Undoubtedly, the funniest scene in the film was where Chatur aka Silencer (Omi) gives the speech on Teacher’s Day. Believe me, it would bring the house down for sure! After a loooong time, I was laughing uncontrollably for 5 minutes continuously! This reminds me-the humour in the film is not slapstick or crass-it’s novel and something that would surely tickle your funny bone!

The intermission point was bewildering but the mystery unravels beautifully in the 2nd half. The best thing about 2nd half is you can never guess what will happen next. When a conflict arises, it is solved well in time and when you feel the film is ready for the climax, another conflict surrounds the main characters. However, one doesn’t get bored and doesn’t get impatient for the film to get over. Everyone will enjoy and get engrossed to whatever is dished out by Hirani.

The delivery sequence (involving Mona Singh) was just fabulous. It shows that quick and out of the box thinking can save the day when all our knowledge fails. Just brilliant! As for the climax, it was totally justified. The film touches various topics concerning student life (including student suicide) and depicts and debates in a just manner.

Each character had a purpose in the story and not a single one was unnecessarily added. Aamir Khan, without a shred of doubt, was the most important character of the film and needless to say, he was amazing! The best part is the way he slipped easily into the character of a student and came out with flying colours. Notice the manner in which he scratches his head and ears, the way he walks, his mannerism and body language-all matched with that of a restless and mischievous student. Also, seeing Aamir as Rancho, you’ll forget all his past performances. You’ll forget that he is the same Aamir who played the ferocious amnesic in Ghajini or the lovely teacher in Taare Zameen Par. Like all his recent films, 3 Idiots will also be remembered for a long long time to come!

R Madhavan and Sharman Joshi also maintained a strong position throughout the film. Madhavan is the narrator and does a great job in it. Also rocking was his beautiful performance in the airplane scene and his confrontation with his father. Sharman, on the other hand, did full justice to his character which was no easy task.

Boman Irani rocks! I had mentioned earlier too that it’s extraordinary that this actor plays a different kind of character in all his films and each performance stands out from the other. Here, he was great as strict disciplinarian and watch out for his dialogue delivery! Kareena Kapoor (as Pia), too, has an important role and looked lovely in the bespectacled look. Nice to see that after delivering 3 flops in this year, she finally came up with a winner! Omi was exemplary! Everyone will surely love his chamatkaar speech! What an actor he is! Mona Singh has amazing screen presence. Although her role here was miniscule, she would hopefully receive more offers after this film. Jaaved Jaaferi and Parikshit Sahni were alright in their small roles. Others were good.

Shantanu Moitra’s music was melodious and ‘ear-catching’ (can I use this phrase?!). Best song was of course Aal Izz Well. Zoobi Doobi’s picturisation was amazing. Jaane Nahin Denge Tujhe was quite touching.

Sanjay Wandrekar, Atul Raninga and Shantanu Moitra’s background score was perfect. C K Muraleedharan’s cinematography was flawless and he’s one of the contenders for Best Cinematography for sure. Watch out for the lensman’s amazing aerial shots in the song Behti Hawa Sa!

The film is loosely inspired from Chetan Bhagat’s first novel Five Point Someone. Hirani has smartly adapted only some portions of the book and interpreting and modifying it to suit the story. Hirani along with Vidhu Vinod Chopra and Abhijat Joshi wrote the screenplay which was brilliant to say the least!

Finally, Hirani came up with the story and directed the film too. Like his previous flicks, here too, he raised questions but didn’t turn the situation overdramatic or serious. He kept it light by adding jokes and funny situations and at the same time giving us an important lesson-do what you feel like in life. Even ‘Rock On!!’ had touched this topic but 3 Idiots will have a wider reach. Also note the outstanding way in which he handled Sharman’s suicide sequence beautifully! Hats off to these geniuses! Keep delivering such meaningful flicks!

Some of the best scenes of the film:

1.       The first scene
2.       All songs
3.       The ragging session
4.       Rancho in the first lecture
5.       Viru Sahastrabuddhe aka Virus tells Rancho to teach in the class (amazing!)
6.       Rancho and Farhan at Raju’s place
7.       Rancho meets Pia in the wedding
8.       Rancho and Pia bring Raju’s dad to hospital
9.       The intermission point
10.     Farhan and Raju with Jaaved Jaaferi (hilarious!)
11.      The chamatkaar speech!
12.     Drunk Rancho enters Pia’s room
13.     Rancho and gang trying their best to make Raju normal
14.     The last 25 minutes

On the whole, 3 Idiots is undoubtedly the best film of 2009! Whether you are a student or parent or professor, this one’s a must for all! Needless to say, missing it can be a big crime! Commercially, the film should be the 2nd film after Ghajini to cross 100 crore collections in domestic market! All Izz well indeed!

My rating-***** out of 5!

This review first appeared on MouthShut.com: http://www.mouthshut.com/review/3_Idiots-182740-1.html

– By Taran Adarsh, December 25, 2009 – 14:20 IST

3 IDIOTS has embarked on one of the biggest starts ever. The film collected an enormous approx. Rs. 2.5 crores in paid previews on Thursday, which is the highest ever for a Hindi film. On Friday morning, the film started with a bang, opening to an extra-ordinary response from East to West, from North to South. Early indications are that the film will have a solid first day, at par, or perhaps more than GHAJINI. The industry feels that the Day 1 figures would be more than Rs. 10 crores nett. Fingers crossed.

BOLLYWOOD HUNGAMA.COM

IT’S TIME TO REJOICE!

Although 2009 is considered as a black year for Bollywood, the last 3 ½ months have proved to be profitable not only for producers, distributors and exhibitors but also for viewers. There were at least half a dozen commercially successful films like Wanted, Wake Up Sid, All The Best, Ajab Prem Ki Ghazab Kahani, De Dana Dan and Paa. Also, flops like Dil Bole Hadippa, What’s Your Raashee?, Do Knot Disturb, Blue, London Dreams, Tum Mile, Kurbaan etc did manage to bring audiences to theatres in its first 3 days of release. Also, we got two Hollywood blockbusters, 2012 and Avatar. And tomorrow’s release 3 Idiots is expected to be the biggest hit of 2009. This Aamir Khan flick is been given one of the widest releases. If all turns out to be well, 3 Idiots may become the biggest blockbuster ever, breaking even Ghajini’s record (which at present is the biggest Bollywood hit).

People are coming to theatres. So many movies are running successfully. Unfortunately, no is celebrating it and no trade analyst is coming forward to discuss about it. Ironically, during bad times, every producers, distributor and trade pundits will come forward and state as to ‘how our industry is going through a crisis’. Somehow, we have become more negative in our approach. We love to live in bad times! Come on guys, pop the champagne and enjoy the good time!

TICKET RATES INCREASED FOR 3 IDIOTS


Watching 3 Idiots shall turn out to be an expensive affair. Knowing that people are going to come for sure to watch this Aamir Khan flick, Vidhu Vinod Chopra and the distributors of the film have urged multiplexes and single screens across the country to increase the ticket rates for 3 Idiots. Even morning shows which had a meager price of Rs 60 or 80 is now sold for 160 or 180 and even 200 bucks. A prominent multiplex in South Mumbai (Inox, Nariman Point) takes away the cake by charging Rs 290 for the 11:30 am show! And for the evening and night shows, the least said, the better!

Surprisingly, hardly any Bollywood intellectuals have spoken against this unfair practice. All of them are concerned only with the problem of piracy. Why? Because it concerns them-they face huge losses because of pirated DVDs. And they don’t need to care for the inflated ticket prices since they can either afford it or they get to see films free of cost in preview screenings!

But all of them have failed to see the point that one of the biggest reasons for piracy is the expensive ticket rates. Reducing the ticket prices will automatically reduce piracy to a certain extent. But instead of applying this idea, ticket rates are increasing, thus giving a boost to piracy. Producers and distributors are only concerned with extracting maximum profits. And when viewers shun theatres due to high prices, they will again come up with ‘industry going through crisis’ stuff when the fact is that they only created the situation in the first place! Very very sad!

This post first appeared on MouthShut.com: http://www.mouthshut.com/diary/chfdltslp/Fenils-Bollywood-Talk80

MINAKSHI SAHNI (Hindustan Times; December 21, 2009)

https://i0.wp.com/www.hindustantimes.com/images/HTEditImages/Images/Aamir-3Idiots.jpgAamir Khan may be going to town calling himself an idiot in a bid to promote his upcoming movie, but if the producers of 3 idiots and Delhi’s multiplex owners have their way, it is the moviegoer who may end up feeling like an idiot. With one of the most anticipated movies of the year set to hit theatres on Christmas, multiplex owners have decided to hike ticket prices for the movie by as much as 35 per cent. In short, a movie outing for four, which would otherwise cost Rs 600-800, would rob you by nearly Rs 2,000!

Reap when ripe
“We are looking at an increase of 20-30 per cent on weekdays and 35 per cent on the weekends across all our properties,” says Deepak Taluja of Fun Cinemas, explaining that multiplexes can increase ticket prices only twice a year and they look forward to the release of much awaited films to maximise on the opportunity. “Distributors approached us with this idea. So for 3 idiots, whose booking opens on Wednesday, we have increased our morning show price by 33 per cent with a marginal increase in others,” adds Rehan Ahmad of SRS Cinemas. PVR Cinemas and Satyam Cineplex while confirming an increase in ticket prices for 3 idiots, refused to divulge the exact hike, saying their management would meet to decide.

All izz not well
Shocked at the prospect of shelling out anywhere between Rs 350-1,000 (gold class) for a single ticket, youngsters are already feeling the pinch. “You can’t be sucking money just because the movie is highly anticipated,” says communication consultant Pupul Sinha, 26. College goers, who prefer the morning shows, are equally annoyed. “We are the worst hit of the lot,” says Fine Arts student Mahima Saraswat.

“Are we idiots? Who will pay so much, no matter how good a film is?” asks engineering student Mohit Sahni raising another vital point. “By doing this, they are inviting people to opt for the pirated version,” he adds.

The film’s producer Vidhu Vinod Chopra, when contacted, said, “Talk to the cinema halls as I have no say in it.” But a source from the production revealed, “3 Idiots is a film people won’t mind shelling extra money for. That’s the strategy behind this decision.”

It is going to pinch
A morning show ticket usually costs Rs 50-75. The price may go well above Rs 150 – 200.

Gold Class tickets in PVRs may go up from Rs 850 to Rs 1000.

Multiplexes had increased their prices marginally when Om Shanti Om, Ghajini and Kambakkht Ishq had released.

While multiplexes are looking to hike ticket prices, single screen theatres want to counter this by going ahead with same prices [Rs 70-80 for Balcony, Rs 50-60 for Rear Stall and Rs 20-40 for the Front Stall]. Says RK Malhotra of Delite, “It is going to be unfair on the audience and secondly it is a win-win situation for us.” “The film is meant for college students, so a price hike would affect business negatively,” says Kishan of Sheila cinema.


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